The facts:

• Neem is indigenous to India and is considered sacred
• neem used extensively over the past 2,000 years for medicinal purposes, food production, toiletries, fuel, and pesticides. 
• Neem products used widely across India and the industry as a whole employs many poor people
• Chetan operates a small business of neem tree products
• Chetan’s family has owned this business for the last seven generations
• The business employs 60 people in different functions
• Despite being familiar with over 200 applications of the tree and its derivatives, Chetan does not know the exact name of the neem seed extract, Azadirachtin. 
• Ten years ago, Tom Johnson (OOPS) discovered the neem seeds’ use as a potent pesticide. 
• Tom received a patent for the pesticide formula and brought the product to market
• They have the worldwide patent and financial capital to manufacture and sell the product on a large scale.
• People are likely to prefer buying products from US companies over small Indian cottage, affecting chetans business

 

The stakeholders

• OOPS
  • Prof: Make a shit ton of cash
  • Gain huge market share
  • Personal: Make a shit ton of cash
• Chentan
  • Prof: Keep his employees 
  • Personal:
• Chentan’s employees 
  • Prof:
  • Pers:
• Other indian growers of neem trees
  • Prof: money/job security
  • Personal: feeding families, social worth
• Competing companies (chetan could help them instead)
• Consumers in india

 

Start pushing the other products they manufacturer such as skin creams, contraceptives and lamp oil.

• Ethical or principal code: Duty-based thinking. This solution respects people as ends in themselves.
• Pros: Chetan won’t have to fire employees, they will still have an income, continue to produce profitable neem products.
• Cons: Lose market share because they are losing the pesticide. Business may struggle until other products rise in popularity.

2. Chetan can suggest a merge with OOPS
• Ethical or principle code: Utilitarianism. This solution aims to produce the greatest overall good for all affected.
• Pros: Chetan won’t have to fire employees, CSR for OOPS.
• Cons: Chetan can’t function independently, have to rely on OOPS for decision making

3. Chetan finds loopholes in the US patent. They then choose to alter formula to make it slightly different from what is currently patented by OOPS.
• Ethical or principle code: Virtue. This solution aims to exercise appropriate justice and maintains integrity for Chetan.
• Pros: Produce an environmentally friendly product that is similar to OOPS, won’t have to fire employees.
• Cons: still cannot produce it as cheaply as OOPS.