Kawasaki and BMC

By Devin Yeatter

Kawasaki’s suggestion of making a mantra was well taken. I realized Project Plastikan hasn’t necessarily had a set way of explaining what we were all about other than each individual member’s near paragraph long explanation of the project. So having a simple mantra we can all preach would be very helpful.

We just had the opportunity to choose two people who would be assisting the project at Mountaintop this summer and beyond. In our process, we chose to “hire infected people” as Guy Kawasaki would say. The two students we chose seemed to display a genuine passion for the project, and to ensure the project works out, it will be important to continue to rely on infected people rather than those who aren’t

I enjoyed the idea of the 10/20/30 rule for presentations. I’ve always considered myself a bit of a minimalist presentation wise, so this idea takes it to another level. I hope as we continue in the project, and especially in regard to our final presentation, we are able to stick to this minimalist style Kawasaki advocates for.

We’ve done a good job of following a MAT without even consciously realizing that was what we had been doing. Now that we understand the idea of assigning tasks based on assumptions in pursuit of milestones, it should allow our project to remain on track.

Finally, the idea of simply getting going resonates with myself. Rather than sitting around planning what to do, it’s key to just get started. With our project being so young, we have so much to be doing at any given time that simply sitting around on our hands isn’t an option if we want to succeed.



Key Partners: UPD, Paradise Village Women’s Co-op, Vice Mayor’s Office, Lehigh University

Cost Structure: Developing and transporting machines, Powering machines, Rent for space being utilized

Revenue Streams: Selling the products produced by the machines

Channels: Local markets or to companies depending on the type of product produced

Key resources: human resources (women of co-op), machines

Key Activities: Collecting Plastic waste, operating machines, maintaining machines, selling products from machine process, designing molds for new products

Value Propositions: The products produced from the machines are significantly more valuable than the inputs, the value in the products also borrows from the fact that buying the products is reducing plastic waste and at the same time supporting impoverished women

Customer Relationship: Since the women in the co-op who will vend these products will be a part of the community, the venture will have a very close relationship with its customers. The customers can feel good that they are supporting the reduction of plastic waste and the empowerment of the women in the co-op.

Customer Segments: Customer segments include potential customers who wish to make a difference in the world by using their purchasing power to reduce the plastic waste in the philippines. Additionally, another segment is those who wish to support the innovation and creativity of the women in the co-op. Lastly, the customer base will remain in the local community of Malabon, Manila, but after future success may expand to other provinces of the Philippines and eventually to a more global market.

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