Further refinement of our business model:

1. Assumptions – revenues and costs
   1. Cost- The time out of our day that we spend talking to members of the Lehigh Valley Community 
   2. Revenues- The information and stories we receive from the Lehigh Valley community and news/media/journal articles that become data for our report

1. Revenue streams
   1. Various cultural centers and community organizations that work with communities of color in the Lehigh Valley can offer an insider’s  perspective on how COVID-19 has impacted the communities they work with.
   2. Local healthcare providers can offer their insight from working with communities of color in the Lehigh Valley.
   3. News/media/journal articles provide data
2. Cost structures 
   1. Information about how COVID-19 affected the communities of color in the Lehigh Valley
   2. Strategies to address health care literacy
3. Income statement 

Criteria	Amount
Assumptions	Cost: 14 hours/week (across all team members) Revenues: Information/stories from community organizations/cultural centers; news articles/media/databases/journal articles
Revenue Streams	Information
Cost Structures	Information about how COVID-19 affected the communities of color in the Lehigh Valley Strategies to address health care literacy
Total	Comprehensive Report on Healthcare Barriers to Lehigh Valley Communities of Color during COVID-19

1. Business model: Business Model Canvas
2. Further refine your Value Propositions – determine what your VP is, and craft it so that it is stated in a succinct, clear, compelling manner. Be ready to present, as a team, a 60-90 second statement of your value and purpose as an entity in class next week.
   1. For the communities of color in the Lehigh Valley who lack access to healthcare services or have been disproportionately affected due to the global pandemic, our goal is to help them overcome the many barriers to healthcare, including: transportation, language/communication, reliable internet access, etc. Our report on healthcare barriers in the Lehigh Valley will articulate the barriers which our target customers, the POC’s in the Allentown/Bethlehem area, experience and address them based on the data we collect from media, academic research, and community interviews in order for us to provide recommendations to local government and health networks for improving the health literacy of these communities. 
3. Initial financial model / income statement – 
   1. Assumptions – revenues and costs
      1. We have no costs for this project
   2. Revenue streams
      1. Not making any sales or selling anything, thus no revenues
   3. Cost structures 
      1. No good being sold or overhead costs associated with our project or commissions made from our work
   4. Income statement 

Criteria	Amount
Assumptions	$0
Revenue Streams	$0
Cost Structures	$0
Total	$0

 

1. Articulate your value propositions for your diverse customer segments.
   1. For communities of color in the Lehigh Valley who lack access to healthcare services, our report on LV healthcare barriers can be used to influence post-pandemic initiatives to address these barriers.
   2. Our target customers, POCs in the Allentown/Bethlehem area, experience a number of barriers to healthcare, including: transportation, language/communication, reliable internet, etc.. Our report on Healthcare barriers in the Lehigh Valley will articulate which barriers are the most important to address based on data collected from media, academic research, and community interviews. This report will also provide recommendations/guidelines for improving the health literacy of these communities. 
2. Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypotheses.
   1. Total Available Market
      1. School age children
      2. Working class
      3. Elderly
      4. Essential Workers
      5. Communities of Color
      6. Health care industry 
      7. Medical centers and hospitals
      8. NGOs in the lehigh valley 
         1. Boys and girls club
         2. Food Banks
      9. Schools in the lehigh valley 
      10. Cultural organizations
          1. Hispanic center 
          2. Hispanic American organization 
          3. Casa Guadalupe 
          4. Puertorrican cultural preservation
          5. Community Action Corporation
   2. Total Addressable Market
      1. Low income POCs
      2. Businesses/ Cultural Organizations
      3. Lehigh Valley School Districts (Allentown and Bethlehem) 
   3. Assumptions and hypotheses
      1. We will get in contact with the listed cultural organizations and associations and ask what specific populations within our total available market need assistance with COVID related health care access 
      2. If we use our connections through NGOs and cultural/community organizations in the Lehigh Valley, then we can identify what our total addressable market is
      3. Assuming that these organizations are willing to work with us and will provide us with the data and information we ask for
      4. That covid restrictions won’t prevent us from interacting with community members and individuals in these organizations through the summer and fall semesters
      5. If we get the data and information that we need, then we can create a report that will influence future public health policies within the Lehigh Valley

Please watch the recording of your presentation. As a team, please respond to these three prompts:

Identify five things you could do better with your seven-minute presentation.

1. Make the information we say more concise and cut out information so that we can speak slower and not be so rushed.
2. Memorize key information so that we do not rely on a script/speaker notes.
3. Practice more so that the way we present is more lively, passionate, and comfortable. We do not want to come off as lifeless or robotic. 
4. Make our slides more engaging by adding our own pictures once we do fieldwork within the community.
5. Elaborate more on interviews and how we will conduct them since we received questions from referees about that. 

Did you respond to the referees’ questions in a concise and precise manner? Describe five responses you could have approached differently.

Note: We only really received 3 questions, so we will also comment generally on the Q&A responses.

1. Answer questions more clearly and concisely; avoid going off on tangents to allow for other referees to ask questions. (this would come with practice)
2. What methods will you be using to reach out to the community beyond interviewing community organizations? For this question, we could have answered it more concisely had we practiced more beforehand although Fatima and Eric both addressed the question well. Instead of the Boys and Girls Club of Easton, since we are focusing on Allentown, perhaps we could have talked about the Allentown Rescue Mission or Lehigh Valley Meals on Wheels. We also could have mentioned the possibility of working with specific Allentown political figures to gain more credibility in the communities we’re working with and ultimately reach them better. The religious centers and radio station portion of the response would be kept.
3. What kinds of interviews are you doing? For this question, we weren’t able to answer it clearly since this part of our venture hasn’t been fully planned yet. Although the detail about treating these interviews very delicately since COVID-19 is such a sensitive topic was good, we could have talked more about the types of questions we want to ask/where we want to focus. This could include the following questions: how far is the nearest hospital from your home, do you rely on public or private transportation, how have your experiences been at Lehigh Valley healthcare facilities, do you have reliable internet connection in your home, etc..
4. Which minority communities are you focusing on? Will this include the LGBTQ community? For this question we responded that we will be looking at the communities of color specifically the hispanic and black communities in Allentown and while we have not distinguished if we will have any focus on the LGBTQ side of the communities or not, we are definitely not opposed to working with them. We are mainly looking at race as the demographic we are following and I think we answered this question by providing all of this information, although it may not have been the answer the referee was looking for. 
5. Overall as a general comment on our Q&A section, we had a lot of broad backup slides that could have been used to provide more information on some of the questions we were asked such as the community partnerships we have, we had a slide for that. So in the future we should make sure the person in charge of screen sharing is aware of all the types of backup slides we have in order to ensure that those slides are shared when we are answering the question at hand that correlates with it. 

Identify five techniques / strategies (content, design, answering questions, etc) that other teams did particularly well…that you could adopt for your own team.

1. Preparing to answer questions and rehearsing answering them.
2. Incorporating creative slide designs that helped make their presentation even more engaging without interfering with readability/distracting.
3. Clearly explaining what they were doing this semester and in subsequent semesters although this was difficult for us because we are still in the initial stages of our project.
4. Practicing presenting so that they were not short on time while also sounding natural/lively instead of over-rehearsed.
5. Including creative/eye-catching pictures to replace bullet points/words that summarized their main point.