-Develop a Business Model for your venture.

-Lessons learned from the Business Models of the Hospital from a TED talk.

• 1) Find a need, fill a need → creating value
  • Empowering blind people.
  • Giving dignity to people that have vision disabilities.
  • Addressing the issue at its source (80% is preventable/curable)
  • A pair of glasses will make 2.4 million people see
  • Glasses also as a “fashion statement” (value proposition)

• 2) Scale Building → Aravind Eye Clinic (AEC) 
  • [1976]
            a 11-bed clinic
• 3) [2009] it became the AEC SYSTEM! 

        4000 beds in 5 eye hospitals
        33 primary eye care centers (key partnerships)
        4 managed eye hospitals 

• 4) Per day the AEC system does: (key activities)
  “A typical day at Aravind, we would do about a thousand surgeries, maybe see about 6,000 patients, send out teams into the villages to examine, bring back patients, lots of telemedicine consultations, and, on top of that, do a lot of training, both for doctors and technicians who will become the future staff of Aravind” (Ravilla, T. — TED India 2009)

• 5) Innovation for lack of resources → create community ownership and rope them in both as a partner and resource

• • Community camp organized by locals to find a place and organize volunteers to line people up for testing & diagnosis
  • Cuts down on costs & manpower needed to gather large groups of people for screening
  • Bringing the treatment to the people who can’t access it
  •  “Community Camps”
    a) Empowering community members: capacity building (Key Activity)
    b) Community members become partners. (Key partnerships)

 6) McDonald’s Business Model → fast service franchise

• • High efficiency by producing eye care, techniques, and methods all in the same way b/c all eyeballs (the problem and the treatment) is the same 
  • Delivery system: a franchise of fast eye care,  (Channels)

7) Counseling & transportation to hospitals offered if needed. (Key resource)

8) Cutting down barriers to adoption/access → instant “delivery” of glasses after testing at camp

9) Build systems to target root of problem → set up new system of reaching people/ access to testing

• Creating new primary eye care centers with tele consultations with doctors
• Using technology to decrease need of people going to hospitals in person (as they may not be able to)

10) Costs of scale → making the system work financially

• Gave a lot of it away for free (for those who couldn’t afford)
• Charged local market rates (for the ones who could pay)
• Idea of ownership and healing instead of exploitation
• Decreasing costs in the clinical process to create quality, patient-centered care
• Take advantage of the market inefficiency (e.g., low competition?)