- Identify three different primary stakeholders on your project, and come up with a list of 10 distinct questions you would ask each of them. Remember the Aspirational / Emotional / Functional categories of needs and desires and try to find a balance of questions that might give you information in each of those areas.
Three primary stakeholders in our project are our service providers, our advocates, and our users.
Our service providers are the healthcare professionals and nurses who will be administering the tests we design in country. Ten questions that we might ask them include:
- What are your personal goals as a healthcare professional?
- What are some services you used that have improved your ability to provide care?
- Do you deal with any specific problems that you think could easily be addressed in your industry?
- What do you enjoy/dislike about working in the healthcare industry?
- What do you think people misunderstand about Sierra Leone’s healthcare system?
- What could be done to make your day to day work life better?
- Are there healthcare devices that you find difficult to use? Are there ones that you find easy to use? What about them makes their use easy/difficult?
- What do you believe are the local community’s perspectives on the healthcare system?
- What roles do local healers play in the healthcare system?
- What do you believe is the general public’s understanding of sickle cell disease here in Sierra Leone?
Our advocates will be those in Sierra Leone who we partner with in order to raise awareness about the symptoms of sickle cell disease, as well as anyone who supports our venture. Our advocates also include the health administration of Sierra Leone to continue the widespread implantation of our device and venture. Ten questions we might ask them are:
- What are some of the main struggles you have faced trying to raise awareness about sickle cell disease?
- What could be done to make your day to day work experience better?
- How can our venture help yours?
- What do you believe should be our main concern/focus in the process of implementation of our device?
- What does an average work day look like for you?
- Why do you do the work you do?
- What are some of the most important values in your life?
- What have you found are the greatest misunderstandings about sickle cell disease in Sierra Leone?
- What communication tactics work best when explaining the disease and the importance of knowing symptoms and causes?
- What experiences/mistakes have taught you the most about what works and what doesn’t work for improving awareness about SCD?
Our users are the newborns and all others that may use the product. In the case of the newborns, the questions may pertain to them but will likely be asked to mothers. We may ask them:
- What reservations would you have about using our product?
- Would you feel comfortable with a small amount of blood being taken from your newborn for this screening?
- What do you know about sickle cell disease?
- Do you have any questions about the purpose of this device?
- Are you able to travel to a hospital or clinic to give birth?
- Are you planning to give birth in a hospital/clinic, or at home?
- Have you been tested for SCD or the sickle cell trait?
- Have you thought about family planning as it pertains to SCD?
- How do you and your family prefer to receive information?
- How do you receive healthcare? OR Do you receive healthcare?
- Identify all of the key customers for your product/service/creation/solution (your “animal,” if you will). Name some specific ways that you will insure that your project’s “animal” will meet all of their Aspirational, Emotional, and Functional needs and desires.
The key customers for SicklED are the community health systems and administrations, parents of infant patients, and ultimately the newborns being tested. Our project must ensure participation from the community health systems for implementation to work. Some incentive should be involved because at the end of the day these organizations need to make money. This could be the promise of an increase in patients with SCD who were diagnosed by the device that need treatment. Or, the incentive could be a portion of the profit with an agreement that SCD treatment will be expanded at that location to a reasonable degree. Functionally, the device must be easy enough to use and interpret for local health workers. We plan on having a local educator at each health system to oversee the trainees of our device, so their feedback on the usability of our test strip throughout the design process will be very important. Parents are also an important aspect of the implementation process. The thought of a diagnosis can be scary, especially when little is known about the disease in Sierra Leone. Throughout our implementation process, we will supplement the device with educational programs about the disease and the importance of diagnosis with one of our partners SCCAN (Sickle Cell Carers Awareness Network). This, along with the connection of diagnosis to possible treatment plans, will hopefully ease any worries the parents may have. Although newborns cannot necessarily speak on the device, we must ensure that it does not harm them in any way. We also must ensure that the diagnosis is acted on and that some form of treatment is available to meet the aspirational needs of these newborns. The project’s goal is to increase life expectancy and decrease mortality rates, which can’t happen without the availability of treatment. Ultimately, by implementing our test strip to diagnose SCD, we hope to raise awareness on the preval