Value Proposition & Using Canvas for a Business Model

Blog Post #9

Submitted by: Carol Obando-Derstine, Jade Sessions, Christine Ortega, and Andy Chung

Question 1. What are the technological, social, economic, and political trends that will impact (help or hurt) your ventures?

(Help)

  • Alternative Energy Portfolio Standards Act of 2004, which requires utility companies in PA to purchase a certain amount of alternative energy that is not fossil fuel-based
  • Net metering that compensates customers who sell power back to the grid as long as it is no more than 3 MW
  • Improvements to solar panel technology
  • The public’s interest in solar energy and increased adoption of solar energy has also helped drive prices down
  • Solar Investment Tax Credit, a federal tax credit
  • Solar Renewable Energy Certificates (RECs), a state program providing solar credits that could be sold on the SREC Market
  • Robust product standards for solar panels
  • “Pennsylvania’s Solar Future” Plan, which is planning to have Pennsylvania source 10% of their electricity from solar energy by 2030
  • Companies creating sustainability plans to appeal to their customers
  • Potentially adopting a carbon price/tax/offset

(Hurt)

  • Step down of the Investment Tax Credit in 2023 
  • Tariffs on solar panels
  • Development of bifacial solar panels
  • A more significant percentage of federal subsidies go towards fossil fuels compared to renewable energy (solar)
  • Development of more thermally-efficient solar cell
  • A significant energy breakthrough from another technology or technologies that would supplant solar if it was found to be mass-produced in an abundant, clean, and cost-efficient manner. It could be nuclear fusion or some other discovery.

Question 2. What is the Total Available Market and Total Addressable Market for your product or service?

Total Available Market:

  • Commercial buildings
  • Commercial warehouses
  • Industrial buildings
  • Solar farms

Total Addressable Market:

  • Residential homes that have the structural integrity to withstand the PCM on their rooftop solar panels
  • Commercial buildings
  • Commercial warehouses
  • Industrial buildings
  • Small solar farms
  • Large solar farms
  • Government-owned solar farms
  • Government-owned buildings
  • Community solar

Question 3: Do an initial draft of your business model canvas – on each block of the BMC, have a visual and 1-3 bullet points. Remember, these are only drafts – you will continually refine your business models!

Customer Segments:

Segmented customers including:

  • Companies that own buildings or warehouses
  • Commercial solar farms

Value Proposition/Offer:

  • Thermosolar helps commercial and industrial companies who own solar panels save money and energy by improving solar panel efficiency by 5%.
    • As just one example: based on a 3 MW solar farm, a 5% improvement in the efficiency of their panels from our product could mean their electric utility would pay them $25,000 more a year for supplying power to the grid.

Distribution Channels:

  • Partner channel by reaching customers through solar panel distributors.

Customer Relationships:

  • Personal assistance if there is major trouble with the PCM box, Otherwise, I would think self-service.

Revenue Streams:

  • Asset sales through payment for boxes with PCM.

Key Resources:

  • Calcium Chloride Hexahydrate
  • PCM box (aluminum)

Key Activities:

  • Creating usable Calcium Chloride Hexahydrate
  • Providing the PCM box

Partner Network/Key Partners:

  • Solar panel distributor
  • Aluminum provider

Cost Structure:

  • Materials
  • Labor
  • Risk management

Collaborative Plan

Prompt 1: Summarize and report on the results of the SKS exercise. 

Two things to start doing as a team

  • Sharing our feelings and what we’re grateful for.
  • Communicating more frequently with our resources at Lehigh’s Energy Research Center.

Two things you want to keep doing as a team

  • Exchange information regularly.
  • Providing time and space for Dr. Romero to keep giving direction.

Two things you want to stop doing as a team

  • Stop driving individually and start carpooling when possible.
  • Stop working individually and start sharing updates and action items.

 

Summary: As a team, we can better communicate with each other more often about team updates and meetings with students and faculty.

Prompt 2: Develop a detailed collaboration plan for your team clearly articulating your goals (small goals, big goals) roles, procedures, and relationships. *See Collaborative Plan Document in Folder

Team Name: _______Thermosolar______________________________   Date: ____3/28/2022_____________
Goals ●       Personal goals (small G):

Jade – Develop knowledge in energy generation and storage and be introduced to energy research, technology, and software.

Andy – Gain hands-on experience with energy research and gain knowledge in energy generation and technologies.

Christie –

Carol – Deepen my understanding of thermal energy storage with phase change materials and learn fluid simulation software for heat transfer. Use all the learnings in the fellowship class and lab to benefit my career in the energy sector.

●       Project GOAL (big G): With a clear understanding of who our customers are, design a cost-effective product that increases the efficiency of solar panels.

●       Our project goal is scaled to our resources and constraints, including skills, time, finances, expertise, and access to resources.

●       The metrics of success: prototype of PCM container on a small solar panel; energy output measurements demonstrating improved panel efficiency; cost/savings model; scaling up a prototype to place PCM container on typical sized solar panels.

Roles ●       Christie and Christian – making PCM in the lab with Lida, a mechanical engineering graduate student.

●       Carol and Logan – designing the PCM container prototype with help from Abhinay, a mechanical engineering graduate student.

●       Jade and Andy – data acquisition with help from Bob, ERC staff member, and Julio, a mechanical engineering graduate student.

●       We have a work plan with corresponding timelines through the end of the semester that outlines deliverables needed in time for our final presentation.

Procedures ●       Decision Making – refer to literature, ERC Ph.D. students, Dr. Romero, or ERC staff for guidance; majority rules; or deference to the most experienced team member.

●       Effective Meetings – Making plans for the upcoming week to continue making progress; keeping each other informed between meetings so that team members can join in on subgroup meetings/sessions.

●       Meeting Roles: facilitator: Dr. Romero; at least one member writes down notes from the meetings on a group doc; we all keep track of time.

●       Communication – big group meeting 1x week; text through GroupMe app; notes and all files retained in shared CSIF Google Drive; remote meetings held on Zoom; responsiveness: usually answer within 24 hours.

Relationships ●       Team Diversity – Our team is comprised of individuals studying different majors with varying years and experience at Lehigh. We have a student studying energy systems engineering who has work experience in the energy sector, most recently as a project manager. We have students studying environmental engineering, mechanical engineering, material sciences engineering, renewable energy, and sustainable energy systems. We all have different thinking styles, group preferences, and personalities. Although we all share an interest in sustainability, additional interests in traveling, fitness, sports, cooking, hobbies, and extracurriculars at times are unique to a specific individual. Some team members are from different cultural backgrounds and can speak several languages. Others participate in several extracurricular activities outside of school, learning to balance education, passions, and hobbies while in college or working a full-time job.

●       We all carefully listen to what each other has to say. Of course, some of us are more vocal than others, but everyone gives each other time to speak without interrupting.

●       ThermoSolar captures what we are going to do because we are increasing the overall efficiency of solar panels by decreasing their temperature using a PCM. ThermoSolar also captures who we are because we all have a strong interest in renewable energy and are all passionate about being able to work on a project with solar panels.

Midterm presentations

By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung

 

Identify FIVE specific things in your slides that you could have done differently.

  1. What decreases the efficiency of solar panels and thereby impacts the supply of solar energy? We could have quickly mentioned several factors that lead to losses using a graphical representation. We could have then noted how we arrived at focusing on one aspect of losses—temperature. This could have provided more context on the “why” of the project. Along those lines, we should have displayed the graph on how specific temperature affects PV power output. We had one that Dr. Romero shared with us.
  2. We could have inserted slides to point to existing studies on PCM, especially paired with PV, that could have justified our project. An example is an image below from an article that Dr. Romero shared with the team.
  3. The timeline for the project slide could have been more clearly depicted that demonstrated clear goals for the future.
  4. More emphasis should have been placed on sustainability and recyclability as part of the pitch of slides that get at the project being a “simple, effective and low cost” approach.
  5. As part of the pitch, we should have included a business model (total cost of the product, potential customers, and how to communicate the product to customers).

Identify FIVE specific ways in which you could have delivered your presentation better.

  1. We could have had fewer hand gestures and spoken louder.
  2. We could have made smoother transitions between speakers. Each new speaker might have acknowledged the previous speaker to make the transition more seamless.
  3. We could have all used stronger action verbs and fewer words such as “I think,” “probably,” and “hopefully.”
  1. It is essential to focus more on our differentiation and how it builds upon existing research but makes improvements. We could have made that connection for the audience more apparent.
  2. We should have been more succinct during the Q&A.

 

Identify FIVE specific ways you could have built your credibility further.

  1. We could have been better prepared for the costs of PV systems.
  2. Reference more peer-reviewed research that we used to come to our conclusion. We need to elaborate on what has been done already.
  3. End of life and recyclability of PCM.
  4. A better understanding of our market, payback periods, and opportunities to scale up.
  5. We could have thanked our supporters more throughout the presentation and used that to illustrate they believe in the project’s goals.

 

Identify FIVE specific questions that you could have answered better. What was the question, how did you respond, how should you have responded?

We could have all provided more concise answers and allowed only one person to answer the question. We could also have had additional slides to support the answers.

Q: Will the weight of the salt be a worry for the design of this product? 

Response: Roofs will be able to sustain the weight of salt.

Improved response: Our targeted customers will be companies with solar farms, not residents with rooftop solar panels. The ground should be able to sustain the weight of the salt.

Q: By the end of the semester will you be able to roll in a solar panel and show us the increase in efficiency?

Response: Possibly, yes with our smaller panel.

Improved response: Yes. That is one of our goals for this semester and we will accomplish this by conducting a small-scale test with our 1ft-by-1ft solar panel.

Q: Is the actual solution here the box that you are trying to create or the PCM that attaches to the panel?

Response: I think what we are trying to do is the combo, getting it just right. Yes, it has been tried and different PCMs have been tried and tested along with other materials. We are just trying to get it right about what material to use. We have talked about aluminum, but we are not sure if it will be too corrosive, and we have also talked about plexiglass.

Improved response: The solution is the PCM because this is causing the panel’s temperature to decrease. The box is where the PCM can be held for it to work and we are currently working on figuring out the ideal composition of the box. It is the combo of the PCM and design of the box that works to decrease the temperature.

Q: What are those companies (Safari Energy and Stonehouse) contributing to the project?

Response: Yeah so, we were fortunate to have supporters out in the public, outside of Lehigh. Safari Energy contributed large solar panels –3 by 5 ft, which is a little too large for our prototype. We purchased a much smaller version 1 by 1 ft and we are going to test out the PCM on that first. But we are fortunate that Safari energy has donated panels and they have also offered to donate some racking devices. We are also fortunate… we have mentioned Stonehouse group and you see that up there, they are very generous and have offered to have us put our design on top of the flatiron building where they have other solar panel experiments. We are very fortunate and grateful for that too.

Improved response: Safari Energy has donated 3 by 5ft panels (show slide) that we will be using for large-scale testing and will be providing us with racking devices for future experiments. Stonehouse has provided us with the top of their Flatiron building to test larger solar panels where additional solar panel experiments are being conducted. We are fortunate to have supporters outside of Lehigh who believe in the objectives of the project.

Q: What happens to all the salt after the end of the life of the solar panels? How does your product go back to the cradle?

Response: I guess we could use the salt as potentially… We don’t really have the answer for this but hopefully, we find a way to use the PCM for another solar panel. That is the idea, but we don’t have any research on that.

Improved response: Calcium chloride hexahydrate can undergo an evaporation process where the calcium chloride will revert to its solid state. At this stage, the material can once again be used to melt snow on roads.

 

Mid-Semester Presentation Prep

Question 1: Develop a storyline for your mid-semester presentations. 

The storyline for the presentation is that the supply of renewable energy, especially solar energy, is too low to diminish the adverse effects of climate change. These negative consequences affect us all because of deleterious health, wellbeing, and economic outcomes. For those who own solar panels in areas such as the Lehigh Valley and the other regions of the country that are seeing continued rising temperatures, their solar energy output diminishes during days over 77 degrees Fahrenheit, which are becoming more numerous. The decreased efficiency of their systems results from basic principles of thermodynamics that found increased heat of electronic equipment reduces their power output.

A simple, effective, and low-cost engineering solution to increase the amount of solar energy during days over 77 degrees Fahrenheit is to adhere calcium chloride hexahydrate as a phase change material (PCM) to the back of a solar panel. The PCM will thermally manage the temperature to an ideal and consistent temperature, thereby stemming losses of the efficiency of the solar panel.

Therefore, the mid-semester presentation slides should follow the following sequence as outlined in the rubric the judges use to evaluate our presentation:

  • Clarify the problem from the big picture or the macro view.
    • We can use the pie chart from the U.S. Energy Information Administration on the breakdown of energy consumed from renewable and non-renewable sources.
    • We can explain how this is tied to our Campus Sustainable Impact Fellowship goals.
  • Explain the problem from a micro perspective and how it explicitly impacts the Lehigh University community.
    • We can focus on making the matter relatable and how the impact of a warming planet affects all of us, but then hone in on why it matters precisely here at Lehigh University.
      • We will elaborate on Lehigh’s sustainability goals and how we help advance their goal on climate change and reaching 100% renewable energy consumption by 2024.
        • We will describe Lehigh’s current plans for installing solar and how our project can benefit the university by increasing energy output, which has associated economic benefits.
      • Explain our approach and how it works. This is essentially our value proposition and our underlying magic.
        • We will have pictures and mockups of how this is intended to look.
      • Describe the more extensive context/system where our project exists. We will illustrate how the various constituent sub-systems work together and how the system interacts with external systems.
        • We will elaborate on stakeholders and how we interact with them.
        • We will also thank our donors and collaborators.
      • Describe the work we have done so far based on the results of literature reviews, prototyping, and experimentation.
        • We will include design thinking principles including the learnings thus far, such as:
          • PCM:
            • Cost improvements by using commercial grade. It is sufficient, and we do not need it to be lab grade to work, making it more economically feasible.
          • Thermal testing:
            • Describe our experiments on the appropriate placement of thermal couples and other equipment.
          • Design of the PCM container and preliminary power output calculations:
            • Elaborate on preliminary results using NREL’s PV Watts calculator and System Advisory Model (SAM). Also mention preliminary results from Ansys Fluent, a fluid simulation software.
          • Meetings and consultations with key experts in the field.
  • Identify the research and design challenges and detailed plans to address them.
    • We will note the remaining questions such as:
      • The ideal thickness of the box housing the PCM, whether there should be PCM tubes, and how to attach fins on the back to cool the PCM.
    • Testing scope and schedule. We believe we will engage in Phase One of testing this spring in an Energy Research Center lab but, through a partnership with the Stonehouse Group, we will be allowed to test the prototype at the Flat-Iron Building near campus as Phase Two. Phase Three is adhering them onto the panels at Goodman Campus.
      • We will mention our thoughts on scalability.
    • Cost considerations such as:
      • A viable business model, including going to market,  which we are still pondering.
  • Next steps with associated timelines.
  • References slide with links to additional information we will use during the Q&A portion of the presentation.

Question 2: What supporting evidence will you provide for each point? 

We have supporting data for each point we make in the presentation. They include:

  • Regarding the macro view, we will include data from the U.S. Energy Information Administration depicting the percentage of energy consumed by non-renewable versus renewable sources.
  • For the micro view, we will reference Lehigh University’s Sustainability Plan 2020-2030; Pennsylvania’s Department of Environmental Protection to demonstrate the impact of climate change on individuals; and data on cooling days for Bethlehem that illustrate a trend in rising temperature.
  • Our project
    • We will mention key articles used for our literature review.
    • We will also include data collected by the team and others at the Energy Research Center, including images of the PCM and latent heat of fusion through charts, figures, and time-lapse pictures.
    • We will describe findings from interviews/meetings with key stakeholders.
    • We will add calculations on photovoltaics’ annual solar energy output in Bethlehem, PA, and our hypothesis for energy output from adhering PCM.
  • Stakeholders
    • Logos of donors and critical offices supporting our project.

Question 3: How will you boost your credibility every step of the way?

David S. Rose’s TED Talk, shown in our last class, elaborated on ten main ways to demonstrate credibility during a pitch. His suggestions below include specific actions we will take:

  1.     Integrity by crediting past researchers who influenced our project, thanking our supporters, making eye contact, making good gestures, and staying upbeat.
  2.     Passion by describing our interest in the project and the macro and micro views of the problem it is intended to help.
  3.     Experience by showing all the research we have done thus far.
  4.     Skill by how we have marketed the project to stakeholders and built up our technical abilities.
  5.     Leadership through connecting with stakeholders, donors, and other external parties who have provided feedback on the project.
  6.     Knowledge of how solar energy from photovoltaics (PV) works, laws of thermodynamics, and ways to improve the efficiency of PVs.
  7.     Commitment by each team member to being prepared for the presentation and ready to answer questions.
  8.     Vision by connecting our project to sustainability goals at Lehigh and beyond.
  9.     Realism through being transparent on the challenges and research questions that remain.
  10.    Coachability by discussing our support from Dr. Romero, grad students at the Energy Research Center, and other stakeholders.

Design Thinking and Micro Vs. Macro Views

(Image courtesy of UN)

Q1: What is a statement that summarizes the “macro” version of your problem? What is a statement that summarizes the “micro” version of your problem? In both cases think of an “elevator pitch” version of your problem statements.

By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung

 A “macro” version of our problem is how it is experienced from a big picture perspective. Our project pertains to solar energy technology. Even though humans have been using solar energy for thousands of years and eventually learned to make electricity from it, the U.S. Energy Information Administration notes 12% of electricity consumed in the U.S. comes from renewable sources. Of that figure, only 11% comes specifically from solar energy. Approximately 79% of electricity consumed comes from fossil fuel sources that are warming our planet at alarming rates. Shifting to higher levels of renewable energy is tied to the United Nation’s goal to limit global warming to 1.5 C to tackle climate change and minimize its impact by 2030.

A plausible elevator pitch is:

We need electricity to come from higher levels of renewable energy than the current 12% if we are to stave off the deleterious effects of climate change. We can maximize our most abundant energy resource –the sun–by making solar panels more efficient. A simple, effective, and low-cost solution is to apply a phase change material to the back of panels to ensure they remain at ideal temperatures. This engineering solution can help lessen our dependency on fossil fuels and slow further climate change impacts.

(References: U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy; U.S. Energy Information Administration; and UN Climate Action Goal 13.)

In contrast to a macro view, a micro version of the problem is how it impacts the lives of primary stakeholders and the secondary impacts it has. The problem is our oversized reliance on fossil fuels that continue to warm our planet. The U.S. Global Change Research Program’s Fourth National Climate Assessment lists many implications for Americans. The Pennsylvania Department of Environmental Protection (DEP) lists the prevalent impacts of climate change specific to PA: more flooding, heat and respiratory deaths, disease and pests, and disruptions to agricultural systems. These impacts have a deleterious effect on public health, agriculture, and increased strains on infrastructure and emergency services. Negative results were also seen in tourism and recreation. One example of health impacts is that Pennsylvania has the highest rates of Lyme disease in the nation, which tripled in ten years to nearly 12,000 in 2017, leading to facial paralysis, arthritis, and compromising an individual’s ability to work and contribute to the economy. On the economic toll to all Pennsylvanians, the Pennsylvania Emergency Management Agency (PEMA) estimates that in 2018 severe weather caused approximately $125 million in damages to public infrastructure, with the public absorbing over half of it on the local, county, or state level not covered by federal aid. The impact on people’s lives and wellbeing is stark from not enough consumption of energy coming from renewable energy.

An elevator speech for the micro considerations is:

There are direct impacts on people’s health, wellbeing, and economic outcomes tied to confronting climate change. Climate change is indeed the existential threat of our times, and we must tackle it from many different angles. One way is to increase the efficiency of solar panels by lowering their temperature because the laws of thermodynamics tell us that increased heat of any electronic equipment decreases their power output.

 (References: National Climate Assessment, Fourth National Climate Assessment, Volume II; PA DEP’s Climate Change in PA; CDC, Lyme Disease; and Energy Sage, How Hot Weather Affects Solar Panel.)

 

Q2: Based on your life experience, skills and interests, what would a design process that is both uniquely yours and effective look like?

By: Carol Obando-Derstine

In class, we learned about Stanford D School’s Design Thinking Process Guide that suggests the following iterative, not necessarily linear, processes to this work: Empathize, Define, Ideate, Prototype, and Test. Based on my life experiences, skills, and interests, I would spend considerable time on the empathize, define, and ideate stages to ensure a thorough understanding of the matter.

My initial higher education experience in the aughts included a master’s from Penn State University in Community Psychology and Social Change. My career path as a child therapist, executive director of two nonprofits, and in public relations for a federal senator and a public utility honed my skills in listening to people. I decided on this career path because I was interested in improving communities, so I was trained to listen to concerns and strategize on coalition building. These are all essential skills for design thinking.

Fast forward twenty years and I am back in school but now studying energy systems engineering because of an interest in sustainability and renewable energy. The core of my personality and all my work and volunteer experiences keep me focused on helping others. Putting people at the center of solutions is crucial and makes an effective design process. It is precisely what I am doing currently as a volunteer for the Lehigh Valley Civilian Climate Corps. In Bill Aulet’s book, Disciplined Entrepreneurship, he notes this work is about “seeing the world through the eyes of the customer vs. seeing the world through the perspective of the company.” I cannot agree more.

The other crucial aspect to keep in mind is solutions are not final. If a person stays curious, they will continue to innovate and make improvements along the way. Again, it is about being impact-focused and realizing design thinking is an iterative process every step of the way.

Q3: You have begun to talk to stakeholders for your project, and will continue to do so going forward. For these conversations, list 10 hypotheses for your project that you will need to validate, and 10 assumptions your project is making, and the basis for those assumptions.

By: Carol Obando-Derstine, Jade Sessions, Christie Ortega, and Andy Chung

Hypotheses

  1. Commercial grade Calcium Chloride Hexahydrate (CaCl2* 6H2O), as a phase change material (PCM), has the necessary latent heat of fusion to maintain solar panels at a constant temperature.
  2. Placing a PCM behind a solar panel will increase the energy efficiency of the panel and serve as an energy storage mechanism.
  3. Putting a heat sink behind the PCM will further increase the efficiency of the solar panel.
  4. Solar panels combined with PCM will have a lower chance of degradation at different temperatures and seasons.
  5. Solar panels with PCM will be more efficient than panels not integrating PCM under similar climate conditions.
  6. Solar panels with PCM will have a higher life expectancy than those without PCM.
  7. Commercial grade CaCl2* 6H2O will have a constant heat of fusion throughout the life expectancy of the solar panels.
  8. The box containing the PCM will structurally withstand any weather conditions.
  9. Solar panels with PCM will be affordable to customers, and there is an economic value to the addition of the PCM.
  10. The materials used to create the PCM will be ethically sourced and able to be recycled.

Assumptions

  1. Commercial grade CaCl2* 6H2O has a fairly constant heat of fusion on the basis that it is impure.
  2. Commercial grade CaCl2* 6H2O will not produce any gas because it has a high heat of vaporization.
  3. The experimental and control solar panels will be exposed to the same heat lamp simultaneously.
  4. Solar panels’ efficiency and power output are negatively correlated with temperature increases. The graph below, from a previous study, demonstrated this effect. As the temperature increased from 28 degrees celsius to 80 degrees celsius, there was a significant decrease in power in crystalline silicon solar cells.

Figure 1. Graph of the effect of temperature on power drop of a solar panel.

  1. PCM can be used to extract heat from solar panels. A study in Indonesia demonstrated that a solar panel combined with a PCM decreased the panel’s temperature by 10 degrees celsius (1).
  2. PCM can increase the efficiency of the solar panel. A study in Malaysia demonstrated that a PV-PCM panel increased from 8.3% to 10.1% (1).
  3. The use of PCM and fined heat sinks will contribute to the thermal management of the solar panel. A study conducted in New Zealand on photovoltaic cells using PCM-infused graphite and aluminum fins demonstrated that a constant temperature could be maintained over time (2).
  4. Approximately 10 thermocouples (T/C) will be necessary for temperature detection
  5. Using two resistance temperature detectors (RTDs), although more precise than T/Cs, will be sufficient to keep costs down.
  6. We will need insulation around the T/Cs and RTDs.

References:

  1. Sourav Khanna, K.S. Reddy, and Tapas K. Mallick. 2018. Optimization of finned solar photovoltaic phase change material (finned pv-pcm) system.
  2. Peter Atkin and Mohammed M. Farid. 2015. Improving the efficiency of photovoltaic cells using PCM infused graphite and alumnium fins.

Lehigh University’s Sustainability Strategic Plan & Identifying Stakeholders For Our Project

By: Carol Obando-Derstine, Christie Ortega, Jade Sessions, and Andy Chung

Question 1: Review the six focus areas in the Sustainability Strategic Plan 2030. Identify and describe in detail how your project aligns with one or more of the focus areas. Be sure to think outside of the box. Each project aligns with more than one focus area, although it might not be immediately obvious.

The six focus areas in Lehigh University’s Sustainability Strategic Plan 2020-2030 are Climate Action, Educational Experience, Culture & Engagement, Health & Wellness, Campus Operations, and Focused Leadership. Our project most closely aligns with the following focus areas:

 Climate Action

In the renewable energy category, Goal 11 aims to transition 100% of Lehigh’s electricity consumption to renewable energy in 2023 through on-campus and off-site projects. Goal 12, similarly, is designed to find renewable energy opportunities to offset natural gas usage. Since we intend to adhere phase change materials (PCM) to Lehigh’s existing photovoltaic panels (PV), the efficiency of these panels is expected to increase. Our impact will be increased solar energy generation to offset natural gas usage. The facilities being powered by solar panels are on the upper campus. By demonstrating that the energy efficiency of the solar panels can increase, more active buildings on campus such as first-year dorm buildings including Dravo, Drinker, and Taylor House could implement solar panels.

Educational Experiences

Our project is part of the Campus Sustainable Impact Fellowship program. Thus, it falls under Goal 6, which involves launching the program and merging it with Lehigh’s goals regarding sustainability while also promoting active learning and research. Our project clearly uses our “campus as a living lab,” so Goal 7 is applicable. We utilize the university’s infrastructure and operations to research PCM and its impact on the solar energy currently generated on campus. We are working at the Energy Research Center (ERC) with the director, Dr. Romero, and collaborating with graduate students to learn more about the challenges with PCM and how to use it to achieve the sustainability goals laid out in the strategic plan. We have learned that one major challenge will be the validity of the commercial-grade PCM.

Culture & Engagement

Projects like ours and the rest of those in the CSIF program will help attract, recruit, and admit other talented and diverse students with a sustainability mindset. Our project is buttressing the skill sets needed to excel after graduation. Although it might not be readily apparent and not a goal we are directly working towards, our project also meets Goal 6 by equipping us with socio-cultural experiences for a job market and world increasingly more concerned with sustainability.

Campus Operations

Our project also aligns with Campus Operations, Goal 30, which is to develop standards on operating buildings and facilities in a sustainable and energy-efficient manner. Once our project increases the efficiency of the existing panels, it could lead the university to assess whether there are opportunities to use phase change materials in other novel ways.

Focused Leadership

Goals 6 and 7 pertain to helping the university achieve recognition for its sustainability focus. In the aggregate, with all the other projects as part of the CSIF program, our project does help demonstrate the university’s commitment to sustainability.

 

Question 2: Identify the key Lehigh University-based and external stakeholders for your project.

We have identified the following stakeholders for our project. Internally, we believe they are: Lehigh University’s Energy Research Center, Office of Sustainability, and Facilities. Externally, we believe the City of Bethlehem would be interested in our plan and design.

For each stakeholder:

Describe what their interest in your project might be.

  • A greater understanding of ways to increase solar panel energy output (Energy Research Center)
  • Ways to increase renewable energy usage at Lehigh (Office of Sustainability/Facilities)
  • Saving energy expenses (Facilities)
  • Lowering the payback period of solar panels as the efficiency of panels increases (Facilities)
  • Understanding our project and finding ways to incorporate it into the City’s Climate Action Plan demonstrating the sustainability efforts occurring within the City’s footprint (City of Bethlehem)

What resources might they provide?

  • Funding (Internal resources)
  • Data and statistics of student interest in solar panels (Office of Sustainability)
  • Expertise/Recommendations (Energy Research Center)
  • Software programs and materials needed (Energy Research Center)
  • A place to conduct experiments (Energy Research Center)
  • Marketing opportunities (City of Bethlehem)
  • Connection to additional external resources (City of Bethlehem)

How does your work further their goals?

  • Assists Lehigh’s goal to offset 100% of the university’s electricity consumption with renewable energy in 2023 (Office of Sustainability)
  • Reduces Lehigh’s environmental footprint (Office of Sustainability)
  • Increases research on energy and renewable energy (Energy Research Center)
  • Energy costs saved would be invested into Lehigh University’s mission (All)
  • Reduces the City’s environmental footprint through the City’s most prominent property owner (City of Bethlehem)

How might you engage with them?

  • Email (All)
  • In-person meeting with them (All)
  • Virtual meeting (All)
  • Attend a Bethlehem Environmental Advisory Council meeting (City of Bethlehem)

Monitoring and Evaluation by Carol Obando-Derstine, Christine Ortega, Jade Sessions, and Andy Chung

QUESTION 1: List the top 20 questions your team needs to answer to advance the venture forward. Categorize the questions if necessary.

Using Helen S. Cooke and Karen Tate’s book  Project Management as a guide,  specifically their discussion on product life-cycle stages, these are 20 questions that our group needs to answer to advance our venture forward:

Stage 1: Concept or Definition Stage

Initial Considerations

  1. How do we incorporate sustainability as a core tenet of the project?
  2. Do we have baseline data?
  3. What are the short-term steps needed?

Resources and Materials

  1. Who and what are all the resources available to us?
  2. What training is needed to achieve the project goals?
  3. When can all the new group members receive adequate training, and who will facilitate it?
  4. When do we need to order materials, and who do we contact?

Stage 2: Design

Design Plan

  1. What are the next steps if the material we chose as a PCM isn’t optimal?
  2. What is a thermocouple?
  3. What is our goal for the thermocouple experiment?
  4. How do we adhere a PCM to a photovoltaic panel?
  5. What is the best way to design the model and on which software?
  6. How long will it take for the product to be developed and ready for use?

Finances/Costs

  1. How much more efficient will these photovoltaic panels with PCM be compared to standard panels?
  2. How much electricity will the photovoltaic panels with PCM generate?
  3. How much money will the PCM-PV panels save the university in electricity costs?
  4. Will the efficiency of the panels outweigh the cost of implementing the PCM?
  5. What is the overall cost for all of the materials and processes needed to produce our project?
  6. Are there any grants available to offset project costs?
  7. What are the next steps after creating a successful project?

We will have additional inquiries for the other stages when further along in our project.  Later, we will focus on additional questions associated with:  Stage 3: Develop, construct and install; Stage 4 a:  Start-up, initial production; Stage 4b: Production, operations, and maintenance; and Stage 5: Retire.

QUESTION 2: Develop and Visualize the Theory of Change (Logic Model) for your venture.

Program:   CSIF Phase Change Materials             Logic Model

Inputs Outputs

Outcomes — Impact

Activities Participation
Short
Medium
Long
Funding for materials, experiments, and any other relevant activities

PCM material (CaCl2 6H2O)

Existing photovoltaic panels

Software needed, e.g., National Renewable Energy Lab’s System Advisory Model (SAM), Ansys Fluent (fluid simulation software), SolidWorks (computer aided design software)

People willing to share knowledge:  Dr. Romero, Julio, Bob, and Lida

Determine the number of photovoltaic panels that will have PCM

Analyze the optimal composition of PCM

Measure the (%) efficiency of the PCM photovoltaic panels

Engineer the most ideal design to adhere the PCM to the PV panels

Measure the amount of electricity generated from the panels per day, month, and year

Perform cost/benefit analysis of PV panels with PCM

Energy Research Center

Lehigh’s Director of Energy Research Center and other department contacts

Office of Sustainability

Increased efficiency/electricity generated of photovoltaic panels

Assist Lehigh’s goal to offset 100% of the university’s electricity consumption with renewable energy in 2023

Assist Lehigh in achieving its sustainability goals around energy and climate action, which are modeled after the United Nation’s Sustainable Development Goal: Sustainable and Modern Energy for All

Lehigh saves money on electric costs

Lehigh’s carbon footprint/greenhouse gas emissions decreases

Less power used from non-renewable energy sources 

Reduces Lehigh’s environmental footprint

Energy costs saved would be invested into students

Spur electrification throughout the campus and transition away from natural gas usage

Panels with PCM will be tested, manufactured, and used off-campus?

Lowering future costs of solar panels as the efficiency of panels increases

 

Assumptions External Factors
  • Resources are available through the Energy Research Center
  • Experiments can take place at the Energy Research Center
  • Funds are available for purchasing materials for the prototype
  • The finished prototype can be tested on the solar arrays on Goodman Campus
  • Software is available for use via LTS
  • Graduate students are available and willing to help facilitate experiments and training on some of the equipment to be used for the project
  • Temperature/climate outside
  • Funds available
  • Availability and willingness of key people to share their expertise

QUESTION 3: Develop an M&E (monitoring and evaluation) plan for your venture. (Optional) identify specific methods to measure the metrics.

  • These are our group’s assumptions:
    • Resources are available through the Energy Research Center.
    • Experiments can take place at the Energy Research Center.
    • Funds are available for purchasing materials for the prototype.
    • The finished prototype can be tested on the solar arrays on Goodman Campus.
    • Software is available for use via LTS.
    • Graduate students are available and willing to help facilitate experiments and train group members on equipment to be used for the project.
  • The following are short-term and long-term success metrics.
    • Short Term:
      • Learn all the software needed for the project.
      • Measure the efficiency of existing solar panels planned for Goodman Campus using the National Renewable Energy Lab’s System Advisory Model (SAM) software.
      • Decide which PCM is suitable, and the appropriate mixture needed.
      • Build a prototype including the PCM container using SolidWorks, a computer-aided 3D design software.
      • Verify and test the prototype on existing PV panels measuring heat reduction from PCM and whether there was an increase in electricity generated.
    • Long Term:
      • Measure the efficiency of the PCM photovoltaic panels over a more extended period of time.
      • Measure the amount of electricity generated from the panels per day, month, and year.
      • Evaluate costs/money saved as a result of the PCM-PV panels.

Sustainability-Focused Iteratively Designed Project Using Phase-Changing Materials (PCM)

By: Carol Obando-Derstine and the rest of the PCM Team

Our sustainability-focused iteratively designed project uses phase-changing materials (PCM) for energy storage paired with photovoltaic panels. The answers below are specific to our project.

For each of the four steps of the Natural Step Framework (awareness & vision, baseline analysis, creative solutions, decide on priorities), describe precisely how you will approach the step for your project. https://thenaturalstep.org/approach/

Having clear awareness, vision, and a concise problem statement will help our team stay focused throughout the project’s lifespan.   It will serve as a constant reminder of the basic tenet of the project, which is to have Lehigh University save energy and money. Their panels would be more efficient, thereby yielding higher solar power. Increased solar power would accelerate Lehigh’s goal to transition to 100% renewable power by 2024. Our team will use existing data collected from students by the Office of Institutional Research and Strategic Analytics (OIRSA) and the Office of Sustainability, especially on student views on renewable energy,  to gauge student interest in the topic. Moreover, there will be ample opportunities to collaborate with clubs on campus, such as the Lehigh REC, to raise awareness of the benefits and plans for PCM plus photovoltaic panels.

Our group will also conduct a baseline analysis/ assessment that will serve as a “gap analysis” designed to identify the improvement opportunities for current solar panel designs. We will work to set clear outcomes and a schedule for the three student groups within the team to measure progress. The teams will also analyze data obtained from the experiments and come together to draw conclusions and find areas of improvement.

We will focus on finding creative solutions or novel ways of adhering PCM to the panels. We will analyze the outcome of the experiments and determine whether Calcium Chloride Hexachloride can be used as a PCM for photovoltaic panels. If successful, we will design a space on the photovoltaic panels at the Goodman campus to install the PCM for further analysis. Our group will track the data gathered from the panels to determine if the PCM can be used for different applications, such as in buildings to reduce HVAC costs. Ultimately we will research other materials that have been used as PCM for photovoltaic panels and analyze what properties were necessary to increase their efficiency.

Before conducting experiments, we will create a set outline for the three experiments. We will track the progress of the investigations and analyze the results to determine what improvements to make. Lastly, we will debrief in the weekly meeting to keep the team looped in and for the larger group to provide alternative methods of approaching matters, including any concerns. Lastly, we will decide on the priorities and devise a plan to put our ideas into action.

Identify the three most important metrics of success for each of the three pillars of sustainability (environmental stewardship, social equity, and economic prosperity) for your project.

 The environmental stewardship pillar focuses on using natural resources wisely, ecological management, and pollution prevention. The three most critical environmental factors will be to:

  1. Measure the increased efficiency of photovoltaic panels by coupling them with PCMs.
  2. Quantify the amount of energy from non-renewable sources that will no longer be needed after engineering more efficient solar technology through the use of PCMs. Using the EPA’s Greenhouse Gas Equivalencies, our group will calculate the amount of avoided greenhouse gases.
  3. Determine how willing key decision-makers at Lehigh will be to adopt solar plus PCMs once they see higher efficiency rates.

Social equity typically pertains to improvements in the standard of living, education, community, and equal opportunity to resources. The three salient metrics will be to:

  1. Measure how installing these more efficient solar panels will influence Lehigh students’ views and behaviors. For example, will it reduce eco-anxiety? Will they become more interested in climate change and energy matters?
  2. Calculate the impact of this renewable energy project on the community. Determine our willingness to share insights with others that could spur the re-engineering of solar panels in other parts of the community, perhaps outside of campus.
  3. Evaluate this project’s ability to improve the students’ standard of living through the university’s energy cost savings. It might be worthwhile to offer suggestions on how the university could use those savings. For example, they could invest in students’ energy awareness and sustainability education.

Economic prosperity is often described in terms of profits and cost savings, economic growth, and even research and development. For our project, the most critical considerations in this area are to:

  1. Assess the cost savings for the university if they use more efficient solar energy that they generate through their solar panels versus having to shop for a supplier of electricity, which might not be sourced from renewable energy.
  2. Determine additional research and development opportunities for PCM to adhere to mechanical systems prone to overheating that increase building cooling needs.
  3. Research whether there is an economic growth opportunity with this project.

Review various strategies for moving towards a Circular Economy at:  https://www.ceguide.org/Strategies-and-examples. As a team, review these different strategies (except the ones under “Finance”) and identify five strategies that are relevant to your project. For each strategy, briefly explain how you might apply that strategy.

The following strategies are the ones our group found most relevant.

  1. Design— our plan to construct our project should be based on the following considerations:
    1. An integrated design process could serve as a framework to approach our project collaboratively.
    2. Systems thinking could assist us with viewing the interdependent characteristics of what we are doing and help identify root causes of reoccurring problems in our design. Moreover, it could help flag unintended consequences.
    3. Regenerative design is a way to revitalize the sources of energy we are using.
  1. Buy—pertains to the resources used for the project, which include:
    1. Solar power as a renewable resource.
    2. Using safer materials as the PCM versus other more toxic materials.
  2. Make—the actual construction of solar plus PCM can incorporate:
    1. Resource efficiency ensures that only the necessary materials were used to construct our design, so we remain good stewards of the environment.
    2. Additive manufacturing or 3D printing could be considered to make the compartment housing the PCM to the existing solar arrays.
  3. Sell—how the public could have access to our product includes these considerations:
    1. Leasing is a current business model for solar panels. It can certainly be the case for our re-engineered version.
  4. Disposal—to make our product truly part of a circular economy, we must consider end-of-life matters such as:
    1. A take-back program could ensure the panels with spent PCM could be collected and repurposed, reducing waste.
    2. Deconstruction and disassembly ensure that parts and components used in the design can be extracted for the value they retain.

 

Sustainability Mindset Development While At Lehigh University

By Carol Obando-Derstine

Why did you join the Campus Sustainable Impact Fellowship Program?

I joined the program to contribute to Lehigh University in a meaningful way because I was interested in exploring what Katharine Targett Gross described as sustainability, which resides at the intersection of environmental, social, and economic inquiry. For quite some time before applying to Lehigh University’s Energy Systems Engineering (ESE) Program, sustainability for me meant studying energy. This fellowship allows me to do just that with the lab I joined, but it also enables me to open up the aperture and broaden my view. Because I knew the program would focus on the 17 UN Sustainable Development Goals designed to transform our world, it was a way to think globally but act locally. I was also convinced I would discover like-minded, passionate people dedicated to making a difference.

How did you envision this course making you a better (add major) student and professional?

This course will make me a better professional and graduate student in the ESE program because it will train me to think about problems from many different angles and challenge me to become more innovative. Pairing that preparation with cutting-edge lab work focused on phase-changing materials as energy storage, I know this will provide the hands-on experience I sought at Lehigh University.

According to the Mattress Recycling Council, more than 50,000 mattresses a day are discarded in the U.S. Through recycling, more than 75% of the components from used mattresses can be remade into new products or uses, diverting valuable material from the waste stream, but in many states and localities, such recycling programs are either non-existent or difficult to find. What solution do you propose to address this problem? Please be comprehensive and extremely specific in laying out your vision.

To tackle the mattress recycling program, I would take a two-pronged approach.  I would focus on outreach on the local level to tap into my professional network.  However, I would still dedicate substantial energy to encouraging Pennsylvania to implement its own Bye Bye Mattress program similar to California, Connecticut, and Rhode Island.   It would be created through a recycling fee added to each new mattress and box spring sold in the state and operated by the Mattress Recycling Council, experts on this matter.  The initial step for the two approaches would be to employ the logic model as a framework, clearly articulated in Professor Mehta’s book:  Solving Problems That Matter (And Getting Paid For It).

Lehigh County’s Solid Waste Management (SWM) team, overseen by the Director of General Services, does not include mattress recycling at the county level or any of the individual 25 municipalities.  Since I have previously worked with the director, I would set up a time to discuss this.  The plan would be all of the options below in the following order of priority:

  1. Retailers take back the old mattress when a new one is delivered.
  2. Residents drop off the old mattresses directly at a site.
  3. Municipalities or the county picks up the discarded mattress from those unable to drop them off.

There are opportunities to find partnerships with recycling businesses that might make it more compelling for the local municipality or the state to act.  They might be willing to have the mattresses dropped off at their site directly.  Since I serve on the Board of Directors of the Greater Lehigh Valley Chamber of Commerce, I would also tap into this network to create a private-public partnership.

The initiative would undoubtedly require funding.  On the local level, it would need county and municipal council approval and, on the state level, it would need legislative backing.  I would work collaboratively with volunteers on a practical engagement and communication framework that solidifies the message, availing myself of resources compiled by the Mattress Recycling Council.

I would also hone in on coalition building. Groups like the Sierra Club, Lehigh Valley Sustainability Network, and countless others might assist.  Universities with sustainability-focused clubs and organizations would also be great resources.

All levels of government are motivated by what the public sees as priorities. I would coordinate a myriad of activities such as:

  • Encourage the public to set up appointments with elected officials, culminating in creating a Recycling Action Day in Harrisburg on November 15 (National Recycling Day).
  • Coordinate groups to attend council meetings and legislators’ town halls.
  • Organize a writing campaign through letters to the editors, op-ed articles, and social media posts.
    • Recruit thought leaders and influences who have large networks.
  • Engage the media. Since I was a spokesperson for a local company, I have had good relationships with reporters at WFMZ, WFMZ Spanish Edition, PBS 39, Morning Call, Express-Times, and WDIY. I would do the same at the state level.

The key to this grassroots campaign would be relentless pressure consistently applied.

Although the ultimate output would be a measurable increase in the number of mattresses recycled year over year, the impact would be a focus on recycling would carry over to other items not currently recycled.  It could create a sea change in the local area and across the state.