Blog Post 9

Business Model Canvas: Envirofit

With the collaboration of fellow GSIFs Jaro and Chris, we have tried to recreate the business model canvas around the company Envirofit International. Envirofit is a social enterprise that develops “smart energy products and services” 
Key Partners Partners that the company works with to provide funding and bolster their revenue streams. It is likely that there are some partners that are not open to public knowledge. Here are some examples of partners:
  • One Acre Fund
  • OPIC
  • Shell Foundation
  • GIZ
Key Activities
  • Providing affordable alternatives to normal wood burning stove 
    • Wood burning compartment below a stove to conserve on heat wasted. 
  • Lanterns and Flashlights
    • This company has developed hand crank flashlights and solar power lanterns. These technologies empower those who do not have reliable and consistent electricity to produce their own electricity. It saves energy, time, and money. 
Key Resources
  • Metal Producers—Stove components and electronics 
  • Wires, casing, circuit boards
  • Plastic casings
  • Internal parts for all products. 
  • Shipping Supplies- (perhaps things to put into boxes that the products come in)
Value Proposition
  • UKAID and other development agencies- Electricity and efficient cooking capabilities will lower the burden on people who do live in less developed countries. It also provides opportunities to less advantaged people that they may not have had before. 
  • Community members or end users- This company empowers individuals to save more money, resources, and time. In particular, end users will see the biggest relief through the reduction of biomass used in everyday cooking. 
Customer Relationships & Marketing Strategies
  • Envirofit is able to create strong customer relationships through its robust marketing strategies. This company leverages the uniqueness of the product in that it does not produce much smoke and the community centric nature of its customers. This company relies on the community interactions of women cooking and networks of women such that they share knowledge and explain to each other the benefits of this product. 
    • This is extremely important because as the company grows, they create very dedicated customers that will encourage the growth of this company. 
Distribution Channels
  • They are typically through their partners such as UKaid. These partners typically pays for the deliveries of stoves and flashlights across much of its catchment area. 
  • There are several ways people can get this product. People can become a distributor for the stoves, groups of people can sign to become distributors in their community. This strategy links the company with the community through their distributors. 
Customer Segments 
  • Two main characteristics
    • Those who cannot afford the price of gas or fuel 
    • Those who can afford gas and fuel 
  • Both types of people benefit from this in similar ways however for those who cannot afford gas, this is more of an investment. For those who can afford gas, this product empowers them to save time and money rather than paying for gas which may not be efficient. 
Cost Structure
  • Without the use of inexpensive manufacturing this product would not be feasible. In addition, this company relies heavily on aid agencies to cover cost of goods sold. 
Revenue Streams
  • For this company revenue comes from aid agencies and the purchasing of the products. In addition, revenue may come from people who are living in developing countries who have a vested interest in environmentally friendly cooking. 
  • distribution/#quotes-from-ourpartners
  • 6417_crank-ashlight-work.html
  • about/fund-priorities/

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