Month: March 2020

List five compelling take-aways from the Art of the Start. 2. Articulate your value propositions for your diverse customer segments.

Five takeaways from art of the start:

The best reason to start a company is to create meaning
It is important to prioritize value over the price of a product, that is what makes it unique
Engaging with the people on the ground makes more of an impact than impressing those at the top
Using a mantra can make a pitch short, memorable, and unique
Keep it simple

Our Value Proposition
For mothers in Sierra Leone who are not aware of what resources they have access to, our educational video campaign brings awareness to resources near them while recruiting more healthcare workers.

Discuss Total Available and Addressable Market:

Currently, our total available market is the Mother’s in Sierra Leone who will see our short film campaign. However, for the next phase of our project, we will be developing a full-length documentary for a western audience. So, our addressable market is mothers in Sierra Leone and our available market is the people who watch our full film – which will be marketed to westerners in an effort to gain empathy and resources for a cause that saves lives.

 

I hypothesize that our distribution of short films will create change within Sierra Leone by spreading awareness about the available resources within the Sierra Leone healthcare system. I hypothesize that this will impact our addressable market by lowering the maternal mortality rate within it.

As for our impact on the wider market, I am unsure of how much change we can make within it. I predict that our western audience may be affected by our angle – the comparison between the reasons behind the maternal mortality rates of Sierra Leone and the United States. This angle may change the way people view western healthcare and challenge their assumptions.

1. Summarize and report out on the results of the SKS exercise. 2. Develop a detailed Collaboration Plan for your team clearly articulating your Goals (Small g and Big G), Roles,Procedures, and Relationships.

 

During last Tuesday’s class, our group brainstormed six goals that we would like to work on for the rest of this semester. We would like to start organizing video footage by category and creating a deadline calendar for better long term management. We want to continue to maintain the balance of our own work and group work delegation while creating shorts to push to the public. Some of our habits that we will stop is improving on the go communication and looking to make content over perfection, especially now that everything is remote/

 

These goals are a mix of small and large objectives, and we broke them down even further to make them more attainable. Our team is very organized, but we want to improve the rate of which we work through setting up more measures of accountability. Now that everything is remote, it is more important than ever to establish expectations and meet them. 

 

Our team wants to start creating 30 second shorts to continue our educational campaign, with the overarching goal of educating the people of Sierra Leone about how to access maternal healthcare resources. Another small goal we have that translates into a bigger goal is improving our editing expertise in wake of crafting a longer 90 minute piece. 

The editors of our team are more focused on creating material, while our marketing experts will help with the dissemination and creation of a network. These are currently the two biggest roles in our team, and we have a very interconnected experience with them. People in our group have multiple hats to wear, so it is important when delegating these tasks that we clearly communicate what needs to be done. 

Does your work require IRB approvals? If Yes, articulate your detailed IRB strategy. If No, explain why you don’t need IRB approval and identify situations when you might need IRB approval. 

 

No, our work is considered to be journalism, and the film we make is very unique to the subjects we cover. So, it does not contain any generalizable knowledge and t does not involve any scientific research. Therefore, we probably will not need any IRB approval. However, we are still considering some forms of data collection as a measure of impact so it is possible we may need approval, just not this year.

 

Develop an outline for your mid-semester presentations. What supporting evidence will you provide for each point? How will you boost your credibility every step of the way?

 

We will open with an introduction – who our team is, our credentials, and why we are here. Then, we will create context behind our project by discussing the problem we are addressing. We will demonstrate the need for our project through data on the maternal mortality rate and information on the infrastructure of Sierra Leone. After, we will introduce the specifics behind our project. We will discuss the timeline specifics, the measurables, and our plans going forward. 

Since our film is an art project, it is imperative that we demonstrate its impact. Often, art can be seen as too abstract to make direct change. However, documentaries can make a wide impact through education, awareness, and community voice. To assert this claim’s validity we will draw from outside research and other examples of films that make a difference. Then, we will demonstrate the similarities between these and what we are doing with our film. This will enhance our credibility by comparing our project with established sources of impact and showing what commonalities we share. Furthermore, we will show with our timeline along with our outline of production (a visual for how a film gets made) that we have a system in place for how we are approaching filmmaking. 

I think that this is all we will be able to fit into five minutes, but everyone on our team will be prepared to answer questions from the panel after. Currently, this is our plan to present but it is still in the development phase.