Step 1: Determine the facts in the situation – obtain all of the unbiased facts possible. Clearly state the ethical issue.
Facts:
- Ugochi Wilson founded the Soccer for Youth Empowerment Tournament (SYE-T) to give vulnerable youth a voice and build their confidence to become employable and responsible adults.
- SYE-T engages vulnerable young people in urban city centers across the U.S. in soccer coaching and tournaments.
- SYE-T has been sponsored by Spikey, a major shoe manufacturer, since 2015.
- Spikey has recently been found to be using child labor in their Cambodian factories.
Ethical issue:
- Ugochi must decide whether to continue accepting sponsorship from Spikey, given the company’s unethical labor practices.
Step 2: Define the Stakeholders – those with a vested interest in the outcome
Stakeholders:
- Ugochi Wilson
- Spikey
- The vulnerable youth who participate in SYE-T
- The families of the vulnerable youth who participate in SYE-T
- The volunteer coaches of SYE-T
- The communities in which SYE-T operates
- The public
Step 3: Assess the motivations of the Stakeholders
- Ugochi Wilson: Ugochi is motivated by her desire to help vulnerable youth. She is concerned about the ethical implications of accepting sponsorship from Spikey, but she is also concerned about the impact that ending the sponsorship would have on the youth who participate in SYE-T.
- Spikey: Spikey is motivated by profit. The company may also be motivated by a desire to improve its public image. However, the company’s recent use of child labor suggests that it is not truly committed to ethical business practices.
- The vulnerable youth who participate in SYE-T: The vulnerable youth who participate in SYE-T are motivated by the opportunity to learn soccer skills, develop leadership skills, and connect with other youth. They may also be motivated by the chance to win the tournament and receive prizes.
- The families of the vulnerable youth who participate in SYE-T: The families of the vulnerable youth who participate in SYE-T are motivated by the opportunity for their children to learn and grow. They may also be motivated by the fact that SYE-T provides a safe and supportive environment for their children.
- The volunteer coaches of SYE-T: The volunteer coaches of SYE-T are motivated by their desire to help youth succeed. They may also be motivated by their love of soccer.
- The communities in which SYE-T operates: The communities in which SYE-T operates are motivated by the opportunity to see youth succeed. They may also be motivated by the economic benefits that SYE-T brings to the community.
- The public: The public is motivated by a desire to see businesses act ethically. The public may also be motivated by a desire to see youth succeed.
Step 4: Formulate (atleast three) alternative solutions – based on information available, using
basic ethical core values as guide
Alternative solution 1: Ugochi could continue accepting sponsorship from Spikey, but she could also condition the sponsorship on Spikey making changes to its labor practices. For example, Ugochi could require Spikey to stop using child labor and to provide decent working conditions for its employees.
Pros:
- SYE-T would continue to receive funding, which would allow it to continue serving vulnerable youth.
- Ugochi would have some leverage to pressure Spikey to change its labor practices.
Cons:
- Spikey may refuse to accept Ugochi’s conditions, in which case Ugochi would have to lose the sponsorship.
- Even if Spikey agrees to change its labor practices, there is no guarantee that the company will actually follow through on its promises.
Ethical principle: This solution is aligned with the ethical principle of autonomy, as it respects Spikey’s right to make its own business decisions. It is also aligned with the ethical principle of beneficence, as it seeks to improve the lives of the vulnerable youth who participate in SYE-T.
Alternative solution 2: Ugochi could end her sponsorship relationship with Spikey and seek funding from other sources.
Pros:
- Ugochi would not be associated with a company that uses child labor.
- Ugochi would be free to operate SYE-T in a way that is aligned with her own values.
Cons:
- Ugochi may have difficulty finding other sponsors who are willing to provide the same level of funding as Spikey.
- If Ugochi is unable to find new sponsors, SYE-T may be forced to scale down operations or shut down altogether.
Ethical principle: This solution is aligned with the ethical principle of nonmaleficence, as it seeks to avoid harming the vulnerable youth who participate in
