Students: Cate Adams, Emma Clopton, Isabelle Spirk, and Julie Wright 

FROM LAST WEEK:

What is the Total Available Market and Total Addressable Market for your product or service?

Our total available market are residents in urban settings that lack environmental and land agency, and as a byproduct, as lack food security.

The total addressable market the Southside Permaculture Park will reach are the Southside Bethlehem community members who are without environmental agency, land agency, and food security. 

THIS WEEK: 

1. Identify three different primary stakeholders on your project, and come up with a list of 10 distinct questions you would ask each of them. Remember the aspirational / emotional /functional categories of needs and desires and try to find a balance of questions that might give you information in each of those areas. 

Lehigh University 

1. How can we better serve the Southside Bethlehem community? 
2. How can we encourage more widespread campus sustainability and the integration of whole systems design throughout the urban area?
3. What risks are you concerned with or concerned with associating with while engaging with this project?
4. What are the goals and expectations you have for the park?
5. What is your role in the permaculture park project?
6. Why did Lehigh University first approve establishing the permaculture park?
7. How does the university imagine the park in ten years?
8. In what ways does the university see the park as beneficial?
9. How do you see the park meeting the needs of the university?
10. What are common goals the park shares with the university?

Southside Residents 

1. What types of purposes, if any, do you imagine a community garden could serve? 
2. What types of crops would you like to be seen grown that align with the cultures of the community? 
3. What are your goals and expectations for this project?
4. In 10 years, where do you envision this park being? How would you like it to best serve your community?
5. Who do you think would benefit the most from having an urban, regenerative green space?
6. How, if at all, has the park served you in the past? What changes to the park would you make?
7. What is one thing you want most out of a community park?
8. What does having green space in an urban setting mean to you?
9. What are the greatest sources of community engagement that you participate in?
10. What challenges do you see hindering community engagement with the park?

 Community Partnerships 

1. What is your role in this project?
2. What are important factors you envision would steer the success of this project?
3. Are you concerned about potential risks with this project?
4. Why do you think it is important to be engaged with the park?
5. How can we make our partnership mutually beneficial?
6. What does a successful partnership look like to you?
7. How can we make this partnership sustainable?
8. What does regenerative agriculture mean to you?
9. How did you discover the Southside Permaculture Park?
10. What would make you want to continue engagement with the park?

 

2. Identify all of the key customers for your product/service/creation/solution. List specific ways that you will ensure that your product will meet their aspirational, emotional, and functional needs and desires. 

The key customer for our project would be the Southside Bethlehem community. Currently, we are working to design a more interactive business model for the park, encouraging more involvement by really reaching out to the community. We have considered the demographics of the region and how what we grow can best support and nourish the array of cultures nestled throughout the city. By growing predominantly organic, self-regulating and high-yielding crops, we will be able to impact the community on a larger scale.

Another key customer of the Southside Permaculture Park is Lehigh University.  The park will meet Lehigh’s needs by pushing an environmental initiative and being an emblem of sustainability, both things Lehigh values as the university highlights sustainability in their strategic plan and their climate action strategy.  By practicing regenerative agriculture and implementing whole systems designs, the park works towards these goals.   

3. Articulate your value propositions for each of your customer segments (using the format presented in class).

For the Southside Bethlehem community who lack access to green space and fresh, nutritious food, the Southside Permaculture Park will grow organic, high-yield crops within its community garden space that will increase food security and environmental agency. 

For Lehigh University who seeks sustainability efforts as outlined in the university’s strategic plan, the Southside Permaculture Park utilizes a whole systems design while working towards zero-waste productivity that creates a sustainable park, and therefore, a sustainable university initiative.