Identify the 10 toughest questions from the 14-page list for your project, and answer them in advance of your presentations.

 

1. How well do your customers understand the larger problem you are trying to address? (e.g. growing rates of malnutrition and stunting)
   1. Healthcare Workers 
      1. These customers are highly aware of the challenges in healthcare delivery due to limited resources, low training completion rates, and the difficulty in retaining critical medical knowledge. They recognize the need for continuous, accessible education and easy-to-use tools that can help them improve their practice and patient care despite these challenges.
   2. Educational Institutions and Hospitals 
      1. These stakeholders are keenly aware of the gap in healthcare training in low-resource settings and the importance of educational technology to bridge this gap. They recognize the challenge of delivering high-quality, consistent medical education to staff in regions with limited access to formal educational resources.

 

1. What is your BHAG (Big Hairy Audacious Goal)?
   1. Three years from now, AISHA will have deployed their AI-driven educational platform in over 50 healthcare facilities across 10 additional countries, expanding beyond the original 20 Sub-Saharan African countries. This deployment will have supported more than 100,000 healthcare workers and students, including nurses, doctors, and medical students, in enhancing their knowledge retention and clinical skills through interactive lessons, quizzes, and targeted study recall tools.

 

1. What is your IP strategy?
   1. AISHA’s Intellectual Property (IP) strategy focuses on protecting the unique technological innovations (own ideal device), educational content (database), and proprietary systems developed within the project, while ensuring accessibility and scalability to maximize impact in healthcare education. 
      1. Copyright Protection
         1. Educational content 
         2. Software and algorithm 
      2. Trademark 
         1. AISHA 
         2. Platform name (AISHA Quizzes, AISHA lessons, AISHA Answers) 

 

1. What kind of brand recognition do you aspire to have?
   1. AISHA aspires to build strong, positive, and trusted brand recognition in the field of healthcare education, particularly in low-resource settings. Our brand should be synonymous with reliable, innovative, and accessible educational tools that are deeply integrated into the healthcare ecosystem across Sub-Saharan Africa and beyond.

 

1. What economic forces and trends are relevant to your venture?
   1. Rising Demand for healthcare workerforce development 
      1. Healthcare Workforce Shortages: Sub-Saharan Africa faces severe shortages of trained healthcare professionals. This shortage drives demand for scalable, cost-effective training solutions like AISHA, which can quickly and effectively upskill existing healthcare workers and train new ones.
      2. Government and Donor Priorities: Many governments and international donors are prioritizing health workforce development as part of larger healthcare infrastructure investments, creating opportunities for funding and partnership.
   2. Digital Transformation in Healthcare
      1. Increased Investment in Health Tech: Globally, there is a trend toward increased investment in health technology solutions, including AI and telemedicine. This trend aligns well with AISHA’s focus on AI-driven education and positions our solution as part of a broader movement toward digitization in healthcare.
      2. Growing Mobile and Internet Penetration: In many African countries, mobile and internet penetration is expanding rapidly, which allows AISHA to reach healthcare workers more effectively. As more regions gain connectivity, AISHA’s platform can more easily scale and operate.

 

1. What cultural and social forces and trends are relevant to your venture? 
   1. Community-Centered Approach to Healthcare
      1. Role of Community Health Workers (CHWs): In Sub-Saharan Africa, CHWs are vital in providing healthcare, especially in rural areas where formal healthcare systems are limited. Community-centered healthcare means CHWs are often trusted messengers within their communities. AISHA’s platform can empower CHWs by providing them with accessible, reliable information they can use to educate and treat their communities.
      2. Community Trust: Health information is often best received through trusted community members. AISHA can leverage this trust by offering tools that CHWs and other local healthcare workers can easily access, building community confidence in health education.
   2.  Focus on Women’s Health and Reproductive Health Awareness
      1. Growing Support for Women’s Health: With increasing awareness of the importance of maternal and reproductive health, there is a demand for accurate, accessible information in these areas. AISHA’s content can support healthcare workers in offering informed guidance on topics that may carry cultural sensitivity, such as family planning, maternal health, and reproductive rights.
      2. Gender Equity in Healthcare: Gender equity is increasingly emphasized, both in terms of providing equitable care and supporti

• Write 3 elevator speeches about your project. Identify three different stakeholder groups and craft a different speech for each one. Use the “12-floor” (1-1.5 minute) format.

 

1. ng women in the healthcare workforce. AISHA can support this by offering inclusive training that equips healthcare workers of all genders to address gender-specific health issues.

 

1. What political forces, trends, actions might significantly influence your venture?
   1.  Healthcare Policy and Government Initiatives
      1. Healthcare Investment and Reform: Many African governments are increasingly investing in healthcare infrastructure, prioritizing health reform to reduce disease burdens and improve healthcare outcomes. Policies that support healthcare workforce training and education align with AISHA’s mission, as government endorsements or funding could enable wider distribution and implementation of AISHA’s tools.
      2. Digital Health Policies: Governmental policies focused on digital health innovation, telemedicine, and mobile health can accelerate AISHA’s acceptance and integration. Policies that promote digital literacy, especially among healthcare workers, create a more receptive environment for AISHA’s digital, AI-based platform.
   2. Funding for Health Education and Foreign Aid
      1. International Health Funding: Many countries in Sub-Saharan Africa rely on international aid for healthcare programs. AISHA’s goals align with funding priorities from organizations like the World Health Organization, USAID, and the Global Fund, which invest in projects that strengthen health systems and workforce capacity. By aligning with these funding streams, AISHA could receive the financial support necessary for scaling its efforts.
      2. Government-Funded Training Programs: Governments are increasingly funding training programs for healthcare workers to address critical skill shortages. AISHA could benefit from partnerships with government training initiatives, as governments seek effective, scalable educational tools that can enhance workforce capacity at a low cost.

 

1. What kind of relationship do you need to deliver to acquire and retain your customers and boost sales / engagement in the long run?
   1.  Trust and Reliability with Institutional Partners
      1. Partnership Agreements: Build formal partnerships with healthcare facilities, universities, and government health agencies. These agreements should emphasize mutual objectives, clearly outline commitments, and demonstrate AISHA’s reliability as a trusted resource.
      2. Consistency and Transparency: Consistently deliver reliable, accurate, and relevant content, and communicate transparently with partners about AISHA’s mission and impact, which will foster trust and long-term collaboration.
   2. Engaging Community and Peer Support
      1. Community-Building Initiatives: Create a sense of community among users by offering forums, social media groups, and virtual meetups where they can share insights, discuss cases, or ask questions. Building a user community promotes loyalty as users feel part of a network with shared goals.
      2. Peer Mentorship Programs: Enable experienced users to mentor newcomers, building trust and a sense of collaboration while encouraging continuous engagement.
   3.  Responsive Feedback Loops and Content Evolution
      1. Regular Feedback Collection: Consistently seek input from users to improve AISHA’s offerings. Feedback through surveys, focus groups, and direct conversations ensures that AISHA evolves in response to user needs, fostering a sense of shared investment in the platform’s growth.
      2. Rapid Response to Feedback: Implement updates or improvements based on user feedback, which shows responsiveness and builds loyalty. Users will feel that their needs and insights are valued and reflected in the platform.

 

1. What kind of partnerships have you developed till date or plan to develop?
   1. Universities
      1. Current Partnerships: AISHA has established relationships with universities to integrate the platform into their curricula. By incorporating AISHA quizzes and lessons, universities use AISHA as a study and recall tool for healthcare students, providing valuable data on knowledge gaps and educational needs.
      2. Planned Partnerships: AISHA aims to partner with additional universities to expand its reach, particularly in low-resource settings where access to healthcare education materials is limited. These collaborations will enhance AISHA’s reputation and broaden its impact on healthcare training.
   2. Makeni Regional Hospital
      1. Current Partnership: As a major healthcare facility in Makeni, this hospital serves as a vital partner, helping AISHA pilot its devices in real-world clinical settings. Makeni Regional provides essential feedback on user experiences, which AISHA uses to refine and optimize its content for local healthcare needs.
      2. Planned Partnerships: AISHA seeks to collaborate with additional regional hospitals to further test and scale the platform, ensuring that AISHA is valuable and adaptable across various healthcare environments.
   3.  Future Partnerships with More Primary Health Units (PHUs), Universities, and Hospitals
      1. PHUs: Building partnerships with additional PHUs across regions will help AISHA reach more community-level health workers and enable the platform to support early intervention and preventative care.
      2. Universities and Hospitals: By expanding partnerships to include more educational institutions and hospitals, AISHA can reach a broader audience of healthcare students, professionals, and institutions across the Sub-Saharan African region. These partnerships will help AISHA grow, ensuring it addresses a wide range of healthcare needs and educational contexts.

 

1. How will you monetize the value proposition? What is your pricing strategy?
   1. Subscription Model for Healthcare Institutions and Universities
      1. Institutional Subscriptions: Hospitals, clinics, and universities that want to incorporate AISHA as a long-term educational tool will pay an annual subscription fee. This subscription will grant access to administrative tools, customized training programs, and insights into student or healthcare worker performance.
      2. Pricing Tiers: Pricing will be tiered based on the institution’s size and needs. Smaller clinics or institutions may be offered a lower rate, while larger organizations, such as universities and hospitals, can subscribe at higher tiers to access enhanced services and analytics.
   2. Grants and Sponsorships from NGOs and Health Organizations
      1. Partnership Sponsorships: AISHA will seek sponsorship from NGOs and international health organizations committed to healthcare education in low-resource areas. Sponsorships or grants could offset costs for users, sustain platform development, and increase reach without relying solely on end-user fees.
      2. Grant Funding: By demonstrating AISHA’s impact on healthcare outcomes and educational retention, the platform can secure grants from philanthropic organizations, international development funds, and governmental programs focused on healthcare improvement.

 

Write 3 elevator speeches about your project. Identify three different stakeholder groups and craft a different speech for each one. Use the “12-floor” (1-1.5 minute) format.

1. Hospital Superintendents
   1. “Imagine a tool that could empower every nurse in your hospital with up-to-date, evidence-based medical knowledge, accessible right at their fingertips. That’s AISHA. AISHA is an AI-driven platform that offers interactive lessons, quizzes, and instant answers to healthcare questions, tailored specifically to the challenges and needs in hospitals across Sierra Leone. By implementing AISHA, your staff can receive continuous, on-the-job training without the need to pull them away from their critical work. With our interactive resources, you’ll see improvements in healthcare knowledge retention, higher accuracy in patient care, and better support for your workforce overall. Think of AISHA as a way to elevate your hospital’s training capabilities while addressing resource gaps, creating a more confident and competent team. Together, we can bridge the knowledge gap in healthcare and provide better care to every patient.”
2. Nursing or Medical School Dean in Sierra Leone
   1. “Dean [Last Name], imagine if your students had a dedicated platform that gave them access to quality healthcare education and continuous assessment tools right from their phones. AISHA is an AI-powered platform designed to complement and enhance healthcare training, especially in low-resource settings like ours. With over 1,000 interactive lessons and quizzes, AISHA helps students grasp complex topics and retain knowledge more effectively. It even allows educators to track student progress and identify knowledge gaps in real time. By integrating AISHA into your curriculum, we can equip future nurses and doctors with the skills they need to serve Sierra Leone’s communities with confidence. AISHA can transform the way we prepare students for the real world, ensuring they’re ready to make a difference as soon as they step into their roles.”
3. Health Bureau in Sierra Leone
   1. “Imagine having a tool that could uplift healthcare across Sierra Leone by empowering thousands of nurses, community health workers, and interns with consistent, reliable, and instantly accessible medical knowledge. AISHA is an AI-driven educational platform, specifically designed for low-resource environments like ours. By supporting AISHA’s deployment, the Health Bureau can improve healthcare outcomes by standardizing training, boosting healthcare worker retention, and closing knowledge gaps across facilities. AISHA aligns with our country’s health goals, from maternal health to infectious disease management, by delivering interactive lessons and instant answers to support workers on the front lines. Together, we can make Sierra Leone a leader in accessible healthcare training, ensuring our workforce is skilled, confident, and prepared to meet the demands of modern healthcare.”