1.) Detailed Income Statement:

2.) Business Model:

1. 1. Offer 
      1. Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air pollution 
   2. Customer Relationships: 
      1. Automated service 
         1. Having an online platform 
            1. an app or website 
            2. Interactive with the customer to get to know aspects of their life and understanding their individual needs to reduces air pollution exposure
      2. User community
         1. Survey will help approximate exposure to pollution with factors such as district, the volume of traffic in the area, and algorithms of precise air quality. This input of data of users will make better adjustments to what risks the community is in.
   3. Distribution Channels
      1. Expert system
         1. Database of information that links air quality protection information to the individual needs of the user
         2. An algorithm will help provides tips and insights to users based on their needs
      2. Appstore (Online App)
         1. Users will download our application through their phone’s AppStore to access our expert system/data
      3. Hospitals: 
         1. Will advertise our app and prescribe it to patients that need it
      4. Businesses: 
         1. Will distribute our app to their workers to use
   4. Customer Segments
      1. Hospitals and Insurance Companies: 
         1. Hospitals and Insurance companies will be able to medically prescribed our app to their patiences 
      2. Big Businesses/ (Ex: Powerplant, mining industries, etc..)
         1. Businesses will buy this app for their workers to use so they will be able to protect themselves during jobs that expose them more to air pollution.  Helps reduce liability for the company
      3. Individual Users (Including athletes, elderly, children, pregnant women etc..)
         1. Everyday users that download our app because they want to reduce their air pollution exposure
         2. Pregnant Women: 
            1. A highly susceptible group that requires a different marketing strategy.  Will help mother’s reduce vulnerability.
   5. Revenue Streams 
      1. Individual Users
         1. Members either pay for monthly or yearly membership to use all aspects of the app
      2. Digital Medicine: 
         1. People will get prescribed our app and the money for their membership will come from insurance companies
      3. Direct Charge:
         1. Charging businesses to use our app for their workers
   6. Key Activities 
      1. Platform/network
         1. Managing our online platforms
   7. Key Resources 
      1. Experts in web/app development
         1. In order to get our ideas developed into something tangible, we need to have web developers that can build and maintain our platform
      2. Data from IQAir
         1. This allows to validate all the information on our platform
      3. App and website platform
         1. The way we will be communicating our desired outcomes and ideas to create change
   8. Partner Network
      1. IQAir
      2. Hospitals and the Almaty health care system
      3. Web developers for development and maintenance 
      4. NGOs
      5. Power plants
   9. Cost Structure 
      1. App/web development
      2. Advertisement (Social Media ads, Radio, Video)
      3. Webmaster

3.) Develop an M&E plan for your venture.

• Clearly list all assumptions.
  • There will be no hospital users during the first quarter (6 months of launching venture) 
  • Business users will not start using our app until the second year.
  • We’re assuming that we will meet the criteria that hospitals have. 
  • We’re assuming that the hospitals will recommend this to their patients. 
  • Businesses will be interested in investing in our venture for their workers’ sake. 
  • Workers will actually use the app if provided by the employer. 
  • Workers will understand that their information is protected. 
    • Workers will not be skeptical 
  • Employers will communicate the service to workers. 
• Identify short-term and long-term success metrics.
  • Short-term success metrics for our venture is the number of mobile app downloads. The increasing rate of downloads would show how effectively our venture entered the market. Also, it demonstrates the efficiency of our marketing strategy. 
  • Long-term success metrics would be a decrease in morbidity and mortality rate from respiratory and cardiovascular diseases. Also, we are planning to implement a built-in demographic feature in the app that would get information from the user regarding their health condition and build statistics for all the app users. That way we could track if the guidelines we provide are working for them. 
• Identify specific methods to measure the metrics.
  • Health statistics of Almaty
    • Analyzing a decrease in the number of respiratory, cardiovascular diseases
    • Analysing the rates of morbidity in the city to see if there is a decrease
  • Specific Workers
    • Businesses can encourage workers to use our app to monitor their health based on working conditions. The data provided by the worker will be CONFIDENTIAL and PRIVATE to us. We will use working conditions provided by present workers to better evaluate health risks.
  • User Profiles
    • Name, district/city/state, age, occupation (Public Information)
    • Questionnaire will include, but is not limited to, 
      • Health history related to cardiovascular and respiratory issues
      • Family health history
      • Daily habits (Exercise, diet, work/school, commuter)
    • We can record user’s health data within the app (Private Information)
    • With given health data, risks of potential or developing health issues can be advised
      • Track the number of hospital visits due to air quality-related visits
        • Ask how many times they have been to the hospital in the past year
      • Ask them to log their visits
        • Then compare data with their previous year
  • Hospital relationship
    • We can ask hospitals to ask patients if they use our app
    • Then we can track if people who use the app are going to the hospital
      • Compare data with people who do not use the app

1. Business Model:
a. Offer
i. Expert System that gives people the tools to make informed
decisions and change lifestyle habits to reduce their exposure to
air pollution
b. Customer Relationships:
i. Automated service
1. Having an online platform
a. app or website
2. Interactive with the customer to get to know aspects of
their life and understanding their individual needs to
reduces air pollution exposure
ii. User community
1. Users can share their profiles and information with each
other to better interact
c. Distribution Channels
i. Expert system
1. Database of information that links air quality protection
information to individual needs of the user
2. An algorithm will help provides tips and insights to users
based off their needs
d. Customer Segments
i. City residents of Almaty
1. People susceptible to air pollution effects
a. Elderly, infinats, young children
b. Individuals suffering air pollution induced health
problems (respiratory and cardiac diseases)
c. Individuals living in pollution dense areas
d. Pregnant women
e. Revenue Streams
i. Subscription Based
1. Members either pay for monthly or yearly membership to use
all aspects of the app
ii. Licensing
f. Key Activities
i. Platform/network
1. Managing our online platforms
g. Key Resources
i. Experts in web/app development
1. In order to get our ideas developed into something
tangible, we need to have web developers that can build
and maintain our platform
ii. Data from IQAir
1. This allows to validate all the information on our
platform
iii. App and website platform
1. The way we will be communicating our desired outcomes and
ideas to create change
h. Partner Network
i. Almaty Management University
ii. Company partner that collects air quality data and shares it
with us (IQAir)
iii. Sponsors (Not determined yet)
i. Cost Structure
i. App/web development
ii. Advertisement (Social Media ads, Radio, Video,
iii. Webmaster

^Business Model Canvas link

10 lessons:
1.) Creating a venture that has more than one purpose or impact
1. Greystone Bakery- makes brownies but also helps incarcerated people, their social impact helps the image of the company and distinguishes them. People go buy their products because of the difference they are making.
2.) Make sure your venture or product is easy to use. Provides an incentive to use it
1. Reel Garden simplifies the gardening process
3.) Attempting to sculpt our venture to fit the needs of different demographics
1. Envirofit creates a similar oven to the one their demographic uses but creates less smoke and fuel
4.) Do not be afraid of doing or attempting something radical.
1. Everyone thought the creator of Barefoot college was crazy for wanting to work in rural communities with his college degree
5.) Having a good way of presenting venture, make it exciting
1. Even though Envirofit is only selling a stove their advertisement makes it look step above and interesting
6.) Creating a subscription-based revenue stream
1. Spotify, Netflix use this
7.) Accept all different types of workers
1. Greystone bases their revenue model off having happy workers
8.) Making the product personalizable
1. StichFix is a company that personalizes clothes for their consumers through data
9.) Reel Garden is environmentally conscious/sustainable
1. This serves the goal of attracting customers who are willing to make a bigger impact by doing a regular activity like gardening
10.) Investing in the health improvements of consumers
Weight Watchers creates revenue from people who are willing to buy their products to improve their health