Week 10: Social Enterprise and Business Models

  1. Articulate your value propositions for your diverse customer segments.
    1. For communities of color in the Lehigh Valley who lack access to healthcare services, our report on LV healthcare barriers can be used to influence post-pandemic initiatives to address these barriers.
    2. Our target customers, POCs in the Allentown/Bethlehem area, experience a number of barriers to healthcare, including: transportation, language/communication, reliable internet, etc.. Our report on Healthcare barriers in the Lehigh Valley will articulate which barriers are the most important to address based on data collected from media, academic research, and community interviews. This report will also provide recommendations/guidelines for improving the health literacy of these communities. 
  2. Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypotheses.
    1. Total Available Market
      1. School age children
      2. Working class
      3. Elderly
      4. Essential Workers
      5. Communities of Color
      6. Health care industry 
      7. Medical centers and hospitals
      8. NGOs in the lehigh valley 
        1. Boys and girls club
        2. Food Banks
      9. Schools in the lehigh valley 
      10. Cultural organizations
        1. Hispanic center 
        2. Hispanic American organization 
        3. Casa Guadalupe 
        4. Puertorrican cultural preservation
        5. Community Action Corporation
    2. Total Addressable Market
      1. Low income POCs
      2. Businesses/ Cultural Organizations
      3. Lehigh Valley School Districts (Allentown and Bethlehem) 
    3. Assumptions and hypotheses
      1. We will get in contact with the listed cultural organizations and associations and ask what specific populations within our total available market need assistance with COVID related health care access 
      2. If we use our connections through NGOs and cultural/community organizations in the Lehigh Valley, then we can identify what our total addressable market is
      3. Assuming that these organizations are willing to work with us and will provide us with the data and information we ask for
      4. That covid restrictions won’t prevent us from interacting with community members and individuals in these organizations through the summer and fall semesters
      5. If we get the data and information that we need, then we can create a report that will influence future public health policies within the Lehigh Valley

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