1. Identify three different primary stakeholders on your project, and come up with a list of 10 distinct questions you would ask each of them. Remember the aspirational / emotional /functional categories of needs and desires and try to find a balance of questions that might give you information in each of those areas.
   1. Plastic manufacturers 
      1. How will our bioplastic work with your existing manufacturing processes?
      2. Is there room for us to work with your company compared to other competitors?
      3. Do you think your customers will agree with this change?
      4. Does the process of making plastics have to change to accommodate our product?
      5. How much and what products (ex. agricultural waste) will they need us to supply?
      6. How much will it cost to convert the waste into bioplastics?
      7. How long does it take to produce a batch of bio pellets?
      8. What are they currently using to make their current type of plastic?
      9. What companies do they sell their plastic products to?
      10. Has the Philippines ban on plastic affected them at all?
   2. Farmers 
      1. What do you do with your agricultural waste?
      2. Would you be willing to sell your agricultural byproducts?
      3. How much waste do you produce on average per day/week/harvest/year?
      4. When do you produce your agricultural waste (e.g. harvest season)?
      5. Do the crops you grow vary based on the season?
      6. Would you be willing to bring your agricultural waste to some drop off location, or would you only be willing to sell it if it was picked up from your farm?
      7. Where does most of your agricultural waste end up if you have any?
      8. Is there a certain crop that results in more waste or unused products?
      9. What parts of each crop are left over/not used including corn, coconuts, coffee beans, and sugar cane?
      10. How do you feel about using biodegradable packaging at restaurants?
   3. Restaurants (or other businesses that use single-use packaging) 
      1. Does it matter much how eco-friendly your packaging is?
      2. How much do you pay for your packaging?
      3. Would you be willing to pay a little more for a biodegradable packaging?
      4. Would you feel differently about locally sourced bioplastic packaging versus outsourced biodegradable packaging?
      5. How has your restaurant been impacted by the governmental bans on plastic packaging?
      6. What changes have you made recently regarding the packaging and utensils you use?
      7. What is the customer’s frequent reaction to biodegradable packaging?
      8. What types of utensils or packaging does your restaurant use (to-go box, bowl, plate, spoon)?
      9. Do you care more about the quality or cost of the packaging?
      10. Where do you currently buy your packaging materials from?

 

       2. Identify all of the key customers for your product/service/creation/solution. List specific ways that you will ensure                   that your product will meet their aspirational, emotional, and functional needs and desires.

1. 1. Packaging manufacturers
      1. Our bioplastic will allow manufacturers to not need to change up too much of their process to switch to a biodegradable material
      2. Biodegradable alternative to work around the single-use plastic bans in big cities
      3. Will be cost-competitive and not cost much more than regular plastic
      4. May ease the guilt of their contribution to the ginormous amount of plastic waste in the ocean and their effect on climate change
   2. Business owners
      1. Can be something to market: “our products use biodegradable packaging!”
      2. Cost-competitive
      3. A solution to single-use plastic bans reducing the use of plastic
   3. People who use packaged products
      1. Will still provide a single-use packaging
      2. Will not change much or at all how they use their products
      3. Will maybe make them feel better about using biodegradable stuff
      4. Can compost after use

 

     3. Articulate your value propositions for each of your customer segments (using the format presented in class).

1. 1. Packaging manufacturers – Repurpose for a better future
      1. This value proposition statement tells packaging manufactures that the biopellets we will be selling them were made completely out of excess agricultural waste. It also sends the message that they are playing a crucial role in positively helping the environment. 
   2. Business Owners – Serve your customers sustainably
      1. This value proposition statement tells business owners that the packaging is a more sustainable and healthier option for the environment. 
   3. People who use packaged products – Enjoy, Guilt Free
      1. This value proposition statement emphasizes that our packaging is biodegradable and will not leave as much impact on the environment.

 

     4. What are the technological, social, economic, and political trends that will impact (help or hurt) your ventures?

1. 1. The Philippines government is also working to reduce their plastic pollution and has tried to implement several plastic bans in big cities.
   2. Technology is improving, and we are closer to finding solutions for reducing single-use plastic pollution
   3. The Philippines loses millions of dollars per year in potential market value from mismanaged plastic waste

 

     5. What is the Total Available Market and Total Addressable Market for your product or service?

1. 1. For our product, the total available market is all consumers of single-use plastic packaging in the Philippines Since most of the country used single-use, the total available market is close to 113 million people. We want to first implement our product in Manila, and according to an article from breakfreefromplastic.org, 7/10 Filipinos favor a national single-use plastic ban. Thus, it can be assumed that about 7/10 of the population in Manila would be interested in our product, so about 1.25 million people.