1. From the social enterprises we reviewed today, or others you have studied, identify ten extremely specific strategies that you can leverage for your project. The strategies can be about the technology, the business model, access to capital, customer education, messaging, thought leadership, etc. 

1. Pay what you can technique 
2. Razor/Cartridges business model, where the monitor is free/cheap but the filter inside costs money and needs to be replaced every couple months 
3. Donations/Grants can be a main source of revenue  
4. Bring technology to rural areas 
5. Create a website that explains the concept behind our monitors and educates about air pollution in Almaty
6. Be provocative 
7. Make our message/product super clear so there’s no confusion
8. People like to help others  REAL
9. Expand our product if successful to other parts of kazakhstan/the world
10. Simplify products so it’s easy for the customer to use it 

    2.  Create a first draft of your business model using the business model canvas. Please be as specific as possible and explain why you picked those specific approaches for each of the building blocks. 

1. Key proposition
   1. Affordable air monitors and air filters (necessary equipment)
      1. Preventive methods (individual level behavioral change)
         1. Reducing the impact of air pollution on health (from bottom up approach)
2. Customer segment
   1. Low-income households
   2. Educational institutions
   3. Generally all Almaty citizens
3. Channels
   1. Assembly shop
      1. Located AlmaU
      2. Employing AlmaU students (taskshifting) 
      3. Marketing: online+mouth to mouth
4. Customer relationships
   1. Maintainence
      1. Battery (once a year)
   2. Communication
      1. Through social media and telephone
5. Key activities
   1. Affordable air monitors and air filters
   2. Promoting preventive behaviors→Quasi-experimental study
6. Key resources
   1. Parts of air monitors and air filters
   2. Data from school and analysation
7. Key partners
   1. AlmaU: Experimental study; Assembly shop
   2. School: Experimental study; data collection
   3. Hospital & Ministry of health: Marketing; distribution [signaling partners]
8. Cost structure
   1. Cost: parts of air monitors and air filters
9. Revenue streams
   1. Same as Aravind hospital

1. Create a set of 2-4 slides to articulate your business model in a presentation. Come prepared to describe your business model in the next class. 

https://docs.google.com/presentation/d/14DYG_64ByBsKWHBiV7-UKb1nphhaj8vdwftXTNylwzc/edit#slide=id.g209e47bfe1c_0_124