Blog Post #2

  1. Give three compelling examples of how cultural issues affect your project. Cultural issues occur when people’s ideals and values clash because of differing cultures.  The way you view the world is heavily dependent on the life you had growing up and the values that were instilled in you during childhood.   Cultural issues can occur between places that are close together but when you go to a different country, they become even more apparent. For example, in Sierra Leone, their views of gender and gender roles are much different from the U.S.  In the U.S., women are free to be independent individuals in their finances, health, and social life. On the other hand, women in Sierra Leone have less freedom when it comes to their health and finances. For the Ukweli Project, one of the main issues that we want to tackle is encouraging and empowering women to be proactive when it comes to their health.   Women also hold low wage jobs or are expected to do all housework and farming. This limits their potential and ability to have full control over their lives. The value of time is another cultural issue that we will encounter. In the U.S., everyone is very punctual and does not like it when their time is wasted but in Sierra Leone, the people live a much more relaxed lifestyle where time doesn’t play a huge role.   This can be an issue on time-sensitive projects that we want to get done on the field. Another cultural issue is their views on health and religion. Some Sierra Leoneans believe in miracles or acts of God to heal their ailments. This may become a problem when talking to people about the Ukweli test strips and other medical issues.
  1. Have you experienced or observed any of these social situations at home? Describe at least three such situations. Although U.S. and Sierra Leone differ, you can still see similarities.  The U.S. also has a culture that seemingly devalues women. For example, the U.S. has gender inequality in the form of the gender pay gap and rape culture that circulates the media.  Also, women of color experience far more discrimination and gender violence than white women. An example of cultural differences in the U.S. is the East Coast and West Coast. Although the U.S. has an overall culture that values time, the West Coast has a reputation for being more relaxed and go with the flow.   The work ethic of West Coasters can frustrate business partners who live on the East Coast and vice versa. Although West Coasters may be more relaxed when it comes to time, it doesn’t lose any of its value to West Coasters. Time is still considered money to them. There are also cultural differences when it comes to the view of religion and health in the U.S.   Some people argue religious reasons for refusing to get their children vaccinated. This can be difficult for some schools that require vaccines because arguing against someone’s religious beliefs is incredibly difficult.
  1. Give three examples of cultural practices that can be leveraged to address community/market problems.  Cultural practices are key in understanding a society and how things and people function within it.    One major cultural practice that we can use to our advantage is the incredibly tight-knit communities that form in Sierra Leonean communities.  It seems that once you know one person you have access to an unlimited amount of people. This can be extremely beneficial when trying to organize PSA’s on radios in Makeni or looking for more Community Health Workers to train.  Having someone who understands and can help navigate social interactions is incredibly helpful during fieldwork for Ukweli and when we aren’t able to be there. We could also look into leveraging the strong religious atmosphere by getting the support of community religious leaders to help spread awareness of the Ukweli test strips or even just preeclampsia and UTIs.   This could be incredibly helpful for pushing the importance of maintaining your health while also respecting religious boundaries. Since maternal and infant death rates are so high, there are already women’s and gender equality groups in Sierra Leone. We could potentially partner up with them in order to spread awareness of the affordable Ukweli test strip or the illnesses, preeclampsia and UTIs, we are trying to target.

Leave a Reply