List five compelling take-aways from the Art of the Start. 

1. It is critical to have a mantra for your organization – allows for everyone to have a core mindset

1. 10, 20 30 – Presentations. The 10, 20, 30 technique is important to make sure that the audience knows we are knowledgeable about our presentation
   1. 10 slides in pitch
   2. 20 minutes
   3. 30 pt smallest font 

1. Don’t ask people to do something you wouldn’t do
   1. There is no way you can expect someone to invest in you if you wouldn’t be a user of your own project/product

1. It is important for our team to create our Milestones, Assumptions, and Tasks (MAT). If we learn to use MAT consistently, it will allow us to understand our project goals. MAT will help us divide our tasks among our group evenly which will allow us to be more efficient while working on our project milestones that will lead towards the achievement of our goal.

1. It is important to have a team with a diverse set of skills. The more diverse our group is, the more perspectives we will have to be able to analyze and reflect on our project to make more improvements to our work. Different people with different skills can have different tasks in our project, and all these skills combined will result in a successful project and presentation.

Articulate your value propositions for your diverse customer segments. FYI: Value propositions should only be one sentence

For mothers who want to ensure the food safety of their children, our muffins and puddings allow children to receive the micronutrients they need on a daily basis, all while enjoying a tasty snack. 

For mothers who want to add health benefits to the meals they cook, our fortified bouillon cubes compliment every dish while adding nutritional value that is not available in other competitors like Maggi.

Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypotheses.

• Total Available Market: 
  • 470,000 children in Sierra Leone that are malnourished and/or stunted

• Total Addressable Market: 
  • Let’s assume that we can reach 1% of the market initially – realistic assumption because we are starting in one region before expanding to others.
  • 470,000*0.01= 4,700 children
  • This is realistic because our past taste testing showed that 98% of mothers in SL would buy our product to feed to their children. We cannot reach the entire country at once, which is why the 1% assumption was made. We hope that in the coming years, our market share grows and we reach more kids. The more kids we reach, the lower malnourishment and stunting will be prevalent in SL. Our product competes on value, not price (which is affordable), so it strengthens our presence in the market. There are no comparable products currently in the food market, which also helps in reducing the elasticity of our demand. This leaves people who want to make sure their kids are nourished properly with no other choice than to purchase our product.