[There’s a housing boom across sub-Saharan Africa. People are willing to travel long distances from the cities to own big palatial homes. The government cannot keep up and provide water, energy, and sewage; private utility companies are yet to catch up.]
[There are hundreds of “proven” water purifiers. Very few have reached the masses, due to a wide range of economic, infrastructure, cultural, behavioral, and political issues.]
[While development orgs, non-profits, and governments care about environmental sustainability, for the common man trying to eke out a living, its a job – a source of income. Your value proposition needs to be customized to the needs of specific stakeholders.]