1. List five compelling take-aways from the Art of the Start. 

 

• 10 slides:20 minutes:30 point font rule
• X is the desirable place in the graph where it’s a unique product that only you can make and it is of great value to the customer
• Have specific business models; metaphorically ask “who is my customer” and “how do I get their money”
• Innovate on technology, service, etc. not on business models
• How to create meaning: increase quality of life, right a wrong, and prevent the end of something good

 

2. Articulate your value propositions for your diverse customer segments. 

 

For small farmers who cannot produce enough copra to make a bigger profit, our fast and cost-reducing copra oven is the copra farming equipment that saves valuable time from the drying process and increases copra production.

 

3. Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypotheses.

 

Total Available Market:

• Both men and women are coconut farmers who have to support their families with the income received from copra farming
• Over 15 million Filipino farmers rely on coconut farming for their livelihood
• Low-income, small coconut farmers
• NGOs like Catholic Relief Services Philippines and others who want to help coconut farmers expand their market
• Coconut is one of the most important crops and major exports of Philippines – making up 3.6% gross value-added in agriculture
• The global coconut oil market revenue is worth $5.9B
• About 25 million Filipinos are directly or indirectly dependent on the coconut industry – roughly 9 million of those who are directly involved live in poverty

 

Total Addressable Market:

• 3.4 million copra farmers suffering from income cut from the 64%  reduction in coconut price
• Proper drying of Copra takes around 4 days for farmers
• Farmers from Samar only have an annual income of $620 from copra production