GSIF Post #9


Key Partners:

Farmer network – help provide supplies

Trunk companies – rent 100s of 10-ton trucks to deliver supplies to rural areas

Rural Field Officers (for every 200 farmers) – provide training every two weeks

Key Activities:
Delivering resources within walking distance of each farmer

Training farmers to use seed/fertilizer properly

Storage of produce

Market economy training

(Offer crop storage solutions and tech about market fluctuations to maximize crop sales)

Value Proposition:

To aid farmers in improving their harvest (by providing knowledge and supplies) so that they can pull themselves out of poverty, and eradicate poverty and hunger in their communities.

When farmers become more productive they climb out of poverty, feed their communities and reduce environmental land pressure.

Customers Relationships:

Currently serving ~800,000 farmers

Plan to serve (2020) ~1 million farm families with more than 5 million people in those families

Produce enough food to feed another 5 million

Customer Segments:

Farmers in Kenya, Rwanda, Burundi, Tanzania, Uganda, Malawi

Farmers families

Neighbors/ communities – people in these developing countries

Key Resources:


Donors (companies, non profits, government)

Rural Field Officers

Truck Drivers – Truck renting companies


Hands on/face to face contact through delivery service of supplies and trainings by rural field officers every two weeks

Pursuing collaboration with government and private sector to broaden reach

Cost Structures:

Farming supplies

Rural Field Officers

Warehouses where supplies are stored and delivery of these supplies to the farmers

Resume Streams:

Asset-based loans (covers 75% of costs)

  • Farmers pay little by little over time for the supplies they provide (covers most costs)

Outside funding – donations

  • Stock
  • Corporate
  • Grants: USAID


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