Business Model: 

1. 1. Offer 
      1. Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air pollution 
   2. Customer Relationships: 
      1. Automated service 
         1. Having an online platform 
            1. an app or website 
            2. Interactive with the customer to get to know aspects of their life and understanding their individual needs to reduces air pollution exposure
      2. User community
         1. Survey will help approximate exposure to pollution with factors such as district, the volume of traffic in the area, and algorithms of precise air quality. This input of data of users will make better adjustments to what risks the community is in.
   3. Distribution Channels
      1. Expert system
         1. Database of information that links air quality protection information to the individual needs of the user
         2. An algorithm will help provides tips and insights to users based on their needs
      2. Appstore (Online App)
         1. Users will download our application through their phone’s AppStore to access our expert system/data
      3. Hospitals: 
         1. Will advertise our app and prescribe it to patients that need it
      4. Businesses: 
         1. Will distribute our app to their workers to use
   4. Customer Segments
      1. Hospitals and Insurance Companies: 
         1. Hospitals and Insurance companies will be able to medically prescribed our app to their patiences 
      2. Big Businesses/ (Ex: Powerplant, mining industries, etc..)
         1. Businesses will buy this app for their workers to use so they will be able to protect themselves during jobs that expose them more to air pollution.  Helps reduce liability for the company
      3. Individual Users (Including athletes, elderly, children, pregnant women etc..)
         1. Everyday users that download our app because they want to reduce their air pollution exposure
         2. Pregnant Women: 
            1. A highly susceptible group that requires a different marketing strategy.  Will help mother’s reduce vulnerability.
   5. Revenue Streams 
      1. Individual Users
         1. Members either pay for monthly or yearly membership to use all aspects of the app
      2. Digital Medicine: 
         1. People will get prescribed our app and the money for their membership will come from insurance companies
      3. Direct Charge:
         1. Charging businesses to use our app for their workers
   6. Key Activities 
      1. Platform/network
         1. Managing our online platforms
   7. Key Resources 
      1. Experts in web/app development
         1. In order to get our ideas developed into something tangible, we need to have web developers that can build and maintain our platform
      2. Data from IQAir
         1. This allows to validate all the information on our platform
      3. App and website platform
         1. The way we will be communicating our desired outcomes and ideas to create change
   8. Partner Network
      1. IQAir
      2. Hospitals and the Almaty health care system
      3. Web developers for development and maintenance 
      4. NGOs
      5. Power plants
   9. Cost Structure 
      1. App/web development
      2. Advertisement (Social Media ads, Radio, Video)
      3. Webmaster

3. Develop an M&E plan for your venture.

• Clearly list all assumptions.
  • There will be no hospital users during the first quarter (6 months of launching venture) 
  • Business users will not start using our app until the second year.
  • We’re assuming that we will meet the criteria that hospitals have. 
  • We’re assuming that the hospitals will recommend this to their patients. 
  • Businesses will be interested in investing in our venture for their workers’ sake. 
  • Workers will actually use the app if provided by the employer. 
  • Workers will understand that their information is protected. 
    • Workers will not be skeptical 
  • Employers will communicate the service to workers. 
• Identify short-term and long-term success metrics.
  • Short-term success metrics for our venture is the number of mobile app downloads. The increasing rate of downloads would show how effectively our venture entered the market. Also, it demonstrates the efficiency of our marketing strategy. 
  • Long-term success metrics would be a decrease in morbidity and mortality rate from respiratory and cardiovascular diseases. Also, we are planning to implement a built-in demographic feature in the app that would get information from the user regarding their health condition and build statistics for all the app users. That way we could track if the guidelines we provide are working for them. 
• Identify specific methods to measure the metrics.
  • Health statistics of Almaty
    • Analyzing a decrease in the number of respiratory, cardiovascular diseases
    • Analysing the rates of morbidity in the city to see if there is a decrease
  • Specific Workers
    • Businesses can encourage workers to use our app to monitor their health based on working conditions. The data provided by the worker will be CONFIDENTIAL and PRIVATE to us. We will use working conditions provided by present workers to better evaluate health risks.
  • User Profiles
    • Name, district/city/state, age, occupation (Public Information)
    • Questionnaire will include, but is not limited to, 
      • Health history related to cardiovascular and respiratory issues
      • Family health history
      • Daily habits (Exercise, diet, work/school, commuter)
    • We can record user’s health data within the app (Private Information)
    • With given health data, risks of potential or developing health issues can be advised
      • Track the number of hospital visits due to air quality-related visits
        • Ask how many times they have been to the hospital in the past year
      • Ask them to log their visits
        • Then compare data with their previous year
  • Hospital relationship
    • We can ask hospitals to ask patients if they use our app
    • Then we can track if people who use the app are going to the hospital
      • Compare data with people who do not use the app

Question 1: Income Statement (We are just starting out so our income statement is for the next two years since we won’t be making money for a while)

Revenue: +

• Subscription income from individuals: for individuals who take it upon themselves to download our app
• Digital medicine “prescription insurance”: for either hospitals or health insurance companies that want to offer our app as an addition to their medical care
• Premium profile income: for potentially added special features of our app that more specific groups for people such as athletes to use
• Direct charge towards a company for app use among workers: for companies that want to reduce liability for their workers by providing our app

Cost of Revenue: –

• Functional Services (domain fee + fees for features in the app)
• Administrative Services
• IT Support Services (App updates/maintenance)
• Marketing cost 

Gross Profit: Revenue – Cost of Revenue

Operating Expenses (Overhead): –

• Web Developers (Those that create website/app)
• Webmaster (Person that updates and overviews the website/app in the long run) 
• Domain
• Pay for air quality data usage (License)

Net Profit: (Gross Profit) – (Overhead)

Question 2: Funding Sources

1. 1. Design Phase
      1. Angel Investors
         1. These would be very good for our project because they typically fund the early-stages of projects, which we are in right now.  They could also add a lot of value to our project besides money.  Since we are still in the early stages it would be great to have someone that is also able to help us with which directions to go in order to make our project successful.  This funding source could help us with funding for web development and app design.  

• Federal Government

1. 1. 1. 1. This source of funding aligns well with our venture because we are serving as a way to spread public health awareness, therefore; aiding the federal government. This funding could specifically help strengthen or solidify our information maybe through accreditation or certification. If there was a way to get our information certified it could easily foster trust with customers in the next phase.
   2. Dissemination Phase
      1. Strategic Partners
         1. Our strategic partners that we pick would be a great funding source for the later phases of our project.  Especially if we have web development  companies as partners.  They could help fund the maintenance and continuing development of our app as well as paying for domain fees and functional services that have costs

• Federal Government

1. 1. 1. Having the Almaty government as a funding source for our project would be a huge benefit in terms of getting the government to start taking action and helping the city combat air quality.  They could also help us get into the healthcare system and fund 
   2. Let the business pay for itself?
      1. As a software/ online-based venture our cost of revenue is not a lot. So technically after getting past the design phase, we could rely on the venture to cover some cost in the dissemination phase. Especially the aspects of spreading awareness of our application. 

Question 3: Partnerships 

1. IQAir
   1. IQAir is an air quality data collection website that tracks different pollutants all over the world.  We need them to be able to advance our project because we need to have access to real time air quality data that we can feed into our app.  It will help us achieve scale since it will be able to justify our warnings and notifications that we want to distribute to people so that our app is more trustworthy and reliable.  IQAir already has data that we can use, but by partnering with us it could help them sell more of their air quality devices and be able to access even more data in Almaty
2. Hospitals and the Almaty health care system
   1. Partnering with hospitals and the health care system will help us reach a lot more people that are suffering from air pollution-related health issues like respiratory diseases, asthma, and cardiovascular diseases.  If we take a telemedicine approach and have doctors prescribing our app to their patients to help them reduce their air pollution intake, we would be able to reach a lot more people that need our app the most.  They might be willing to work with us because we are giving the doctors a way to help their patients stay aware of the air pollution they are bringing into their lungs.  Doctors will also be able to monitor exactly how much exposure their patients are receiving and can help adjust their medications better.  
3. Web developers for development and maintenance 
   1. Partnering with a web development company could be very beneficial for us to keep our app running quickly and efficiently.  We’re going to need someone that is good with not only app maintenance, but also updates and adding new features.  THis will help us scale our product because as we get more users we are going to need a bigger and bigger team to be able to manage all the information that the app is taking in and distributing.  A company that does web development would be willing to partner with us because we are creating something that has never been done before and could, if successful, be implemented in a lot of other countries and areas for helping track air pollution.
4. NGOs
   1. Partnering with NGOs will help give our venture credibility and allow us to reach more individuals through their connections.  It’s really important that we gain their support so they can help promote our app.  They would be willing to work with us because we are trying to provide help with the impact of pollution on individuals and that is something NGOs are constantly combatting along with environmental injustice.  
5. Power plant
   1. Partnering with the power plants in Almaty would be a really great way for us to help individuals that are more at risk from suffering from air pollution health issues.  All the workers in the power plant are being heavily exposed to air pollution and it would be great if we could reach all those individuals.  The power plants would be willing to work with us because a lot of their workers are being put at risk of health issues and our app can reduce the liability that the power plant has for causing those health issues.  

Business Model (Sorry it’s blurry, I couldn’t get it to save any better.  Here is what it says)

1. 1. Offer 
      1. Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air pollution 
   2. Customer Relationships: 
      1. Automated service 
         1. Having an online platform 
            1. a app or website 
         2. Interactive with the customer to get to know aspects of their life and understanding their individual needs to reduces air pollution exposure
      2. User community
         1. Users can share their profiles and information with each other to better interact
   3. Distribution Channels
      1. Expert system
         1. Database of information that links air quality protection information to individual needs of the user
         2. An algorithm will help provides tips and insights to users based off their needs
   4. Customer Segments
      1. City residents of Almaty
         1. People susceptible to air pollution effects
            1. Elderly, infinats, young children
            2. Individuals suffering air pollution induced health problems (respiratory and cardiac diseases)
            3. Individuals living in pollution dense areas
            4. Pregnant women
   5. Revenue Streams 
      1. Subscription Based
         1. Members either pay for monthly or yer;y membership to use all aspects of the app
      2. Licensing 
   6. Key Activities 
      1. Platform/network
         1. Managing our online platforms
   7. Key Resources 
      1. Experts in web/app development
         1. In order to get our ideas developed into something tangible, we need to have web developers that can build and maintain our platform
      2. Data from IQAir
         1. This allows to validate all the information on our platform
      3. App and website platform
         1. The way we will be communicating our desired outcomes and ideas to create change
   8. Partner Network
      1. Almaty Management University
      2. Company partner that collects air quality data and shares it with us (IQAir)
      3. Sponsors (Not determined yet)
   9. Cost Structure 
      1. App/web development
      2. Advertisement (Social Media ads, Radio, Video, 
      3. Webmaster

Ten Practical Lessons

1. Creating a venture that has more than one purpose or impact
   1. Greystone Bakery- makes brownies but also helps incarcerated people, their social impact helps the image of the company and distinguishes them. People go buy their products because of the difference they are making.
2. Make sure your venture or product is easy to use. Provides an incentive to use it
   1. Reel Garden simplifies the gardening process
3. Attempting to sculpt our venture to fit the needs of different demographics
   1. Envirofit creates a similar oven to the one their demographic uses but creates less smoke and fuel
4. Do not be afraid of doing or attempting something radical. 
   1. Everyone thought the creator of Barefoot college was crazy for wanting to work in rural communities with his college degree
5. Having a good way of presenting venture, make it exciting
   1. Even though Envirofit is only selling a stove their advertisement makes it look step above and interesting
6. Creating a subscription-based revenue stream
   1. Spotify, Netflix use this 
7. Accept all different types of workers
   1. Greystone bases their revenue model off having happy workers
8. Making the product personalizable 
   1. StichFix is a company that personalizes clothes for their consumers through data
9. Reel Garden is environmentally conscious/sustainable 
   1. This serves the goal of attracting customers who are willing to make a bigger impact by doing a regular activity like gardening
10. Investing in the health improvements of consumers
    1. Weight Watchers creates revenue from people who are willing to buy their products to improve their health

1. Develop a Business Model for your venture using the Osterwalder Business Model Canvas
   1. Offer 
      1. Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air quality
   2. Customer Relationships: 
      1. Automated service 
      2. User community
   3. Distribution Channels
      1. Expert system
   4. Customer Segments
      1. City residents of Almaty
         1. People susceptible to air pollution effects
   5. Revenue Streams 
      1. Subscription Based
      2. Licensing 
   6. Key Activities 
      1. Platform/network
   7. Key Resources 
      1. Experts in web/app development
      2. Data from IQAir
   8. Partner Network
      1. University in Almaty
      2. Company partner that collect air quality data
      3. Users 
   9. Cost Structure 
      1. App/web development
      2. Advertisement
2. Ten lessons learned from the eye-care video:
   1. Developing a system that will make the provided services accessible all around the world to all types of people 
      1. Break the access barriers 
   2. Equitable system that does not exclude any people (class, finances,etc)
   3. Having reliable and skilled staff is crucial to making sure that the system flows and productivity is high 
   4. Navigating how to be efficient both financially and productivity
      1. Aravind had a very effective amount of productivity but at much lower costs compared to the UK
         1. <1% of what it cost in the UK to provide the eye care services 
   5. Not everything has to be centered in India, they had information going from patients to expert doctors in other areas to observe the patient’s eye screens and then send results back
   6. Even with producing a product at low cost or no cost to some patients, they still made a profit
      1. Taking individual’s financial background to account
   7. Establishing a culture of compassion and problem ownership is paramount in a need based service delivery
   8. Efficiency in providing the eye care to people, created an efficient supply chain to get care to people quickly and effectively
      1. Having people get checked, going right to the buses, having an efficient surgical room, and going back to the buses to go home
   9. “…there is no exploitation/ It is ourselves we are helping/ It is ourselves we are healing.” 
      1. Don’t measure a venture’s success solely on profit. The amount of people who were able to receive the eye care services are an indicator of success as well. 
   10. A venture takes time to expand.
       1. Networking and collaboration to make the system flow more efficiently