#1 – What is the Org? What is its Purpose? What is its Value Proposition?

Ignita’s forecasting system 

• Farm-specific weather risk assessment through climate intelligence and forecasting solution

Purpose:

• Increase yield/produce by reducing weather-related uncertainties

Mission statement:

• More precision, less complexity

Location:

• Sweden and Ghana

#2 – Who are the Primary Customer Segments and Value Propositions? Who does it serve?

Primary Customer Segments: 

• Farmers
• Agricultural input suppliers
• Financial institutions

Value Propositions:

• Farmers: increases farm productivity by saving time and money
• Suppliers: strengthens customer relationships through farm insights and advice
• Financial Institutions: improves risk modeling for credit, insurance product design, and payback rate

#3 – What is this organization’s business model? Use the Business Model Canvas!

https://docs.google.com/presentation/d/1p3ayr6GRLUrBmg1e4mJe7QQAyZiPFfVT/edit#slide=id.g1dfebabf4c3_0_38

#4 – What are some practical things you can learn from this venture’s strategy?

Practical things we can learn from their business strategy:

• Eye catching website
• Customizing a products for different scenarios/areas of the world
• Be specific about what the product cost is