List five compelling takeaways from the Art of the Start.

• It’s not about the money your venture will make, it’s about the value it brings to the society and the world through the increasing quality of life
• Have your mission statement be specific and simple, three to four key terms. 
• Don’t ask people to do something that you wouldn’t
• Higher people that are better than yourself (i.e. smarter, more proactive, more creative, etc…) 
• Have the ability to provide a unique product or service that gives value to the customer  

Articulate your value propositions for your diverse customer segments.

We want Almaty residents to improve their quality of life by limiting air pollution causes. We want them to breathe fresh air. Changing the current mindset about the effects of poor air quality in Almaty could potentially save people from obtaining respiratory and cardiovascular diseases.  Fewer people diagnosed means less money spent on hospital bills and medical costs. Currently, there is little to nothing being done for the people who are at risk in Almaty. Through our guidelines, we give a starting place for people to begin living healthier lives. This project also seeks to change the habits of the people of Almaty so that their daily routines do not put their health at risk. Finally, all our information will be accessible online. 

Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypotheses. 

Almaty had 1,863,000 residents in 2019. We can assume that the residents with health conditions, children, parents, and the elderly will have heard or been influenced by our efforts to minimize exposure to pollution. If our group can create a solid product and service, then we can have it become profitable in someway in the future. Since we don’t have a product with value in money on it we can’t assume our total addressable market.