Great work reflecting on the Art of the Start. To further clarify your value proposition, I would recommend starting with the format provided in the class presentation: For ____________ (target customer) who ____________ (statement of the need or opportunity) our (product/service name) is ____________ (product category) that (statement of benefit) ____________.
For your total addressable market, why 1-3%? What are the assumptions that make you think that is the number that would become customers? Keep thinking this through in more detail – but great start thinking about mothers as the purchasers and therefore a group to focus on.
Great work reflecting on the Art of the Start. To further clarify your value proposition, I would recommend starting with the format provided in the class presentation: For ____________ (target customer) who ____________ (statement of the need or opportunity) our (product/service name) is ____________ (product category) that (statement of benefit) ____________.
For your total addressable market, why 1-3%? What are the assumptions that make you think that is the number that would become customers? Keep thinking this through in more detail – but great start thinking about mothers as the purchasers and therefore a group to focus on.