One of the main takeaways I took from guy Kawasaki’s talk was that we should accept any business that we get even if it was not our main target of customers. It would be almost discouraging to see people other than our target audience have interest in our product although at least someone would be using it even if we weren’t making the most impact possible. We could use the momentum from our customers to help us expand to the areas where we can make the most impact. Similarly, another takeaway I had revolves around a method of thinking. I took away the idea that we shouldn’t overthink anything, like a mission statement or design for the test strip. Our time and energy could be used in better ways than developing the perfectly worded mission statement, or other things of that nature, and I believe keeping that in mind will help us stay on track as we progress our project forward. Another takeaway I had from his talk was that I believe a MAT would be very helpful for our project. Due to the many grants and conference deadlines that are around us, we could benefit from the organization of a MAT. We would be able to stay on task and complete our goals in a very organized manor which would be useful. Another thing I learned from his talk was that we are always high and to the right with this project. We are providing something of high value to many people, eventually allowing them to live more healthy lives.

• Value Proposition
  • Our test strips will provide people with a screening device for a very serious genetic disease. People in developing countries are unable to get themselves tested for sickle cell which is why we are developing our product.
• Customer Segments
  • Our customers are generally from developing countries where people do not make much money. They would not have the resources to receive the medical attention and testing they need so we would provide them with our test strips.
• Channels
  • Our test strips will be given to the people who help with the most births. This could meant that community health workers, doctors, nurses and other health care workers will most likely have our test strips available to them to be used when children are being born, to screen them for sickle cell.
• Customer Relationships
  • We would need to expand where our test strips are available in order to gain new clients. AS new children are born each day, they can be screened by our strips which would essentially give us a constant flow of new customers. We are unable to keep our customers as our product shouldn’t require more than one use. Our customers should essentially be hospitals and other organizations which would be purchasing our products consistently as a very cheap way to screen people for sickle cell. In order to make sure these organizations continue to buy our products we need to ensure the low price, and the quality of our test strips along with make connections with the people in these organizations to make sure they understand that we want to help as much as possible.
• Revenue Streams
  • We would sell our products in mass amounts to hospitals and governments which would sell and distribute the test strips as they see fit. It is very likely that these places would make consistent purchases each year to deal with newborn children.
• Key Resources
  • In order to execute our business plan we need to make sure we have the finances to do so along with a manufacturing plan to create the correct amount of strips needed. We would also need methods to deliver our product to the locations of choice. We have needed experts to help consult us on problems we have run into throughout our testing. Without these things we would never have a chance of making this venture work.
• Key Partners
  • Lehigh University and the funding they give towards this project are most likely the most valuable assets we have. They provide professionals with experience who can help guide us towards the correct solutions. We also have relied on companies such as GE to deliver some of their products to us. As this becomes more of a large scale operation, we would need consistent deliveries from GE and Sigma Aldrich which would give us the materials to construct our test strips.
• Key Activities
  • In order to make our business model work, we must develop a working product that can provide people with significant and helpful results. Without this we would have no product and therefore no business. We also need to make sure we have a positive relationship with the people we are supplying our product to as their business is very important to the success of our business model.
• Cost Structure
  • We will spend our money producing and shipping our products while we should be able to gain steady incomes from hospitals, governments and other groups as it is very important that people are screened when they are born.