Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air pollution
Customer Relationships:
Automated service
Having an online platform
an app or website
Interactive with the customer to get to know aspects of their life and understanding their individual needs to reduces air pollution exposure
User community
Survey will help approximate exposure to pollution with factors such as district, the volume of traffic in the area, and algorithms of precise air quality. This input of data of users will make better adjustments to what risks the community is in.
Distribution Channels
Expert system
Database of information that links air quality protection information to the individual needs of the user
An algorithm will help provides tips and insights to users based on their needs
Appstore (Online App)
Users will download our application through their phone’s AppStore to access our expert system/data
Hospitals:
Will advertise our app and prescribe it to patients that need it
Businesses:
Will distribute our app to their workers to use
Customer Segments
Hospitals and Insurance Companies:
Hospitals and Insurance companies will be able to medically prescribed our app to their patiences
Big Businesses/ (Ex: Powerplant, mining industries, etc..)
Businesses will buy this app for their workers to use so they will be able to protect themselves during jobs that expose them more to air pollution. Helps reduce liability for the company
Individual Users (Including athletes, elderly, children, pregnant women etc..)
Everyday users that download our app because they want to reduce their air pollution exposure
Pregnant Women:
A highly susceptible group that requires a different marketing strategy. Will help mother’s reduce vulnerability.
Revenue Streams
Individual Users
Members either pay for monthly or yearly membership to use all aspects of the app
Digital Medicine:
People will get prescribed our app and the money for their membership will come from insurance companies
Direct Charge:
Charging businesses to use our app for their workers
Key Activities
Platform/network
Managing our online platforms
Key Resources
Experts in web/app development
In order to get our ideas developed into something tangible, we need to have web developers that can build and maintain our platform
Data from IQAir
This allows to validate all the information on our platform
App and website platform
The way we will be communicating our desired outcomes and ideas to create change
Partner Network
IQAir
Hospitals and the Almaty health care system
Web developers for development and maintenance
NGOs
Power plants
Cost Structure
App/web development
Advertisement (Social Media ads, Radio, Video)
Webmaster
Develop an M&E plan for your venture.
Clearly list all assumptions.
There will be no hospital users during the first quarter (6 months of launching venture)
Business users will not start using our app until the second year.
We’re assuming that we will meet the criteria that hospitals have.
We’re assuming that the hospitals will recommend this to their patients.
Businesses will be interested in investing in our venture for their workers’ sake.
Workers will actually use the app if provided by the employer.
Workers will understand that their information is protected.
Workers will not be skeptical
Employers will communicate the service to workers.
Identify short-term and long-term success metrics.
Short-term success metrics for our venture is the number of mobile app downloads. The increasing rate of downloads would show how effectively our venture entered the market. Also, it demonstrates the efficiency of our marketing strategy.
Long-term success metrics would be a decrease in morbidity and mortality rate from respiratory and cardiovascular diseases. Also, we are planning to implement a built-in demographic feature in the app that would get information from the user regarding their health condition and build statistics for all the app users. That way we could track if the guidelines we provide are working for them.
Identify specific methods to measure the metrics.
Health statistics of Almaty
Analyzing a decrease in the number of respiratory, cardiovascular diseases
Analysing the rates of morbidity in the city to see if there is a decrease
Specific Workers
Businesses can encourage workers to use our app to monitor their health based on working conditions. The data provided by the worker will be CONFIDENTIAL and PRIVATE to us. We will use working conditions provided by present workers to better evaluate health risks.
Business Model: 
