Blog Post 9

Develop a business model for your venture using the Osterwalder Business Model Canvas:

Our business and research team plans to research an antioxidant that will prevent aflatoxins from damaging copra during the copra drying process. The antioxidants that we are researching come from natural ingredients that are cost-effective and safe to consume. It is important that we look toward antioxidants that will be easily accessible to farmers as well. Our goal is that this antioxidant will be sustainable to farmers (saving them money) and produce more quality copra that farmers can sell at a higher price. In this system we plan for farmers to pay for the antioxidant themselves.

List lessons from the Business and operations model of the Aravind Eye Hospital:
• The organization was “patient-centric,” and was garnered toward the patients to make them more comfortable receiving care.
• Its goal was to have universal techniques for patient care despite the versatility of backgrounds.
• They changed their approach due to lack of money and to unify practices between doctors and patients in different locations.
• They coordinated community vision checks so they could identify the problem’s scale and figure out how to distribute resources.
• They scaled their project by working in community clinics and then adding more locations to reach more people.
• They took different approaches to solve the same problem beginning with their community clinics and moving toward different location eye clinics, which allowed them to reach a larger population of people.
• They coordinate prices based on the clients’ income and lives, making it somewhat accessible to people of all incomes.
• They targeted their venture to reach the target market (the people who needed the services the most).
• Since they had limited ophthalmologists they had to organize effective ways to distribute the resources among the patients.
• They had an increase in expenditure and revenue because they performed free work for those who could not afford the services.

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