Value Propositions
For Almaty residents who have respiratory issues, Almaty Assistant is an app that can help limit air pollution exposure in order to prevent further respiratory distress.
For the Almaty government, who fund the health care systems, Almaty Assistant is an app that can promote healthy behaviors in order to reduce health care costs and strains on the health care system.
For companies whose employees often work outside and are exposed to air pollution, Almaty Assistant is an app that can provide information on how to improve workers’ health, increase productivity, and reduce time off related to illnesses.
For the insurance providers in Almaty, Almaty Assistant is an app that can promote healthy behaviors in order to reduce health care costs and save the insurance providers money.
For Almaty residents who are athletes or physically active, Almaty Assistant is an app that provides information and suggests behavioral changes in order to optimize workouts and prevent respiratory damage.
Total Available Market
Total available market is all Almaty residents, which is about 1,930,000 people. Especially, we will focus on residents who are in medical related occupations and outdoor occupations that have the most exposure to air pollution.
Total Addressable Market
The total addressable market is everyone with cell phones. Most of the Almaty residents have a cell phone, so the addressable market is theoretically the majority of the city. However, younger people with more cell phone experience will be more addressable. We hypothesize that younger people will be more open to downloading our app and following the advice that we offer. Most residents use android phones. Currently, our available market will be android users as we will code the app to cater to the majority of the population.
Some related statistics:
Total Almaty Population- 1,930,000 people
Age Demographics
0-14 years old – 22% of the population
15-64 years old – 70% of the population
65 and over- 8% of the population
AlmaU Student Population- 3,500 students
Cell phone Provider Brands by % of market share
* Cell phone usage seems to be pretty ubiquitous in Almaty
Samsung- 41.36%
Apple 20.06%
Xiaomi- 15.18%
Huawei- 10.18%
Oppo – 6.8%
LG- 1.24%