04/19 Spencer Moros

Blog Post #10

  1. Refine your Business Model Canvas

2. Ten practical lessons from the business (revenue) models of ventures we reviewed today (or others you research) as they relate to your venture.

    1. Envirofit uses large distributors but also smaller, local businesses in order to distribute their product to more rural areas.  We can look at this and see how we might scale up in the future in order to make the test strip widely available
    2. Envirofit heavily focuses on the impact they’re making on the people, not necessarily the product→ when reaching out for funding proposals or competitions, we can use Envirofit as an example of how we should market our product.
    3. Envirofit does impact reporting where they call their customers to evaluate their products and collect information on cooking habits and what it’s being used for. We could translate this into our project through the testing of the WhatsApp communication system.
    4. Envirofit’s Impact of 1 Million Stoves highlights the company’s real-time data that they are collecting on their website.  Being able to include something like this on our website in the future could be incredibly useful for displaying our impact.
    5. Reel Gardening really focused on simplifying the gardening process and making it easy for users to participate.  Our test strip is designed to make it easier and cheaper for medical staff and patients to use.
    6. Reel Gardening provided a simple step-by-step tutorial for their users to even further simplify the process.  Our group could look at doing informational videos or messaging for CHWs and the women in the communities on the symptoms and risks of UTI/Preeclampsia going undetected.  Offer a more visual option.
    7. Reel Gardening offers an “Our Blog” section on their website.  It provides customers with information pertaining to gardening.  From different recipes to how to collect rainwater, Reel Gardening provides its customers with all information that’s relevant to the product.  Through our WhatsApp communication system, we can look at different ways to engage UHWs with the test strips and ultimately encourage increased testing.
    8. Greystone Baker has an open-hiring policy and not only pays its employees but also goes above in beyond in providing benefits for them.  Ukweli may not be able to fund benefits/opportunities like Greystone, but we can look at providing some sort of reward or benefits for becoming a UHW.  Making certification to be a UHW something that is exciting and exclusive, while maintaining our accessibility, could encourage word-of-mouth marketing between CHWs.
    9. Barefoot College really looked at spreading their knowledge through already established social networks.  For example, they trained grandmothers in order to educate and spread the use of solar power. Similarly, we are using already established social connections through CHWs to distribute the product.  We could also potentially look into using and encouraging certified UHWs to spread the word about Ukweli and the test strips to increase interest and testing.
    10. Barefoot College works to empower women directly by giving them the tools to establish solar power in their rural communities.  We could potentially look at a way to work directly with women so we know they’re seeing an impact and feel empowered to seek medical care.

Leave a Reply