Teach the Class: Google Analytics & Redbubble
Student Name(s): Molly Daniels, Kasey Riordan, Brielle Paul, Nicole Sparacio
Course: MKT 326 – Marketing Analytics in the Digital Space
Faculty Member: Rebecca Wang
Project Details: Slides
Project description:
The project allows students the opportunity to explore technologies on their own, and my group decided to explore Google Ads and Search Bidding in a real-world setting, using a real B2C website shop on RedBubble that sells sticker designs. Our group learned a lot through this project about marketing metrics and applying them to advertisements. We were able to examine real data from viewers of a RedBubble shop and use that to draw conclusions on how to best target customers through advertisements. We believe our submission can contribute to the Expo as it provides a real-world context to analyzing marketing metrics and encourages the application of theory taught in the classroom to practice.