1. Business Model:
a. Offer
i. Expert System that gives people the tools to make informed
decisions and change lifestyle habits to reduce their exposure to
air pollution
b. Customer Relationships:
i. Automated service
1. Having an online platform
a. app or website
2. Interactive with the customer to get to know aspects of
their life and understanding their individual needs to
reduces air pollution exposure
ii. User community
1. Users can share their profiles and information with each
other to better interact
c. Distribution Channels
i. Expert system
1. Database of information that links air quality protection
information to individual needs of the user
2. An algorithm will help provides tips and insights to users
based off their needs
d. Customer Segments
i. City residents of Almaty
1. People susceptible to air pollution effects
a. Elderly, infinats, young children
b. Individuals suffering air pollution induced health
problems (respiratory and cardiac diseases)
c. Individuals living in pollution dense areas
d. Pregnant women
e. Revenue Streams
i. Subscription Based
1. Members either pay for monthly or yearly membership to use
all aspects of the app
ii. Licensing
f. Key Activities
i. Platform/network
1. Managing our online platforms
g. Key Resources
i. Experts in web/app development
1. In order to get our ideas developed into something
tangible, we need to have web developers that can build
and maintain our platform
ii. Data from IQAir
1. This allows to validate all the information on our
platform
iii. App and website platform
1. The way we will be communicating our desired outcomes and
ideas to create change
h. Partner Network
i. Almaty Management University
ii. Company partner that collects air quality data and shares it
with us (IQAir)
iii. Sponsors (Not determined yet)
i. Cost Structure
i. App/web development
ii. Advertisement (Social Media ads, Radio, Video,
iii. Webmaster

^Business Model Canvas link

10 lessons:
1.) Creating a venture that has more than one purpose or impact
1. Greystone Bakery- makes brownies but also helps incarcerated people, their social impact helps the image of the company and distinguishes them. People go buy their products because of the difference they are making.
2.) Make sure your venture or product is easy to use. Provides an incentive to use it
1. Reel Garden simplifies the gardening process
3.) Attempting to sculpt our venture to fit the needs of different demographics
1. Envirofit creates a similar oven to the one their demographic uses but creates less smoke and fuel
4.) Do not be afraid of doing or attempting something radical.
1. Everyone thought the creator of Barefoot college was crazy for wanting to work in rural communities with his college degree
5.) Having a good way of presenting venture, make it exciting
1. Even though Envirofit is only selling a stove their advertisement makes it look step above and interesting
6.) Creating a subscription-based revenue stream
1. Spotify, Netflix use this
7.) Accept all different types of workers
1. Greystone bases their revenue model off having happy workers
8.) Making the product personalizable
1. StichFix is a company that personalizes clothes for their consumers through data
9.) Reel Garden is environmentally conscious/sustainable
1. This serves the goal of attracting customers who are willing to make a bigger impact by doing a regular activity like gardening
10.) Investing in the health improvements of consumers
Weight Watchers creates revenue from people who are willing to buy their products to improve their health