Vigo begins her article by quoting Canadian scholar Marshall McLuhan infamous words about how the medium is the message. In short, Vigo says, “how we see ourselves as a culture is a reflection of the technology which we use to represent ourselves”. In this way “medium” means the way messages are disseminated.
Vigo uses an example of the 1968 World Cup(Argentina vs England) to illustrate how much impact different mediums have on the way we think about things. In the 1986 World Cup, Maradona scored a goal, which was controversial because the goal was actually scored with his hand and the referee failed to catch it. This became known as the “hand of God”. Maradona knew this was the case but as Vigo states, “he understood the importance of how culture could supersede technology to create the truth”, and even though there were numerous photos of his hand touching the wall he was able to leverage “social theatre” as a medium and have his team mates hug him after the goal, inevitably causing the masses to want to see the ball as a header despite actual photos of the hand ball.
The hand of God came to be seen as a representation of not just a hand ball but a “response to the unjust British invasions of Argentina in the past. No technology could now undo what Maradona had crafted from essentially a lie.
At the end of the article Vigo talks about the systematic society we are moving towards and asks the question, “what if the flaws are what drive our culture and individual emotions?”, which I found the very thoughtful provoking and true.