1.Continue to refine and develop a detailed income statement for your venture for two years (at six-month intervals). Explicitly state the assumptions that underlie your financial model.

 

assumption continues:

1 Continuing findings from Lehigh institution

2 Material costs would constantly be decreasing or hopefully alter to each other as time goes by because the effect of the same material would be less significant. And we would possibly find alternatives to reduce the costs.

3  The labor, meeting expenses, and supervisor fees would stay the same as we hope the project to continue after launching for 2 years.

 

 

2. Identify two SPECIFIC funding sources for the design phase of your project and two SPECIFIC funding sources for the dissemination (implementation / distribution / commercialization) phase of your project. For each funding source, explain why this is a good fit for your project, and what SPECIFIC aspect of your project might the funding source support.

 

SPECIFIC funding sources for the design phase:

The project has been worked for one year so this problem has actually been solved by previous students as they have given valuable and important designing. Also, most of the design phase has completed. For the specific funding sources, the most important is from Lehigh. It is where our project launched and developed. They would support our supervisor, promotion like posting and material. Also, this project is designed especially for the Lehigh dining hall system and helps to balance the food supply structure, so the funding from Lehigh university would be a good fit and all aspects of our project could be supported by them.

Lehigh students or alumni donation: This project aims to change the diet habit for students and the Lehigh community to reduce carbon emissions and to improve the health of eating. So in the design phase, it is important to have students participate. As long as they can identify and recognize the idea and benefit of our program, it is possible to collect donations. Also, it is a good fit for our project because our project mainly works for students and the Lehigh community. As all the people including the alumni could benefit, they would be willing to help. The promotion, launching surveys to collect feedback, and the website would be supported by the donation as they directly work for students who could grant those donations.

 

SPECIFIC funding sources for the dissemination phase:

Eco-reps: Our project would be eco-friendly and the ultimate goal could improve the environmental condition by reducing overall carbon emission. As most attention has been drawn to the motor vehicle exhaust emission, reducing the carbon emission through change food options system would be valuable for the environment. The funding source, as an environmental protection organization, would be interested in the idea and implementation of our project. So they could be a good fit for our project. Also, they could support the necessary material for our projects like stickers and handouts. If our project could successfully launch and operate, they could also provide support to implement the project in other universities and colleges.

Government-funded grant: Our project is constructive to the government and beneficial to the whole society. The government funding would be granted as the program seeks to help improve the environmental condition. Actually, the government would support the promotion and distribution part of the program.

 

 

Business model blog

Assumptions – Revenues and Costs

Revenues:

Grants

app, website, social media posts

Foundation Grants

no Profits

 

Cost of Goods Sold (COGS): none

Overheads：

Materials (stickers) ($1500 per year)

Materials (handouts and flyers) ($1500 per year)

Materials (computers fee)  ($200 per year)

network cost ($2000 per year)

Food ($200 per year)

Cell Phone costs ($250 per year)

Advertisements (Posters) ($200 per year)

space rental ($2000 per year)

Transportation($2000 per year)

 

Personnel Expenses ：

meeting expenses($2000 per year)

labor ( about $2000 per year)

supervisor fees( about $3000 per year)

 

Income Statement Profits: no profit since there are no products to sell

 

 

 

Business model:

key partners:

supervisors/professors

Lehigh dining hall stuff

other teams researching the food carbon value

 

key activities:

reporting to supervisors constantly

frequently reaching out to the Lehigh dining hall member

upgrading the food carbon value calculator and building a website to leverage those values

making posts and conducting surveys

 

key resources:

Lehigh dining hall records

data collected by previous members

Lehigh dining hall official Instagram account

webserver

 

customer relationships:

Build the website could possibly creating a platform for customers’ communication. receiving feedbacks online could help to build better relationships.

Putting stickers into the dining hall could possibly draw student’s attention.

Posting on Instagram and conducting surveys could provide more communication and feedback which could strengthen the relationship.

 

channels:

Handouts–stickers

Instagram posts

 

customer segments:

Lehigh students

Faculties

People eat at the dining hall

 

cost structure:

a)fixed cost: Purchase for stickers, web server cost, internet, space rental cost

b)variable cost: phone call, consultancy, promotion

 

value propositions:

We are trying to develop a calculator for the food carbon emission and make this a national, open-source model for other colleges/universities to use. Also, we try to report the high carbon emission of some types of food and we want to reduce the consumption of high-carbon-emission food by letting students aware of the problem. By bringing awareness to food with high carbon footprints, students will be more likely to choose low carbon footprint foods. By applying our project and plan, the production of foods that contain high carbon emissions will possibly decrease. And these high carbon foods usually cost much more than their alternatives. So one benefit for the dining hall faculty will be that we can help them possibly save cost and increase revenue. Also, by reducing the high-carbon-value food, we could reduce the overall carbon emission.

 

revenue stream:

Grants

Foundations

no-profits

 

 

 

 

 

 

 

 

 

 

1.  Develop your systems diagram further. Define your own system better so you can design it better. Apply principles of regulation, having a feedback loop (end-to-end operation). How will you ultimately ensure that your system is functioning?

there are 5 parts directly connected with our team:

1 Student: Our prior “target audience” are students, and it is necessary to get their attention and awareness. At the same time, they could provide some important feedback that could help us better improve our plans.

2Website: A website is an essential tool to draw students’ attention and bring their awareness by letting them understand the potential carbon value in each food.

3Dining hall staff: They help us to visualize and work on our ideas like putting the stickers in the dining hall.

4Dining hall: We are connected with the dining hall because our ultimate goal is to change the food supply structure in the dining hall. We are expecting to see a decline in the high carbon emission food.

5Social media: we are making posts to increase our influence. It is an essential way to bring students awareness.

 

External systems:

1Lehigh dining hall function system in including the menu selection and food supply.

2 Other Lehigh research team focusing on the food system.

 

The functionality would be detected by the change of food consumption in the Lehigh dining hall. Also, it can be reflected by student’s satisfaction and participation.

 

 

2 . Identify five (5) different leverage points that your team could use.

1 Feedback: The intensive interaction with students in our project could provide us the convenience to hear their feelings and feedbacks. We could also conduct a survey to collect those opinions. Also, we could see the comment in the post to check our effort. And those feedbacks would be valuable.

2 Design: The website design would be beneficial to those who want to know more about our project. This design is very efficient and can spread information.

3 Material: We would produce some stickers and put them into the dining hall. These materials could have contained some information and convey our ideas.

4 Intent: Changing mindset would be essential in our project since many people used to ignore the effect of carbon value contained in the food. Much attention has been drawn to the carbon emission in vehicle emissions, but we could also make an impact by reducing food carbon emissions. So the small shift or awareness in the mindset would make big changes.

5 Design: We design those posts and making them interesting to inform more people and draw students’ attention.

 

Prof. Whitney told me one-person team does not have to present, so I have to miss the blog of these prompts.

 

Five particularly useful strategies I learned:

 

 

1 PlasTech team: The introduction and hook background are really nice. They use the flow chart to illustrate the idea, which is really clear. And the logic is also tight because they catch every point and the relation of each process. The flow chart and logic design would be an excellent way to use and learn.

 

2 Also in the PlasTech team: Their use of data, statistics, and charts is really well. I could learn that the data visualization skills, including their ordering design, how they present the data, the purpose of doing so, and the clear explanation of each point. And different types of charts are used in the slides. They combine and integrate tabulation and pie charts. A large portion of pie charts was used to show the proportion of what they studied.

Another that could be beneficial for me is the comparison of their collected data. For each process, they not only compared the overall recycling or cost in different years but also conclude the specific categories of those outputs. And in each graph they provided, they marked the important part as needed to better emphasize their ideas.

 

3 Living Wall team: The “purpose and meaning finding” idea is really cool. I think conducting an interview to hear others’ ideas is a good and interesting way to reflect and a solid direction. And the report on that one can really help the audience understand the program.  The design of the interview and report is such a great thing to learn.

 

4 Also in the Living Wall team: I really like the way that they introduce the idea that how they establish their work and direction. They recalled our tough memory during the pandemic and used the lives they experienced to tell their story while they could give the motivation of the project. I think that is very beneficial for me to learn because when I first hear the story, I am very impressed and empathetic that my attention has been drawn immediately. So that is a very effective way to start a presentation.

 

5 Energy Usage team: The design of connecting global issues and Lehigh community problems is great. The image they found to show the principle is particularly helpful compared with other teams. Finding images show the work is easier to be understood by others than just words description in the presentation.