Week 7: Building Coalitions and Movements

Over the course of progressing our venture the past year, we have developed many partners, in country and out of country. Our partners, how we established that partnership, and our relationship with those partners are described below:


  1. World Hope
    1. We worked at World Hope and with their staff.
    2. They helped us because they provided us with workspace and connections in Sierra Leone. We helped them too because we expanded their reputation by involving them and tying them to our research.
    3. We should continue to participate in important projects so that we can continue our relationship with them.
  2. Bettah Bakery
    1. They allowed us to use their spaces for baking the muffins and roasting the sweet potatoes
    2. We helped them develop their business model and they gave us access to resources we needed. We attempted to make it an equal relationship but there were some kinks that we needed to work out.
    3. It would have been a stronger relationship if they were further along in their business and we were able to fully rely on them for the things that they said we could rely on them for.
  3. Translators
    1. World Hope employee (Jawara) helped us connect with them and establish a partnership
    2. They helped us to effectively communicate and administer our questionnaires to the Sierra Leonean people. We compensated them for their work and time.
    3. To strengthen this relationship, we must keep in touch with the translators so that we can use them in upcoming years.
  4. Wesleyan Church
    1. We were able to establish this partnership through our relationship with the Betteh Bakery (they have a partnership with the church)
    2. They allowed us to use their church as a platform to administer our questionnaires. They provided us with tables, chairs, and volunteers who helped us effectively gather data. We helped the church by helping them with their core goal: helping the people of Sierra Leone.
    3. To strengthen this relationship, we should be sure to keep communications strong even when we are not in Sierra Leone.
  5. Allieu
    1. Partnered to help us drive our project ideas, connect us with Director of Food & Nutrition, general guidance
    2. ^ Introducing nutritious product for them
    3. More communication
  6. Clinics/CHOs
    1. Our partnership with clinics and CHOs allowed us to gather data from mothers and children.
    2. The clinics allowed us to come and receive data from mothers and children. The mothers and children got to taste our food.
    3. This relationship was very beneficial. In order to make it more equitable and stronger we would need to bring enough food for everyone.
  7. University of Freetown
    1. They gave us interns that we could use to help us with whatever we needed for our project
    2. We gave their students real life experience in their fields that they were interested in and they helped us further our project. We worked together nicely but it was not necessarily equitable; we are students in charge of other students.
    3. This partnership would have been strengthened if we were positioned closer locationally
  8. College of Engineering (funding partner)
    1. The college of engineering gave us funding to conduct our research in SL this summer.
    2. To strengthen this relationship we can write a publication to bring publicity to the university and the college.
  9. GELH (funding partner)
    1. GELH funded $1000 for each of us to travel to Sierra Leone.
    2. GELH helped us by making it financially feasible for us to go. We help them because we are giving them a good reputation and helping them contribute.
    3. It will be a stronger relationship after we do the GELH presentation at the end of October; they will know exactly what we did and how they helped us.
  10. Creative Inquiry Dept
    1. The Creative Inquiry Department gave us funding for in country expenses
    2. We gave them publicity for the project by coming back and producing projects
    3. We can make the relationship better by continuing to advocate and recruit new GSIF members

In class, we discussed the numerous benefits that coalitions bring to a venture and a shared overall goal. Below we have created a potential coalition, centered around our big picture goal (listed below) for our malnutrition team.

Ultimate Outcome that we want to see:

  • No child in sierra leone should be malnourished or stunted

How to build a larger movement to get to this cause?

  • Build a coalition
    • Diverse group of individuals and organizations who work together to reach a common goal


Ultimate Goal: No child in sierra leone should be malnourished or stunted

Name: NewTrition Coalition


  • Sierra Leone President
    • Having the president endorse our products and goals would definitely put our name out there
    • People would have increased trust in our products
    • The president would obviously have lots of influence over the ministries and such we would need approvals from
  • Director of Food & Nutrition
    • Having the director of food and nutrition in our coalition would establish us a safe product in the eyes of all the Sierra Leonean people
    • They also have lots of knowledge of the other malnutrition targeting foods on the market and their distribution pathways which could be extremely helpful to us
  • Ministry of Health and Sanitation
    • Similar to the bullet above, the ministry of health and sanitation’s role would be to endorse our product so that the general population knows that this food is safe, healthy, and impactful
    • They also have lots of knowledge of the other malnutrition targeting foods on the market and their distribution pathways which could be extremely helpful to us
    • They have abundant resources
  • WHI
    • World Hope has numerous resources and champion people who would be dedicated to helping our venture in any way possible
    • they are also worshipped in the Makeni area and would give people a reason to trust our product
    • UNICEF has already come super far in the fight against childhood malnutrition
    • They have key partners and resources that we could leverage
  • Mother’s Support Group
    • In country
    • UNICEF created and funds this group
    • Getting the mothers of Sierra Leone on our side is key to the success of our products because it will be the mothers purchasing the food for their children
    • They will give us honest and incredibly important feedback on how we can better market and sell our products so that more mothers will be willing to buy it
  • Famous well-known soccer player
    • The role of this soccer player in our coalition would be to use him as a marketing strategy
    • Because soccer is incredibly popular in Sierra Leone, having an idol endorse our product would motivate children and mothers to buy our products


1 Thought.

  1. You have a great mix of players in your plan for coalition building – I especially like the idea of involving a soccer player to help with marketing the product. Your reflections on partnerships also do a good job of considering what the partnership was like from both sides, and I think your emphasis on communication to strengthen many of them is well-placed. People who were involved, even if just with one stage of the project, often want to be kept in the loop about how it’s progressing and how their contributions were used.

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