Pre-Launch

Set your campaign up for success by prepping at least a month before launch. Early planning helps you define goals, create content, organize outreach, and engage supporters—so you’re ready to hit the ground running.

Before kickoff, be sure to:

1. Define Your Goals & Objectives

Set Clear Financial Goals:

  • Be Specific: Know exactly how much you need.
    Example: “We need $5,000 for our student-run magazine.”

  • Break It Down: Split larger goals into smaller, trackable targets.

  • Set Milestones: Create mini-goals to build momentum.
    Ex: “Raise $1,000 in the first week” or “Get 50 donors by day 5.”

 

2. Develop Your Story & Messaging

Craft Your Narrative:

  • Tell Your Story: Why does this project matter to you? How will it help the community?
    Ex: “We’re students creating sustainable solutions on campus. With your help, we can make this happen.”

  • Problem + Solution: Clearly show the issue and how your project addresses it.

  • Make It Relatable: Speak to your audience’s values and motivations.

Create a Clear Project Description:

  • Be Concise: Share key details in a short, compelling way.
    Ex: “We’re raising funds for a climate change awareness campaign through events and workshops.”

  • Explain the Impact: Why should people contribute? What will their donation do?

Prepare a Campaign Video:

  • Keep It Short & Engaging: Aim for 1 minute. Show your passion.

  • Include a Call to Action: Tell viewers exactly how they can help (donate, share, etc.).

 

3. Build Your Outreach Strategy

Develop a Marketing Plan:

  • Social Media Strategy:

    • Pick Your Platforms: Focus on where your audience is—Instagram, TikTok, Facebook, LinkedIn.

    • Post Consistently: Aim for 3–5 posts per week leading up to launch.

    • Use All Channels: Post on your group’s official accounts and encourage team members to share on personal accounts to expand your reach.

  • Content Creation:

    • Visuals: Design social graphics, banners, and infographics.

    • Videos: Share behind-the-scenes prep and personal pleas from your team.

    • Testimonials: Post quotes and stories from team members or early supporters to build trust and credibility.

Grow Your Email List:

  • Start Early: Collect emails from classmates, friends, past donors, and anyone interested.

  • Tap Into Alumni Networks:

    • Focus on alumni aligned with your project’s mission.

    • Brainstorm target groups with your team and advisor.

    • Once identified, contact Kimberly Smith (kis221) to coordinate outreach.

 

4. Set Up Your Campaign Page

  • Google Form: Complete the form to begin your page setup.

  • Review & Edit: Kimberly will send a preview for edits.

  • Become an Advocate: Sign up to help promote your campaign.