Blog 4

1)Based on your life experience, skills and interests what would a design process that is both uniquely yours and affective look like?


Our team comes from a  very right brain background – we contain three filmmakers and a marketing major. This conglomeration of thought is primarily creative and artistic, and occasionally unorganized. However, that means that we are a team that thinks big picture and figures out how to follow through to achieve our goals. We complement our strengths through our collaborative process and we communicate our plans so we know what each person is doing every step of the way. So, in terms of design process we would list out our steps as this:

  1. Brainstorm
  2. Research
  3. Organize
  4. Pitch
  5. Validation
  6. Design
  7. Delivery 


2) *Identify your three most important stakeholders and list five UNIQUE attributes for each one of them.


  1. The mothers of Sierra Leone
    1. Muslim or Christian 
    2. In need of medical care during and after pregnancy
    3. Subjugated gender of the country
    4. Reserved about talking to us
    5. Not accustomed to Western medicine 
  2. Makeni Midwifery School
    1. Improving healthcare in Sierra Leone through direct training
    2. Students work towards Nursing Association Certificate
    3. Graduates about 100 midwives per year
    4. Located in rural Sierra Leone
    5. Since 2010 the school has graduated almost 500 midwives
  3. Surgical School
    1. Trying to incorporate Western medicine 
    2. Improving healthcare in Sierra Leone
    3. Students work towards Surgical Assistant Community Health Officer certificate
    4. Students train to complete life saving surgeries
    5. After training the students go to regional hospitals where they can perform their own surgeries 
    6. Contributes to 25% of all surgeries in Sierra Leone.


  1. *Identify three ways in which you will validate your project concept, technology, usability, and business model.


We will validate our project by using a media impact evaluation model. 


We will first validate our project by determining how many people we reached, that is how many people viewed our film. For every person who has viewed our film or been exposed to it in some capacity, our documentary message gets distributed. When the stories we portray get distributed, people talk about our documentary and spread the word about the cause we are representing. 


Second, we will validate our project evaluating audience engagement. This evaluation is a continuation of the amount of people we have reached. After people have been exposed to the film, we are looking for our audience to respond positively to our film. A positive response would be one of empathy and a need to take action. This would be shown through reposting our video on other networks, sharing our video link, and through donating funds to the organizations we represent. 


Lastly, we will validate our project through its influence factor. A positive influence would show changes in the communities our film is shown in. For example, more women would apply to attend midwifery school. A positive influence would also exhibit changes in attitude towards the issue of maternal mortality. For instance, this could be Sierra Leoneans building a stronger trust with Western medicine.



Computer Science – In highschool my dad’s work friend taught me how to program. This was a very different way of thinking than I was used to.

Organic Chemistry- My roomate tries to explain organic chemistry to me in order to help her study. I do not like learning about organic chemistry.

Guitar- One of my friends taught me how to play guitar in highschool. While i could already play the piano, the guitar was completely different and difficult for me to learn

Blog 3

Top 20:

  1. Do people want us to impact their lives?
  2. Who are we catering to?
  3. Should we follow social politics or be accurate? 
  4. Will this go beyond Sierra Leone?
  5. What are quantitative measurements of our success?
  6. Will our impact be sustainable?
  7. How will we know how many lives this impacts?
  8. Where will our financial proceeds go?
  9. How do we distribute our project?
  10.  Will generating film success (i.e. festival awards) make an impact?
  11. How do we accurately make a film without offending Sierra Leonians?
  12. When are we done?
  13. How do get men in Sierra Leone to care about our mission?
  14. How do we make our impact last after we leave?
  15. How do we craft a positive narrative around a health crisis?
  16. What is our timeline?
  17. How many subjects will our film focus on?
  18. How many solutions are we trying to highlight?
  19. Will our impact be positive or negative?
  20.  How will we maintain and foster mutual respect between our subjects and our film?




  • Time
  • Camera and Sound Equipment
  • Relationships with Subjects
  • Research
  • Community Partnerships



  • More people going to clinics and hospitals
  • Views on film
  • Increase in nurses, doctors, and midwives
  • Number of screenings/Number of (film festivals, the African Narrative)places screened
  • Proceeds Generated towards community partners
  • More medical resources 



  • Lower maternal mortality rate
  • More funded healthcare system
  • More trust between community and western medicine
  • Going viral


We will measure going viral by how many views our film gets as well as how many screenings. – Long Term

We will measure a more funded healthcare system with more medical resources and an increase in nurses, doctors, and midwives. – long term

We will measure a lower maternal mortality rate through the maternal mortality rate measurement Sierra Leone distributes. – long term

We will measure more trust between the community and western medicine with an increase in people going to clinics.

Blog 2

  1. Give three compelling examples of how cultural issues affect your project.

Example One) Directness. In Sierra Leone, when asking someone to do a task, you have to be very specific. Other members of my group ran into issues when communicating with the villagers. If they did give the people a very specific, direct task, they would not complete the assignment. I think this is a very interesting issue that they came across and should be relatively easy to combat.

Example Two) WhatsApp. In Sierra Leone, most people use the app WhatsApp. WhatsApp is a free messaging platform that is popular in many least developed countries. I have personally seen it used in Peru. I have never used WhatsApp before, but I am told that it is very predominant in the villages. This is a slight problem for us because when distributing our film, we would like to have it come from our group project name( Safe Motherhood Documentary) but currently have to send it out from someone’s name. This could confuse our target audience.


Three) The last and most prominent issue is that Sierra Leone is a patriarchal country. Through my own research and by talking with my team I have gathered that women in Sierra Leone are not very empowered. Originally our film was maybe going to have a female empowerment theme, but after observing the culture, this is very unlikely. While women do help women in Sierra Leone, it is not prevalent enough to be a centerpiece of our film.



  1. Have you experienced or observed any of these social situations at home? Describe at least three such situations.

The only example I have experienced at home from the list above is directness. I have experienced this is my own home and at school. The best example I can think of in school is in group projects. In order to get a task accomplished, the leader had to be very clear about assigning tasks to all members. This ensures that the group will work together cohesively.

Another example that I have experienced that is also prevalent in Sierra Leone is different religious cultures in one place. Sierra Leone is mostly a mix of Muslims and Christians. My home town is very diverse in its religious beliefs. We had a large population of each major religion at my school. My final example is racial and income demographics. In my home town, not only are neighborhoods divided by income but race as well. In the wealthiest neighborhoods in Dallas, the more white and Asian people and the poorer the neighborhoods, the more minority races are prevalent. Dallas is one of the few cities that is still truly racially segregated. An almost straight line can be drawn down the middle of the city to distinguish race and class.



3.Give three examples of cultural practices that can be leveraged to addressed community/market problems.


I’m slightly confused about how to answer this question so I will be relating all of the answers back to my documentary film project. I feel this question is more directed at the entrepreneurship /engineering groups.

One) WhatsApp could be used to address issues and spread information about our documentary to the public.


Two) Value on Children- While Sierra Leone has a high infant mortality rate, having many children is considered an investment. While children are initially expensive, eventually they allow a family to accumulate wealth with a large labor pool. We could market safe motherhood to benefit the family’s personal wealth and increase their likelihood of another child.


Three) Female Genital Mutilation- FGM is popular in Sierra Leone and increased after the Civil War. Our documentary could address this issue. According to the world health organization, education about female health could reduce this issue.


GSIF Blog 1

Why did you enroll in this course (motivation, prior interests)?


When I was a senior in high school my college counselor told me that she thought I should consider becoming a documentary filmmaker. Shortly after our conversation, I became obsessed with documentary film. In order to pursue this newfound passion, I have tried to immerse myself in film as often as I can. From buying any and all film books I can find/ afford at half priced books, to writing mockumentary scripts in my free time, I love it all. I recently declared a minor in Documentary Story / Film making. Shortly after that, I got an email from Michael Kramp asking me to apply to be a part of his Creative Inquiry team.  I immediately applied. My path of study is not very conducive to a semester study abroad or most research projects at Lehigh, so being a Global Social Impact fellow not only allows me to conduct meaningful research in one of my concentrations but also work abroad.

While my passion for film and documentary is the main reason I decided to enroll in this course, I also wanted to branch out and meet other motivated Lehigh students with a passion for innovation, learn about crises happening in other parts of the world, become more globally aware of issues that aren’t occurring in the United States that need to be addressed and work towards a feature length film.





How do you envision this course making you a better () student?


Participating in the fellowship will fulfill my personal goals of having a broad understanding of many different cultures,  becoming more socially aware, and figuring out if film is a passion that can/ should be pursued professionally.  This fellowship could also make me a better film student and fulfill many of my professional goals, such as building upon my documentary filmmaking skills by working with and learning from other people with different perspectives and improving my interviewing and communication skills.  More specifically, I believe that CINQ 388 with provide me with valuable ethical and cultural knowledge which will impact the filmmaking process as well as enhance my ability to think critically and thoughtfully and increase my emotional intelligence and decision making skills.




The World Health Organization estimates that over one billion people who need eyeglasses do not have access to them. The vast majority of these people live in developing countries like Kenya where there is barely one optometrist per one million people. Given the high poverty levels, access to eyeglasses is almost nonexistent. Lack of proper eyeglasses severely impacts people and their livelihoods by decreasing their productivity at work, limiting or eliminating new opportunities, affecting their quality of life, deteriorating their general health and possibly leading to (preventable) blindness. What solution do you propose to address this problem?


I do not believe that there is a foolproof or perfect answer to this question. Even with the best idea, it would be nearly impossible to provide this many eyeglasses to all of the people in need, especially those who live in rural or remote communities. One option is to create a service similar to Doctors Without Borders but have it be eye based. These Doctors would travel to primarily developing countries( although exceptions could be made for other in need countries). Since most eye disease diagnostic equipment is too large to travel with,  eye doctors and web/app developers could work together to create a fully functioning artificial intelligence based app for prescriptions. This way, the equipment would not only be efficient but also portable. Ideally, this app would also look for other eye diseases such as, but not limited to,  cataracts, eye floaters, glaucoma, retinal detachment and other non genetic and genetic disorders( although I am not sure if this technology is possible to incorporate into an app). While this solution would not help everyone, I do believe that it could make an impact in lowering preventable blindness worldwide.  One draw back to this idea is that it may be hard to convince eye doctors to be a part of the program because of the competitive salaries they are usually paid.


Another, less plausible option would be to install stations with different prescriptions in areas in need of optometrists. Citizens could take the glasses that improve their vision the most. A simple eye test could also be done by having a letter/ number chart ( basically the ones that are in all eye doctors’ offices) and have them perform a self exam. While self diagnostic would not be lead to the perfect prescription, it would improve many people’s vision. The draw backs to this idea are that without an optometrist there is a higher chance of a wrong diagnosis/ no exam for eye disorders, people may take more eyeglasses than they need, it would have to be in a largely populated area of the country so many people who don’t live in the city wouldn’t get eye care.