1) Develop a Business Model for your venture using the Osterwalder Business Model Canvas.
2) List ten lessons from the Business and Operations model of the Aravind Eye Hospital
- Find a need, fill a need → creating value
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- Empowering blind people.
- Giving dignity to people that have vision disabilities.
- Addressing the issue at its source (80% is preventable/curable)
- A pair of glasses will make 2.4 million people see
- Glasses also as a “fashion statement” (value proposition)
- Scale Building → Aravind Eye Clinic (AEC)
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- [1976]
a 11-bed clinic
- [1976]
- [2009] it became the AEC SYSTEM!
4000 beds in 5 eye hospitals
33 primary eye care centers (key partnerships)
4 managed eye hospitals - Per day the AEC system does: (key activities)
“A typical day at Aravind, we would do about a thousand surgeries, maybe see about 6,000 patients, send out teams into the villages to examine, bring back patients, lots of telemedicine consultations, and, on top of that, do a lot of training, both for doctors and technicians who will become the future staff of Aravind” (Ravilla, T. — TED India 2009) - Innovation for lack of resources → create community ownership and rope them in both as a partner and resource
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- Community camp organized by locals to find a place and organize volunteers to line people up for testing & diagnosis
- Cuts down on costs & manpower needed to gather large groups of people for screening
- Bringing the treatment to the people who can’t access it
- “Community Camps”
a) Empowering community members: capacity building (Key Activity)
b) Community members become partners. (Key partnerships)
6) McDonald’s Business Model → fast service franchise
- High efficiency by producing eye care, techniques, and methods all in the same way b/c all eyeballs (the problem and the treatment) is the same
- Delivery system: a franchise of fast eye care, (Channels)
7) Counseling & transportation to hospitals offered if needed. (Key resource)8) Cutting down barriers to adoption/access → instant “delivery” of glasses after testing at camp
9) Build systems to target root of problem → set up new system of reaching people/ access to testing
- Creating new primary eye care centers with tele-consultations with doctors
- Using technology to decrease need of people going to hospitals in person (as they may not be able to)
10) Costs of scale → making the system work financially
- Gave a lot of it away for free (for those who couldn’t afford)
- Charged local market rates (for the ones who could pay)
- Idea of ownership and healing instead of exploitation
- Decreasing costs in the clinical process to create quality, patient-centered care
- Take advantage of the market inefficiency (e.g., low competition?)
