Aequitas Brand Consultation
Marketing
Student Name(s): Shaelyn Heft, Dmitry Kim, Julia Pardee, Meghan Reynolds, Zack Vinik
Course: MKT 326 – Marketing Analytics in the Digital Space
Faculty Member: Rebecca Wang
Project Details: Slides
Project description:
For this project, we worked with a non-profit organization, AEquitas, founded by Jennifer Long, who is a Lehigh alumna. The students came up with a plan for its digital marketing strategies. The students presented their plans to Jennifer via Zoom in March 2020.