(1) academic course on Corporate Social Responsibility
This week during our course on Corporate Social Responsibility, a point that stood out to me is that according to the United States Government, the corporation is defined as a person. The amendment under which the corporation gained this right is the 14th amendment. It was interesting to learn that the 14th amendment, which was established to define African Americans as legal citizens, could also be extended to an inanimate being. I was upset to hear that the lawsuits which were brought in court using the 14th amendment as a defense were primarily to defend corporations rather than marginalized systems. Although I understand that the corporation holds a great deal of power within society, I began to wonder how monetary gains continued to overpower the flight of African Americans even after the civil rights movement. I also enjoyed our class poll which uncovered that the majority of our class was more left-leaning in terms of whether or not the government should place more regulations on corporations in order to almost force them to do the “right thing”.” I personally was surprised in my own opinion, as I am usually in favor of a more limited government. However, our class discussion opened my eyes to see that companies will not always act ethically when given free rein.
(2) Practicum in Milan with an Italian Company
After my first full week in Milan, I was finally able to get the hang of my commute to work via public transportation. My supervisor was at a conference this past weekend in which the moguls of real estate in Italy met together to discuss their work for the year. I was excited to hear what my boss had to share about her experience and I thought that it was amazing that competing organizations all agreed to come together and grow from each other’s knowledge.
My assignment for the past week has been to investigate Tempo Casa’s social media platforms such as Facebook, Instagram, and Linkedin. I was then supposed to compare their social media platforms to the top real estate agencies in America. One thing I noticed about the Italian social media marketing strategy is that they focus much more on relationships and family than on their products. I was a social media manager in New York and was told that my posts should highlight the properties for sale as well as the various awards the company earns throughout the year. Conversely, TempoCasa chooses to showcase the family relationships which are created within the homes they buy. I believe that this strategy centered around nurturing relationships is much more effective because it speaks to the customers’ emotions.
(3) Social and Cultural immersion through travels in Italy and Europe.
Last weekend I traveled to Switzerland with some of my classmates. I found this trip absolutely amazing because there was such a culture shock between Milan and Zurich despite their close proximity. The people in Zurich were much colder than the people in Italy and also were much more focused on attention to manners. For example, everyone is expected to keep their volume to a minimum at all times. Despite the cultural adjustment, I felt that Switzerland held so many beautiful architectural details that were so distinct and intricate. I also loved the food; I had an order of fondue which is the traditional meal in Zurich. It was really nice to change up the type of food I was eating and peek into the cuisine of other countries.
In terms of nightlife, it is obvious that the people of Zurich were much more exclusive than those in Milan. The minimum age for most of the bars was 23 and they would judge the entrants based on their appearance. I found this approach to be slightly rude and off-putting.
Overall, I was very excited to check another country off of my bucket list and push myself out of my comfort zone to experience the culture of a new area.











































