
By: Carol, Jade, Christie, and Andy

By: Carol, Jade, Christie, and Andy
Blog Post #9
Submitted by: Carol Obando-Derstine, Jade Sessions, Christine Ortega, and Andy Chung
Question 1. What are the technological, social, economic, and political trends that will impact (help or hurt) your ventures?
(Help)
(Hurt)
Question 2. What is the Total Available Market and Total Addressable Market for your product or service?
Total Available Market:
Total Addressable Market:
Question 3: Do an initial draft of your business model canvas – on each block of the BMC, have a visual and 1-3 bullet points. Remember, these are only drafts – you will continually refine your business models!
Customer Segments:
Segmented customers including:
Value Proposition/Offer:
Distribution Channels:
Customer Relationships:
Revenue Streams:
Key Resources:
Key Activities:
Partner Network/Key Partners:
Cost Structure:
Prompt 1: Summarize and report on the results of the SKS exercise.
Two things to start doing as a team
Two things you want to keep doing as a team
Two things you want to stop doing as a team
Summary: As a team, we can better communicate with each other more often about team updates and meetings with students and faculty.
Prompt 2: Develop a detailed collaboration plan for your team clearly articulating your goals (small goals, big goals) roles, procedures, and relationships. *See Collaborative Plan Document in Folder
| Team Name: _______Thermosolar______________________________ Date: ____3/28/2022_____________ | |
| Goals | ● Personal goals (small G):
Jade – Develop knowledge in energy generation and storage and be introduced to energy research, technology, and software. Andy – Gain hands-on experience with energy research and gain knowledge in energy generation and technologies. Christie – Carol – Deepen my understanding of thermal energy storage with phase change materials and learn fluid simulation software for heat transfer. Use all the learnings in the fellowship class and lab to benefit my career in the energy sector. ● Project GOAL (big G): With a clear understanding of who our customers are, design a cost-effective product that increases the efficiency of solar panels. ● Our project goal is scaled to our resources and constraints, including skills, time, finances, expertise, and access to resources. ● The metrics of success: prototype of PCM container on a small solar panel; energy output measurements demonstrating improved panel efficiency; cost/savings model; scaling up a prototype to place PCM container on typical sized solar panels. |
| Roles | ● Christie and Christian – making PCM in the lab with Lida, a mechanical engineering graduate student.
● Carol and Logan – designing the PCM container prototype with help from Abhinay, a mechanical engineering graduate student. ● Jade and Andy – data acquisition with help from Bob, ERC staff member, and Julio, a mechanical engineering graduate student. ● We have a work plan with corresponding timelines through the end of the semester that outlines deliverables needed in time for our final presentation. |
| Procedures | ● Decision Making – refer to literature, ERC Ph.D. students, Dr. Romero, or ERC staff for guidance; majority rules; or deference to the most experienced team member.
● Effective Meetings – Making plans for the upcoming week to continue making progress; keeping each other informed between meetings so that team members can join in on subgroup meetings/sessions. ● Meeting Roles: facilitator: Dr. Romero; at least one member writes down notes from the meetings on a group doc; we all keep track of time. ● Communication – big group meeting 1x week; text through GroupMe app; notes and all files retained in shared CSIF Google Drive; remote meetings held on Zoom; responsiveness: usually answer within 24 hours. |
| Relationships | ● Team Diversity – Our team is comprised of individuals studying different majors with varying years and experience at Lehigh. We have a student studying energy systems engineering who has work experience in the energy sector, most recently as a project manager. We have students studying environmental engineering, mechanical engineering, material sciences engineering, renewable energy, and sustainable energy systems. We all have different thinking styles, group preferences, and personalities. Although we all share an interest in sustainability, additional interests in traveling, fitness, sports, cooking, hobbies, and extracurriculars at times are unique to a specific individual. Some team members are from different cultural backgrounds and can speak several languages. Others participate in several extracurricular activities outside of school, learning to balance education, passions, and hobbies while in college or working a full-time job.
● We all carefully listen to what each other has to say. Of course, some of us are more vocal than others, but everyone gives each other time to speak without interrupting. ● ThermoSolar captures what we are going to do because we are increasing the overall efficiency of solar panels by decreasing their temperature using a PCM. ThermoSolar also captures who we are because we all have a strong interest in renewable energy and are all passionate about being able to work on a project with solar panels. |
By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung
Identify FIVE specific things in your slides that you could have done differently.
Identify FIVE specific ways in which you could have delivered your presentation better.
Identify FIVE specific ways you could have built your credibility further.
Identify FIVE specific questions that you could have answered better. What was the question, how did you respond, how should you have responded?
We could have all provided more concise answers and allowed only one person to answer the question. We could also have had additional slides to support the answers.
Q: Will the weight of the salt be a worry for the design of this product?
Response: Roofs will be able to sustain the weight of salt.
Improved response: Our targeted customers will be companies with solar farms, not residents with rooftop solar panels. The ground should be able to sustain the weight of the salt.
Q: By the end of the semester will you be able to roll in a solar panel and show us the increase in efficiency?
Response: Possibly, yes with our smaller panel.
Improved response: Yes. That is one of our goals for this semester and we will accomplish this by conducting a small-scale test with our 1ft-by-1ft solar panel.
Q: Is the actual solution here the box that you are trying to create or the PCM that attaches to the panel?
Response: I think what we are trying to do is the combo, getting it just right. Yes, it has been tried and different PCMs have been tried and tested along with other materials. We are just trying to get it right about what material to use. We have talked about aluminum, but we are not sure if it will be too corrosive, and we have also talked about plexiglass.
Improved response: The solution is the PCM because this is causing the panel’s temperature to decrease. The box is where the PCM can be held for it to work and we are currently working on figuring out the ideal composition of the box. It is the combo of the PCM and design of the box that works to decrease the temperature.
Q: What are those companies (Safari Energy and Stonehouse) contributing to the project?
Response: Yeah so, we were fortunate to have supporters out in the public, outside of Lehigh. Safari Energy contributed large solar panels –3 by 5 ft, which is a little too large for our prototype. We purchased a much smaller version 1 by 1 ft and we are going to test out the PCM on that first. But we are fortunate that Safari energy has donated panels and they have also offered to donate some racking devices. We are also fortunate… we have mentioned Stonehouse group and you see that up there, they are very generous and have offered to have us put our design on top of the flatiron building where they have other solar panel experiments. We are very fortunate and grateful for that too.
Improved response: Safari Energy has donated 3 by 5ft panels (show slide) that we will be using for large-scale testing and will be providing us with racking devices for future experiments. Stonehouse has provided us with the top of their Flatiron building to test larger solar panels where additional solar panel experiments are being conducted. We are fortunate to have supporters outside of Lehigh who believe in the objectives of the project.
Q: What happens to all the salt after the end of the life of the solar panels? How does your product go back to the cradle?
Response: I guess we could use the salt as potentially… We don’t really have the answer for this but hopefully, we find a way to use the PCM for another solar panel. That is the idea, but we don’t have any research on that.
Improved response: Calcium chloride hexahydrate can undergo an evaporation process where the calcium chloride will revert to its solid state. At this stage, the material can once again be used to melt snow on roads.
Question 1: Develop a storyline for your mid-semester presentations.
The storyline for the presentation is that the supply of renewable energy, especially solar energy, is too low to diminish the adverse effects of climate change. These negative consequences affect us all because of deleterious health, wellbeing, and economic outcomes. For those who own solar panels in areas such as the Lehigh Valley and the other regions of the country that are seeing continued rising temperatures, their solar energy output diminishes during days over 77 degrees Fahrenheit, which are becoming more numerous. The decreased efficiency of their systems results from basic principles of thermodynamics that found increased heat of electronic equipment reduces their power output.
A simple, effective, and low-cost engineering solution to increase the amount of solar energy during days over 77 degrees Fahrenheit is to adhere calcium chloride hexahydrate as a phase change material (PCM) to the back of a solar panel. The PCM will thermally manage the temperature to an ideal and consistent temperature, thereby stemming losses of the efficiency of the solar panel.
Therefore, the mid-semester presentation slides should follow the following sequence as outlined in the rubric the judges use to evaluate our presentation:
Question 2: What supporting evidence will you provide for each point?
We have supporting data for each point we make in the presentation. They include:
Question 3: How will you boost your credibility every step of the way?
David S. Rose’s TED Talk, shown in our last class, elaborated on ten main ways to demonstrate credibility during a pitch. His suggestions below include specific actions we will take:

(Image courtesy of UN)
Q1: What is a statement that summarizes the “macro” version of your problem? What is a statement that summarizes the “micro” version of your problem? In both cases think of an “elevator pitch” version of your problem statements.
By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung
A “macro” version of our problem is how it is experienced from a big picture perspective. Our project pertains to solar energy technology. Even though humans have been using solar energy for thousands of years and eventually learned to make electricity from it, the U.S. Energy Information Administration notes 12% of electricity consumed in the U.S. comes from renewable sources. Of that figure, only 11% comes specifically from solar energy. Approximately 79% of electricity consumed comes from fossil fuel sources that are warming our planet at alarming rates. Shifting to higher levels of renewable energy is tied to the United Nation’s goal to limit global warming to 1.5 C to tackle climate change and minimize its impact by 2030.
A plausible elevator pitch is:
We need electricity to come from higher levels of renewable energy than the current 12% if we are to stave off the deleterious effects of climate change. We can maximize our most abundant energy resource –the sun–by making solar panels more efficient. A simple, effective, and low-cost solution is to apply a phase change material to the back of panels to ensure they remain at ideal temperatures. This engineering solution can help lessen our dependency on fossil fuels and slow further climate change impacts.
(References: U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy; U.S. Energy Information Administration; and UN Climate Action Goal 13.)
In contrast to a macro view, a micro version of the problem is how it impacts the lives of primary stakeholders and the secondary impacts it has. The problem is our oversized reliance on fossil fuels that continue to warm our planet. The U.S. Global Change Research Program’s Fourth National Climate Assessment lists many implications for Americans. The Pennsylvania Department of Environmental Protection (DEP) lists the prevalent impacts of climate change specific to PA: more flooding, heat and respiratory deaths, disease and pests, and disruptions to agricultural systems. These impacts have a deleterious effect on public health, agriculture, and increased strains on infrastructure and emergency services. Negative results were also seen in tourism and recreation. One example of health impacts is that Pennsylvania has the highest rates of Lyme disease in the nation, which tripled in ten years to nearly 12,000 in 2017, leading to facial paralysis, arthritis, and compromising an individual’s ability to work and contribute to the economy. On the economic toll to all Pennsylvanians, the Pennsylvania Emergency Management Agency (PEMA) estimates that in 2018 severe weather caused approximately $125 million in damages to public infrastructure, with the public absorbing over half of it on the local, county, or state level not covered by federal aid. The impact on people’s lives and wellbeing is stark from not enough consumption of energy coming from renewable energy.
An elevator speech for the micro considerations is:
There are direct impacts on people’s health, wellbeing, and economic outcomes tied to confronting climate change. Climate change is indeed the existential threat of our times, and we must tackle it from many different angles. One way is to increase the efficiency of solar panels by lowering their temperature because the laws of thermodynamics tell us that increased heat of any electronic equipment decreases their power output.
(References: National Climate Assessment, Fourth National Climate Assessment, Volume II; PA DEP’s Climate Change in PA; CDC, Lyme Disease; and Energy Sage, How Hot Weather Affects Solar Panel.)
Q2: Based on your life experience, skills and interests, what would a design process that is both uniquely yours and effective look like?
By: Carol Obando-Derstine
In class, we learned about Stanford D School’s Design Thinking Process Guide that suggests the following iterative, not necessarily linear, processes to this work: Empathize, Define, Ideate, Prototype, and Test. Based on my life experiences, skills, and interests, I would spend considerable time on the empathize, define, and ideate stages to ensure a thorough understanding of the matter.
My initial higher education experience in the aughts included a master’s from Penn State University in Community Psychology and Social Change. My career path as a child therapist, executive director of two nonprofits, and in public relations for a federal senator and a public utility honed my skills in listening to people. I decided on this career path because I was interested in improving communities, so I was trained to listen to concerns and strategize on coalition building. These are all essential skills for design thinking.
Fast forward twenty years and I am back in school but now studying energy systems engineering because of an interest in sustainability and renewable energy. The core of my personality and all my work and volunteer experiences keep me focused on helping others. Putting people at the center of solutions is crucial and makes an effective design process. It is precisely what I am doing currently as a volunteer for the Lehigh Valley Civilian Climate Corps. In Bill Aulet’s book, Disciplined Entrepreneurship, he notes this work is about “seeing the world through the eyes of the customer vs. seeing the world through the perspective of the company.” I cannot agree more.
The other crucial aspect to keep in mind is solutions are not final. If a person stays curious, they will continue to innovate and make improvements along the way. Again, it is about being impact-focused and realizing design thinking is an iterative process every step of the way.
Q3: You have begun to talk to stakeholders for your project, and will continue to do so going forward. For these conversations, list 10 hypotheses for your project that you will need to validate, and 10 assumptions your project is making, and the basis for those assumptions.
By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung
Hypotheses
Assumptions

Figure 1. Graph of the effect of temperature on power drop of a solar panel.
References:
By: Carol Obando-Derstine, Christie Ortega, Jade Sessions, and Andy Chung
Question 1: Review the six focus areas in the Sustainability Strategic Plan 2030. Identify and describe in detail how your project aligns with one or more of the focus areas. Be sure to think outside of the box. Each project aligns with more than one focus area, although it might not be immediately obvious.
The six focus areas in Lehigh University’s Sustainability Strategic Plan 2020-2030 are Climate Action, Educational Experience, Culture & Engagement, Health & Wellness, Campus Operations, and Focused Leadership. Our project most closely aligns with the following focus areas:
Climate Action
In the renewable energy category, Goal 11 aims to transition 100% of Lehigh’s electricity consumption to renewable energy in 2023 through on-campus and off-site projects. Goal 12, similarly, is designed to find renewable energy opportunities to offset natural gas usage. Since we intend to adhere phase change materials (PCM) to Lehigh’s existing photovoltaic panels (PV), the efficiency of these panels is expected to increase. Our impact will be increased solar energy generation to offset natural gas usage. The facilities being powered by solar panels are on the upper campus. By demonstrating that the energy efficiency of the solar panels can increase, more active buildings on campus such as first-year dorm buildings including Dravo, Drinker, and Taylor House could implement solar panels.
Educational Experiences
Our project is part of the Campus Sustainable Impact Fellowship program. Thus, it falls under Goal 6, which involves launching the program and merging it with Lehigh’s goals regarding sustainability while also promoting active learning and research. Our project clearly uses our “campus as a living lab,” so Goal 7 is applicable. We utilize the university’s infrastructure and operations to research PCM and its impact on the solar energy currently generated on campus. We are working at the Energy Research Center (ERC) with the director, Dr. Romero, and collaborating with graduate students to learn more about the challenges with PCM and how to use it to achieve the sustainability goals laid out in the strategic plan. We have learned that one major challenge will be the validity of the commercial-grade PCM.
Culture & Engagement
Projects like ours and the rest of those in the CSIF program will help attract, recruit, and admit other talented and diverse students with a sustainability mindset. Our project is buttressing the skill sets needed to excel after graduation. Although it might not be readily apparent and not a goal we are directly working towards, our project also meets Goal 6 by equipping us with socio-cultural experiences for a job market and world increasingly more concerned with sustainability.
Campus Operations
Our project also aligns with Campus Operations, Goal 30, which is to develop standards on operating buildings and facilities in a sustainable and energy-efficient manner. Once our project increases the efficiency of the existing panels, it could lead the university to assess whether there are opportunities to use phase change materials in other novel ways.
Focused Leadership
Goals 6 and 7 pertain to helping the university achieve recognition for its sustainability focus. In the aggregate, with all the other projects as part of the CSIF program, our project does help demonstrate the university’s commitment to sustainability.
Question 2: Identify the key Lehigh University-based and external stakeholders for your project.
We have identified the following stakeholders for our project. Internally, we believe they are: Lehigh University’s Energy Research Center, Office of Sustainability, and Facilities. Externally, we believe the City of Bethlehem would be interested in our plan and design.
For each stakeholder:
Describe what their interest in your project might be.
What resources might they provide?
How does your work further their goals?
How might you engage with them?
QUESTION 1: List the top 20 questions your team needs to answer to advance the venture forward. Categorize the questions if necessary.
Using Helen S. Cooke and Karen Tate’s book Project Management as a guide, specifically their discussion on product life-cycle stages, these are 20 questions that our group needs to answer to advance our venture forward:
Stage 1: Concept or Definition Stage
Initial Considerations
Resources and Materials
Stage 2: Design
Design Plan
Finances/Costs
We will have additional inquiries for the other stages when further along in our project. Later, we will focus on additional questions associated with: Stage 3: Develop, construct and install; Stage 4 a: Start-up, initial production; Stage 4b: Production, operations, and maintenance; and Stage 5: Retire.
QUESTION 2: Develop and Visualize the Theory of Change (Logic Model) for your venture.
| Inputs | Outputs |
Outcomes — Impact |
||||||
| Activities | Participation |
Short |
Medium |
Long |
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| Funding for materials, experiments, and any other relevant activities
PCM material (CaCl2 6H2O) Existing photovoltaic panels Software needed, e.g., National Renewable Energy Lab’s System Advisory Model (SAM), Ansys Fluent (fluid simulation software), SolidWorks (computer aided design software) People willing to share knowledge: Dr. Romero, Julio, Bob, and Lida |
Determine the number of photovoltaic panels that will have PCM
Analyze the optimal composition of PCM Measure the (%) efficiency of the PCM photovoltaic panels Engineer the most ideal design to adhere the PCM to the PV panels Measure the amount of electricity generated from the panels per day, month, and year Perform cost/benefit analysis of PV panels with PCM |
Energy Research Center
Lehigh’s Director of Energy Research Center and other department contacts Office of Sustainability |
Increased efficiency/electricity generated of photovoltaic panels
Assist Lehigh’s goal to offset 100% of the university’s electricity consumption with renewable energy in 2023 Assist Lehigh in achieving its sustainability goals around energy and climate action, which are modeled after the United Nation’s Sustainable Development Goal: Sustainable and Modern Energy for All |
Lehigh saves money on electric costs
Lehigh’s carbon footprint/greenhouse gas emissions decreases Less power used from non-renewable energy sources |
Reduces Lehigh’s environmental footprint
Energy costs saved would be invested into students Spur electrification throughout the campus and transition away from natural gas usage Panels with PCM will be tested, manufactured, and used off-campus? Lowering future costs of solar panels as the efficiency of panels increases |
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| Assumptions | External Factors | |
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QUESTION 3: Develop an M&E (monitoring and evaluation) plan for your venture. (Optional) identify specific methods to measure the metrics.
By: Carol Obando-Derstine and the rest of the PCM Team
Our sustainability-focused iteratively designed project uses phase-changing materials (PCM) for energy storage paired with photovoltaic panels. The answers below are specific to our project.
For each of the four steps of the Natural Step Framework (awareness & vision, baseline analysis, creative solutions, decide on priorities), describe precisely how you will approach the step for your project. https://thenaturalstep.org/approach/
Having clear awareness, vision, and a concise problem statement will help our team stay focused throughout the project’s lifespan. It will serve as a constant reminder of the basic tenet of the project, which is to have Lehigh University save energy and money. Their panels would be more efficient, thereby yielding higher solar power. Increased solar power would accelerate Lehigh’s goal to transition to 100% renewable power by 2024. Our team will use existing data collected from students by the Office of Institutional Research and Strategic Analytics (OIRSA) and the Office of Sustainability, especially on student views on renewable energy, to gauge student interest in the topic. Moreover, there will be ample opportunities to collaborate with clubs on campus, such as the Lehigh REC, to raise awareness of the benefits and plans for PCM plus photovoltaic panels.
Our group will also conduct a baseline analysis/ assessment that will serve as a “gap analysis” designed to identify the improvement opportunities for current solar panel designs. We will work to set clear outcomes and a schedule for the three student groups within the team to measure progress. The teams will also analyze data obtained from the experiments and come together to draw conclusions and find areas of improvement.
We will focus on finding creative solutions or novel ways of adhering PCM to the panels. We will analyze the outcome of the experiments and determine whether Calcium Chloride Hexachloride can be used as a PCM for photovoltaic panels. If successful, we will design a space on the photovoltaic panels at the Goodman campus to install the PCM for further analysis. Our group will track the data gathered from the panels to determine if the PCM can be used for different applications, such as in buildings to reduce HVAC costs. Ultimately we will research other materials that have been used as PCM for photovoltaic panels and analyze what properties were necessary to increase their efficiency.
Before conducting experiments, we will create a set outline for the three experiments. We will track the progress of the investigations and analyze the results to determine what improvements to make. Lastly, we will debrief in the weekly meeting to keep the team looped in and for the larger group to provide alternative methods of approaching matters, including any concerns. Lastly, we will decide on the priorities and devise a plan to put our ideas into action.
Identify the three most important metrics of success for each of the three pillars of sustainability (environmental stewardship, social equity, and economic prosperity) for your project.
The environmental stewardship pillar focuses on using natural resources wisely, ecological management, and pollution prevention. The three most critical environmental factors will be to:
Social equity typically pertains to improvements in the standard of living, education, community, and equal opportunity to resources. The three salient metrics will be to:
Economic prosperity is often described in terms of profits and cost savings, economic growth, and even research and development. For our project, the most critical considerations in this area are to:
Review various strategies for moving towards a Circular Economy at: https://www.ceguide.org/Strategies-and-examples. As a team, review these different strategies (except the ones under “Finance”) and identify five strategies that are relevant to your project. For each strategy, briefly explain how you might apply that strategy.
The following strategies are the ones our group found most relevant.
By Carol Obando-Derstine
Why did you join the Campus Sustainable Impact Fellowship Program?
I joined the program to contribute to Lehigh University in a meaningful way because I was interested in exploring what Katharine Targett Gross described as sustainability, which resides at the intersection of environmental, social, and economic inquiry. For quite some time before applying to Lehigh University’s Energy Systems Engineering (ESE) Program, sustainability for me meant studying energy. This fellowship allows me to do just that with the lab I joined, but it also enables me to open up the aperture and broaden my view. Because I knew the program would focus on the 17 UN Sustainable Development Goals designed to transform our world, it was a way to think globally but act locally. I was also convinced I would discover like-minded, passionate people dedicated to making a difference.
How did you envision this course making you a better (add major) student and professional?
This course will make me a better professional and graduate student in the ESE program because it will train me to think about problems from many different angles and challenge me to become more innovative. Pairing that preparation with cutting-edge lab work focused on phase-changing materials as energy storage, I know this will provide the hands-on experience I sought at Lehigh University.
According to the Mattress Recycling Council, more than 50,000 mattresses a day are discarded in the U.S. Through recycling, more than 75% of the components from used mattresses can be remade into new products or uses, diverting valuable material from the waste stream, but in many states and localities, such recycling programs are either non-existent or difficult to find. What solution do you propose to address this problem? Please be comprehensive and extremely specific in laying out your vision.
To tackle the mattress recycling program, I would take a two-pronged approach. I would focus on outreach on the local level to tap into my professional network. However, I would still dedicate substantial energy to encouraging Pennsylvania to implement its own Bye Bye Mattress program similar to California, Connecticut, and Rhode Island. It would be created through a recycling fee added to each new mattress and box spring sold in the state and operated by the Mattress Recycling Council, experts on this matter. The initial step for the two approaches would be to employ the logic model as a framework, clearly articulated in Professor Mehta’s book: Solving Problems That Matter (And Getting Paid For It).
Lehigh County’s Solid Waste Management (SWM) team, overseen by the Director of General Services, does not include mattress recycling at the county level or any of the individual 25 municipalities. Since I have previously worked with the director, I would set up a time to discuss this. The plan would be all of the options below in the following order of priority:
There are opportunities to find partnerships with recycling businesses that might make it more compelling for the local municipality or the state to act. They might be willing to have the mattresses dropped off at their site directly. Since I serve on the Board of Directors of the Greater Lehigh Valley Chamber of Commerce, I would also tap into this network to create a private-public partnership.
The initiative would undoubtedly require funding. On the local level, it would need county and municipal council approval and, on the state level, it would need legislative backing. I would work collaboratively with volunteers on a practical engagement and communication framework that solidifies the message, availing myself of resources compiled by the Mattress Recycling Council.
I would also hone in on coalition building. Groups like the Sierra Club, Lehigh Valley Sustainability Network, and countless others might assist. Universities with sustainability-focused clubs and organizations would also be great resources.
All levels of government are motivated by what the public sees as priorities. I would coordinate a myriad of activities such as:
The key to this grassroots campaign would be relentless pressure consistently applied.
Although the ultimate output would be a measurable increase in the number of mattresses recycled year over year, the impact would be a focus on recycling would carry over to other items not currently recycled. It could create a sea change in the local area and across the state.