The Bethlehem Dairy Store. The Dairy Store. Mowrer’s. The Cup. Whatever people choose to call it, it means the same thing to all: a locally owned and operated business that has been serving up homemade ice cream and memories to Bethlehem residents and visitors since the 1930s.
The Bethlehem Dairy Store, originally owned by the Mowrer family, first opened on Linden Street in the 1930s. Those first few generations knew the shop as “The Dairy Store” or “Mowrer’s,” after the store’s owners. However, the shop’s giant milkshake-cup shape led to its more current nickname “The Cup.”
“We don’t care what they call it, as long as they keep coming,” long-time employee Nancy Butler said.
The Cup and the university bookstore are the only two spots that have held residency since the opening of Farrington Square. Butler discussed that the shop sees a lot of business from both students and area families.
She said that during the school year the majority of customers come from Lehigh students, while families will visit more readily during the summer months. However, both times of year see a broad demographic. The only time the shop closes is during Lehigh’s winter break, as most students aren’t on campus and fewer area families are going out for ice cream.
“You tend to get to know people by name sometimes, you just talk to them and get to know them,” Butler said of visitors who frequently come to the store.
For some people The Cup is a special-occasion visit, while for others, like 34-year-old Mark Ingram, it is a frequent occurrence.
“I probably come here about 10 times per month. It’s kind of my spot,” Ingram said.
Ingram said he usually switches up his order, but that “Cookie Monster” has become his favorite. “(Cookie Monster) has sort of become my go-to,” Mark said. “I feel like it’s the most consistently tasty flavor no matter the day I come.”
With all ice cream being homemade at the store, and regularly replenished, Butler also commented on the shop’s most popular flavors, citing mint chocolate chip, peanut butter cookie and moose tracks, among others, as other fan favorites.
“Personally, I love the black and white milkshake,” Butler said. “It reminds me of my mom’s milkshakes.”
Butler said the shop usually offers seasonal flavors such as fall’s pumpkin cheesecake, winter’s peppermint stick, and a variety of summary, fruity flavors.
“Time flies at The Cup,” Butler said. “You get a good cup of ice cream, a good laugh, and some great memories.”