1. What are the common personal goals within the members of your team, and how can you leverage those goals to build collaboration? 

The common personal goals within our team is to build research experience as this project is the first ever research project for most of us, or at least our first experience of working on the project focusing on environmental issues. Therefore, we are focusing on strengthening our hard and soft skills while getting involved in the project in as many ways as possible. This gives us an opportunity and a courage to try many different activities to achieve the project goals. One instance is we are building air monitors as part of the project even though our majors are not directly related to this type of activity and we do not have soldering experiences. Also, fieldwork definitely exemplifies how much we are willing to get involved in the project and ultimately build our research experience. 

2. What are the common project goals within the members of your team, and how can you leverage those goals to make progress? 

The common project goal within our team is to publish a research paper, or at least have a draft. As part of our project, we are conducting a quasi-experimental study which we are planning to use as an incentive for behavioral change to help people to prevent themselves from the pollution. We are working to finish the study before the end of the year and apply for conferences and journals to share the result. Again, it is our first research experience, and we are focusing on making the most out of it. Therefore, we see a research paper as a great way to advance our academic and professional experiences and skills. This common goal might help us to stay on track to finish the study before the year ends. 

3. What are some biases that might become a barrier to your project goals? 

The planning fallacy might become a barrier for our project. It is a “underestimation of time, effort, and money required to complete a project” (Sokolovski, 2018). We think it is a barrier because we are already running behind our original schedule and keep changing our schedule a little. We were supposed to begin collecting data on our study by now, but we still have not started on that yet and pushed it back to the April. At this rate, we would need to work more rigorously during the summer to catch up on our original plan and finish our projects before the year ends. 

4. What type of decision-making system will you use and why?

Our group often uses the consensus and deference to expert decision making systems. We all focus on different aspects of the project, so we just figure out how to bring all our ideas together during the meetings. Professor Duvanova and the students at AlmaU are the experts that we are able to use for references and to share our ideas with. 

Identify FIVE specific things in your slides that you could have done differently. 

1. Emphasize on air pollution impacts on cognitive ability
2. Better describe the quasi-experimental study
3. Bring together all of the aspects of our project 
4. Explain where the air monitors can be placed/used and who they target
5. Ways to promote our products and reach to our target customer

Identify FIVE specific ways in which you could have delivered your presentation better. 

1. Used more strategic pauses
2. Emphasized on the statistics
3. Showcasing our prototypes
4. Kept the themes of the slides more consistent
5. Used more graphics and pictures

Identify FIVE specific ways you could have built your credibility further. 

1. Said why we are passionate about this project
2. Tie in our personal goals for this project
3. Referenced professionals in the field
4. Referenced more studies and statistics
5. Talked more about what the previous team members did

Identify FIVE specific questions that you could have answered better. What was the question, how did you respond, how should you have responded? 

1. We were asked where the air monitors were going to be placed, responded by saying low income houses, should’ve said that they are portable and can find amount of PM from anywhere
2. Asked who the quasi-experimental study was going to study, responded with college students, should’ve also added that we are going to study students in different income areas in the future
3. One of the questions asked where exactly in the room will the air monitors be placed because depending on where you put it will give you a different measurement of PM. We should have answered that air monitors should be placed in a central location where air can circulate freely. But not next to any windows, fireplace, or cooking appliances so that it won’t alter the accuracy of the air quality in the room
4. The judges also asked how is our product getting advertised to be purchased in the market? We talked about social media but also spreading our products through the school system. With the success of our quasi-experiment we can get schools to encourage people to buy our air monitors/filters that are efficient and cheaper than other air monitors. 
5. Judge asked why we are repeating the experiment if there is already a proven relationship between air pollution and cognitive performance. We answered we are conducting this experiment in Almaty specific context because might help people to realize the seriousness of the issue as it makes the issue personal.

1. What is the Total Available Market and Total Addressable Market for your product or service?

Air monitors and filters

1. Total Available Market
   1. People living in an area with air pollution 
      1. Mostly developing countries
2. Total Addressable Market
   1. Low-middle-income households in an area with air pollution
      1. Low-middle-income households in Almaty, Kazakhstan

1. Identify three different primary stakeholders on your project, and come up with a list of 10 distinct questions you would ask each of them. Remember the aspirational/emotional /functional categories of needs and desires and try to find a balance of questions that might give you the information in each of those areas. 
   1. Lehigh team
      1. How to find sustainability equilibrium in our project? How to find balance?
      2. How to sustain our system in Almaty? How to set up our Assembly shop?
      3. What is our cost structure? What are our revenue streams?
      4. How we can integrate indigenous knowledge into our project?
      5. How we can circulate our sources and use a ”cradle-to-cradle” design?
      6. What is the environment of our research? 
      7. Can our product be introduced to a bigger market (global)? What should we do to make it happen?
      8. Should our products rely on local materials?
      9. How to achieve affordability and durability together?
      10. Whom our products are benefiting? Are we hurting anyone?
   2. AlmaU team
      1. What is their desired result from this project?
      2. What they can specifically contribute to the project (in what way)?
      3. To what extent they are willing to participate in?\
      4. What do they need from us?
      5. How they can contribute to our Assembly shop?
      6. How they can contribute to our quasi-experimental study?
      7. Which one they are valuing more: affordability or durability or both?
      8. How they can help our fieldwork testing?
      9. How they can participate in our distribution channel and customer relationships?
      10. What do they think about the local sustainability (source) of our project?
   3. Almaty people (users)
      1. Do they agree with our value proposition?
      2. How much are they willing to pay?
      3. Do they prefer affordability or durability or environmental sustainability?
      4. What type of distribution channel do they prefer?
      5. Are they ready for behavioral change?
      6. How much they are willing to change?
      7. What indigenous knowledge do they want us to integrate into our product?
      8. Are our products culturally appropriate?
      9. Will they be able to maintain the product?
      10. How they can cooperate with us on the Assembly shop?
2. Identify all of the key customers for your product/service/creation/solution. List specific ways that you will ensure that your product will meet their aspirational, emotional, and functional needs and desires. 

Customers

1. Air monitor:

1. Feature: Much cheaper than what is out there in the market
2. Benefit: Saving money
3. Value: Cheaper option same result

1. Air filter

1. Feature: Low maintenance (no electricity, only rinsing with water)
2. Benefit: Saving money
3. Value: Cheaper option same (or even more durable) result

1. Articulate your value propositions for each of your customer segments (using the format presented in class).

For people living in Almaty, Kazakhstan, whose health is impacted by air pollution and who cannot afford available preventable measures, our air monitors and filters will provide necessary prevention methods so that they can improve their health by preventing themselves from exposure.

 Blog #6: Individual Prompts–

1. Give three examples of something very interesting you learned
   from a friend that was a completely alien concept to you.

   1. A friend taught me about cryptocurrency and was interested in stocks. I had first heard it from family members who discussed it with each other but I was not really comprehending what was being said. A friend one day explained it to me talking about how with stocks who can own a piece of the company and depending on the company the value can go up or down. It was alien to me because it was digital money that was not being used by a credit card or debit card. But it is also interesting how cryptocurrency is becoming more and more relevant in people’s lives.

   2. Another example: a teacher that is originally from Senegal told me about the issue in Senegal. I would consider him my friend as we were really close during my time in high school. He told me the issue is that Senegalese people who are given the opportunity to succeed and leave the country don’t come back to support the communities they were born in. This was new for me because I would like people to come back to support their families. But in reality, it does not happen as often as we think in different countries so that is why there is so much economic inequality. As people who come from small villages and go to school for education only do it to be better themselves than return and support the community they were once from.

   3. I have learned a little bit of history from a friend who taught about the coming of capoeira. He told me that it was art that was used so that slaves in Brazil could know how to fight but the slow movements made it seem like a dance to the slave masters. This was new to me as material arts was used as a dance and has now been culturally implemented in Brazil.

2. List ten things that make you feel human.

   1. Five senses

   2. School

   3. Surrounded by different cultures

   4. Life influenced by politics

   5. Experiencing different mental emotions

   6. Able to communicate with other people

   7. Body structure/skin color

   8. Living in a home

   9. Using technology in a daily life

   10. Living in a capitalist society

3. Articulate your philosophy of engagement as it pertains to your work with the Impact Fellowship. Specifically discuss:

   1. Why should I engage?

      1. This is a community that is in need of help but is unaware of the issue. Air quality is something that everyone can breathe clean air. This will better health issues within the community while also reducing climate change from CO2 emissions.

   2. How must I engage?

      1. Engage that encourages citizens in Kazakhstan to care about the issue and want to make change themselves. Improve the air monitors to prove that the air quality is a big issue that needs to be prioritized. Making sure the monitors are accessible to everyone in the market.

   3. With whom must I engage?

      1. Must engage with the communities that suffer the most from air quality. Engage with Aluma U school to prove that the air affects students cognitive learning process. While also engaging the government that has the funds to truly change the outcome of air quality in the city.

   4. What kinds of challenges, opportunities, and approaches should I care about?

      1. Lack of interest from people in Kazakhstan, hard to communicate with because of the language barrier, the experiment could fail as air may not have an effect on students cognitive learning. Opportunities to prove that the air quality does affect students’ learning abilities so that it can connect to affecting the economy as workers can’t reach their highest potential due to air quality.

   5. What might my epitaph read?

      1. My epitaph might read “That person who came to challenge the way to look at addressing air quality. Wanting first to better countries with extreme CO2 emissions that need assistance first and with the success of better air quality in Kazakhstan. Branching to other countries with a similar approach. Kazakhstan turned into such a success as his team attacked issues that weren’t even thought of. This Lehigh team’s success brought a new perspective to the world on how to tackle the issue of air quality.

10 Takeaways:

Life’s Principles as a Framework for Designing Successful Social Enterprises

1. Social responsibility of business is to increase its profits

2. Address issues as it part of larger system rather than just a issue on its own

3. Having a social enterprise is what cares about social issues while create new innovations and maintaining financial discipline

4. Hard to maintain social enterprises in the long-run as business lack adjusting to change in environment, negative externalities, and conserving financing

5. Life adapts to external change in the environment

6. Creating people who innovate while also appreciating life’s principles

7. Sub-system having their purpose but it can help the more border system reach its goal

8. social enterprises rely on self-organization to leverage interdependence

9. Products must be easy to use without any training or extra tools to install

10. New technology must adapt to local culture not the other way around

The Wisdom of the Tree

1. Technology feeds either of the two metabolic systems, biological and technical

2. Producers of technical nutrients are different than manufacturing a product that you sell and once sold you don’t believe it’s your problem

3. Ensure to go through the cradle-to-cradle system

4. The plan that wants to get “zero waste” does not create sustainable cradle-to-cradle cycles

5. Cradle-to-cradle needs new ecosystems to create new consumption that will produce economic growth

6. Cradle-to-cradle creates new opportunities for reduced cost, new revenue streams, and more last customer/supplier relationships

7. Must have good coordination of transportation of product

8. Cradle-to-grave reduce consumption, design for recycling, and reduced toxicity

9. Seeing industry as good and consumption as fun

10. Need an “eco-effective” perspective to replace this limited agenda

Blog #6: Team Prompts

1. 1. What are the technological, social, economic, and political trends that will impact (help or hurt) your ventures? 
      1. Technological trends:

• • • • Air Quality Monitors: help by detecting air pollution, needs improvement to detect more harmful and bigger pollutants

• • • • Water Heaters: used widely in kazakhstan to heat water, which is why air quality is worse in winter

1. 1. 1. Social trends:

• • • • Language: Language barriers 

• • • • Weather: While certain plants are natural air purifiers, but weather may not allow them to thrive 

• • • • Norms: people may be used to way of doing things, and although are intentions are to help, we cannot force anything as visitors to Almaty

1. 1. 1. Economical trends:

• • • • Lower class: uses the city wide heating system → open windows → poor air inside home

• • • • Upper class: uses heating just for their house → not enough pressure on government for social change from people of power → no big governmental changes

1. 1. 1. Political trends:

• • • • Government: already has been trying to make small changes to improve air quality

1. What is the Total Available Market and Total Addressable Market for your product or service?
   1. Everyone since all people are affected by poor air quality, but our experiment addresses college students specifically