Question 1: Income Statement (We are just starting out so our income statement is for the next two years since we won’t be making money for a while)

Revenue: +
-Subscription income
-Premium profile income

Cost of Revenue: –
-Functional Services (domain fee + fees for features in the
app)
-Administrative Services
-IT Support Services (App updates/maintenance)
-Marketing cost
Gross Profit: Revenue – Cost of Revenue

Operating Expenses (Overhead): –
-Web Developers (Those that create website/app)
-Webmaster (Person that updates and overviews the
website/app in the long run)
-Domain
-Pay for air quality data usage (License)

Net Profit: (Gross Profit) – (Overhead)

Question 2: Funding Sources
1. Design Phase
a.) Angel Investors
i. These would be very good for our project because
they typically fund the early-stages of projects,
which we are in right now. They could also add a
lot of value to our project besides money. Since
we are still in the early stages it would be great
to have someone that is also able to help us with
which directions to go in order to make our project
successful. This funding source could help us with
funding for web development and app design.
b.) Federal Government?
i. This source of funding aligns well with our
venture because we are serving as a way to spread
public health awareness, therefore; aiding the
federal government. This funding could
specifically help strengthen or solidify our
information maybe through accreditation or
certification. If there was a way to get our
information certified it could mare easily foster
trust with customers in the next phase.
2. Dissemination Phase
a.) Strategic Partners
i. Our strategic partners that we pick would be a
great funding source for the later phases of our
project. Especially if we have web development
companies as partners. They could help fund the
maintenance and continuing development of our app
as well as paying for domain fees and functional
services that have costs
b.) Federal Government?
i.Having the Almaty government as a funding source
for our project would be a huge benefit in terms of
getting the government to start taking action and
helping the city combat air quality. They could
also help us get into the healthcare system and
fund
c.) Let the business pay for itself?
i. As a software/ online-based venture our cost of
revenue is not a lot. So technically after getting
past the design phase, we could rely on the venture
to cover some cost in the dissemination phase.
Especially the aspects of spreading awareness of
our application.

Question 3: Partnerships
1. IQAir
a.) IQAir is an air quality data collection website that tracks different pollutants all over the world. We need them to be able to advance our project because we need to have access to real time air quality data that we can feed into our app. It will help us achieve scale since it will be able to justify our warnings and notifications that we want to distribute to people so that our app is more trustworthy and reliable. IQAir already has data that we can use, but by partnering with us it could help them sell more of their air quality devices and be able to access even more data in Almaty
2. Hospitals and the Almaty health care system
a.) Partnering with hospitals and the health care system
will help us reach a lot more people that are
suffering from air pollution-related health issues
like respiratory diseases, asthma, and cardiovascular
diseases. If we take a telemedicine approach and
have doctors prescribing our app to their patients to
help them reduce their air pollution intake, we would
be able to reach a lot more people that need our app
the most. They might be willing to work with us
because we are giving the doctors a way to help their
patients stay aware of the air pollution they are
bringing into their lungs. Doctors will also be able
to monitor exactly how much exposure their patients
are receiving and can help adjust their medications
better.
3. Web developers for development and maintenance
a.) Partnering with a web development company could be
very beneficial for us to keep our app running
quickly and efficiently. We’re going to need someone
that is good with not only app maintenance, but also
updates and adding new features. This will help us
scale our product because as we get more users we are
going to need a bigger and bigger team to be able to
manage all the information that the app is taking in
and distributing. A company that does web
development would be willing to partner with us
because we are creating something that has never been
done before and could, if successful, be implemented
in a lot of other countries and areas for helping
track air pollution.
4. NGO’s
5. Power plant
a.) Partnering with the power plants in Almaty would be a really great way for us to help individuals that are more at risk from suffering from air pollution health issues. All the workers in the power plant are being heavily exposed to air pollution and it would be great if we could reach all those individuals. The power plants would be willing to work with us because a lot of their workers are being put at risk of health issues and our app can reduce the liability that the power plant has for causing those health issues.