1.) Develop a Business Model for your venture using the Osterwalder Business Model Canvas
a.)Offer
-Expert System that gives people the tools to make informed decisions and change lifestyle habits to reduce their exposure to air quality
b.)Customer Relationships:
-Automated service
-User community
c.) Distribution Channels
-Expert system
d.) Customer Segments
-City residents of Almaty
(1.) People susceptible to air pollution effects
e.) Revenue Streams
-Subscription Based
-Licensing
f) Key Activities
-Platform/network
g.) Key Resources
-Experts in web/app development
-Data from IQAir
h.) Partner Network
-University in Almaty
-Company partner that collect air quality data
-Users
-Cost Structure
(1.) App/web development
(2.) Advertisement

2.) Ten lessons learned from the eye-care video:

a.) Developing a system that will make the provided services accessible all around the world to all types of people
(i) Break the access barriers
b.) Equitable system that does not exclude any people (class, finances,etc)
c.) Having reliable and skilled staff is crucial to making sure that the system flows and productivity is high
d.) Navigating how to be efficient both financially and productivity
(i). Aravind had a very effective amount of productivity but at much lower costs
compared to the UK
–> <1% of what it cost in the UK to provide the eye care services e.) Not everything has to be centered in India, they had information going from patients to expert doctors in other areas to observe the patient's eye screens and then send results back f.) Even with producing a product at low cost or no cost to some patients, they still made a profit (i). Taking individual’s financial background to account g.) Establishing a culture of compassion and problem ownership is paramount in a need based service delivery h.) Efficiency in providing the eye care to people, created an efficient supply chain to get care to people quickly and effectively (i.) Having people get checked, going right to the buses, having an efficient surgical room, and going back to the buses to go home i.) “...there is no exploitation/ It is ourselves we are helping/ It is ourselves we are healing.” (i). Don’t measure a venture’s success solely on profit. The amount of people who were able to receive the eye care services are an indicator of success as well. j.) A venture takes time to expand. (i). Networking and collaboration to make the system flow more efficiently