Jack Sherman

1. From the social enterprises we reviewed today, or others you have studied, identify ten extremely specific strategies that you can leverage for your project. The strategies can be about the technology, the business model, access to capital, customer education, messaging, thought leadership, etc. 

 

• Figuring out how to implement a loss leader into our revenue model. Give a first EcoRealm for free and expect employees to ask for more
• Hire kids to maintain the plants, local schools near the offices with our products can do field trips for community service by trimming and curing our plants? → Task shifting
• Make the app containing our live dashboard interactable. Give end-user access to the app so they can report issues, post photos, etc.
• Implementing a “razor cartridge” model, sell products for low, offer maintenance subscription at high price, Ecorealm requires constant systems monitoring and an addition of nutrient solution into the tanks every sixth month. This can be packaged as the “cartrid
  ge” and we can sell the ecorealm structure at cost. 
• Implementing a Subscription service model. Ecorealm requires constant monitoring so a system for pricing that we could implement could be where we rent out the ecorealm to ensure that it is cared for and managed and it is nicer for the customer because the customer has lower maintenance costs and can be sure we will regulate the system.
• Offer to buy the cubicles from the company whose office we want to renovate, then resell at a discount… to who?
• Allow buyer to choose from a selection of plant species to personalize their environment → empowerment
• Implementing a pay if you can policy- this could be used when we grow in size and make our product more accessible than to just rich corporations. Would also help our business with tax write offs.
• Implementing a “buy one give one” to a user in need. Similar to toms yet we are not taking jobs away from locals. This way corporations can feel good about their purchase and know that it is being implemented in a school/library/mental facility. This also allows our business to do a tax write-off. 
• Eventually implementing the product to be “multi-use” Using it to be applied in the context of a home. Recycling the idea to broader markets in order to scale. 

 

2. Create a first draft of your business model using the business model canvas. Please be as specific as possible and explain why you picked those specific approaches for each of the building blocks. 

3. Create a set of 2-4 slides to articulate your business model in a presentation. Come prepared to describe your business model in the next class.