AI Frontiers: ASEAN’s Balancing Act Between Innovation and Regulation

Southeast Asian nations are adopting a business-friendly approach to AI regulation, diverging from the EU’s push for globally harmonized rules. A confidential draft of ASEAN’s “guide to AI ethics and governance” reviewed by Reuters is more culturally sensitive and less stringent than the EU’s framework. This approach accommodates the region’s diverse rules on censorship and public content, making it more appealing to tech companies like Meta, IBM, and Google. The ASEAN guide, which is voluntary, aims to encourage innovation while providing ‘guardrails’ for safer AI.