GSIF Post #9

1. Develop a Business Model for your venture using the Osterwalder Business Model Canvas. 

Value Proposition: For small farmers who cannot produce enough copra to make a bigger profit, our fast and cost-reducing copra oven is the copra farming equipment that saves valuable time from the drying process and increases copra production.

Customer segment: low-income, rural copra farmers who have difficulty profiting from the business

Channels: the copra ovens will be distributed through physical channels and possibly online orders through either our website or the co-op (who will be distributing the products)’s website

Customer relationships: Advertise our ovens through word-of-mouth and display shows for rural farmers in order to gain and keep customers; self-service/automated service ovens

Key Resources: Materials for building oven, finance/capital to pay for the materials and shipments, Funding for workers and project

Key Partnerships: Copra non-profit organizations, companies who will distribute our product, investors

Key Activities: since the copra group is split into three groups (engineering, science research, and business/marketing), the science research team will be trying to solve the problem of browning and molding in copra, the engineering team will be designing and producing the copra oven, and the business/marketing team will be creating a marketing strategy for the copra oven.

Revenue streams: Having a free trial period for the farmers to try the oven before they have to pay for it for advertisement; asset sale; renting/leasing; licensing

Cost structure: buy materials to build oven, pay workers, funding to keep project running

2. List ten lessons from the Business and Operations model of the Aravind Eye Hospital.
1. Create ownership in the community to the problem and then engage them as partners

2. Focusing on noncustomer and then by reaching the unreached to grow the market

3. Gave away a lot for free, charged market rate for those who could pay, and were helped by market inefficiency (were able to gain income of $22 million with expenditures of $13 million)

4. Promoted this to many hospitals and clinics in India and other parts of the world, which resulted in them doubling their output and achieve financial recovery after the second year of their consultation

5. Focus on quality instead of just economics

6. Cost control for cost-effective interventions

7. Focus on efficiency

8. Focus on productivity

9. Using technology to make it less costly for patients and easier for both staff and patient

10. Train workers in a franchise way in order to be able to have the same effects on different parts of the world for the same problem