1. List five compelling take-aways from the Art of the Start. 

1. Your Mission Statement should be more of a Mantra.  No more than 3-4 words that emphasize your values.
2. You shouldn’t use more than 10 slides for a presentation.  You want to keep your slides/presentation quick and simple in order to maintain the attention of your audience.
3. Polarize People.  If you aim to make everyone happy, you will land at mediocrity.  
4. You want to find your business “soulmates”.  You want to find people who balance you out/studied in different disciplines that way your business isn’t too heavily focused on one aspect of development. 
5. Think Different.  You aren’t going to get anywhere by making another dating app.  Think outside the box and add something new to the market. 

2. Articulate your value propositions for your diverse customer segments. 

For Mothers in Sierra Leone, who are susceptible to UTIs and Preeclampsia, our Ukweli Test Strip is a straight forward, affordable testing strip for UTIs and Preeclampsia that could save their lives and increase their quality of life.  

3. Discuss your Total Available Market and Total Addressable Market. List all your assumptions and hypothesis.

Our Total Available Market right now is all the mothers in Sierra Leone.  That would be a catchment population of about 3 million women. Our Total Addressable Market is the women that are currently served in our catchment population, so women who have a Ukweli Certified Health Worker in their community.  This population is about 300,000 women according to the data we have received so far.