1. M&E 
2. Forecasted SROI
   For every $1 spent on the venture, we will generate $240 of social impact.
   Assumptions:

• • $1 makes 20 cakes.
  • 20 cakes can feed 20 children
  • It takes 1 year of eating the cakes every day for a child to be “cured”
  • In 1 year, $1 every day makes 7300 muffins and cures 20 children
  • Malnutrition costs the global economy 3.5 trillion USD per year (for 795 million people) so about $4400 per person per year. For 20 children this would be $88050
  • Spending $365 saves $88050, therefore spending $1 saves $240