Create three alternate business models for your venture.

 

1. Subscription-Based Model 

• Description

• • AISHA offers subscription-based access to its comprehensive healthcare education platform, providing healthcare workers with essential knowledge, resources, and support to improve patient care and outcomes.
• Customer Segments:
  • Healthcare Facilities: Targeting primary healthcare units, clinics, and hospitals in underserved communities, where healthcare workers require access to quality education and training.
  • Healthcare Workers: Including nurses, clinical officers, and community health workers who seek ongoing professional development and support in their roles.
• Key Partners:
  • Nonprofit Organizations: Collaborating with local and international nonprofits working in healthcare, education, and technology sectors to amplify reach and impact.
  • Government Health Ministries: Partnering with government agencies to align initiatives with national healthcare priorities and regulations.
• Revenue Streams:
  • Subscription Fees: Generating revenue through recurring subscription fees paid by healthcare facilities or individual healthcare workers for access to AISHA’s platform.
  • Tiered Pricing: Offering different subscription tiers with varying levels of access and features to cater to the diverse needs and budgets of customers.
• Customer Relationship:
  • Continuous Support: Providing ongoing customer support, training, and updates to ensure that subscribers maximize the value of their subscription.
  • Community Engagement: Fostering a community of practice among subscribers, facilitating knowledge sharing, collaboration, and peer support.
• Channels:
  • Direct Sales: Utilizing direct sales channels to reach healthcare facilities and individual healthcare workers, offering personalized consultations and demonstrations to showcase the value of the subscription.
  • Online Platform: Leveraging AISHA’s website and digital marketing channels to promote subscription offerings and facilitate online sign-ups.
• Key Activities:
  • Content Development: Continuously curating and creating high-quality educational content, including lessons, tutorials, case studies, and reference materials, to enrich the subscription platform.
  • Platform Maintenance: Regularly updating and maintaining the subscription platform to ensure optimal performance, security, and user experience.
• Cost Structure:
  • Content Creation Costs: Investments in content development, including salaries for content creators, licensing fees for third-party resources, and production expenses.
  • Technology Infrastructure: Costs associated with maintaining and scaling the subscription platform, including hosting fees, software licenses, and IT support.
• Value Proposition:
  • Access to Comprehensive Education: Subscribers gain access to a comprehensive library of healthcare education resources, covering a wide range of topics and specialties, to enhance their knowledge and skills.
  • Convenience and Flexibility: Subscribers can access educational content anytime, anywhere, on any device, providing flexibility to fit learning into their busy schedules.
  • Professional Development Support: AISHA’s subscription service offers ongoing support and resources to help healthcare workers stay up-to-date with the latest developments in their field and advance their careers.

 

2. Social Impact Model:

• Description 
  • AISHA operates as a nonprofit social enterprise focused on leveraging technology to improve healthcare outcomes and access in underserved communities, particularly in Sierra Leone.
• Key Partners:
  • Nonprofit Organizations: Collaborates with local and international nonprofits working in healthcare, education, and technology sectors.
  • Government Agencies: Partners with government health ministries and agencies to implement programs and initiatives.
  • Technology Partners: Collaborates with technology companies to develop and deploy innovative solutions.
• Activities:
  • Technology Development: Designs and develops AISHA’s health education platform, including content creation, software development, and user experience design
  • Program Implementation: Executes projects and initiatives to deploy AISHA in primary healthcare units (PHUs) and train healthcare workers on its use.
  • Capacity Building: Provides training and support to healthcare workers and community members to enhance their digital literacy and healthcare knowledge.
• Resources
  • Technology Expertise: Employs a team of technologists, software developers, and healthcare experts to develop and maintain the AISHA platform.
  • Funding: Relies on grants, donations, and philanthropic support to finance its operations and programs.
  • Partnerships: Leverages partnerships with nonprofits, government agencies, and technology firms to amplify its impact and reach.
• Value Proposition:
  • Accessible Healthcare Education: Provides healthcare workers in PHUs with access to a digital health education platform, enabling them to improve their knowledge and skills.
  • Improved Health Outcomes: AISHA’s platform equips healthcare workers with evidence-based information and resources to deliver better care, leading to improved health outcomes for communities.
  • Scalable and Sustainable Solution: AISHA’s technology-driven approach allows for scalability and long-term sustainability, reaching remote and underserved areas with limited resources.
• Customer Relationship:
  • Collaborative Partnerships: Engages with partners and stakeholders in collaborative relationships to co-create and implement projects.
  • Community Engagement: Builds relationships with healthcare workers, community leaders, and beneficiaries to understand their needs and involve them in program design and implementation.
• Channels
  • Direct Outreach: Engages directly with healthcare facilities, government agencies, and community organizations through outreach efforts, events, and partnerships.
  • Digital Platforms: Utilizes its website, social media channels, and digital communication tools to disseminate information, share resources, and connect with stakeholders.
• Customer Segments:
  • Healthcare Workers: Targets frontline healthcare workers in PHUs, including nurses, clinical officers, and community health workers.
  • Community Members: Also targets community members who benefit indirectly from improved healthcare services and education provided by AISHA.
• Cost Structure:
  • Technology Development: Investments in software development, content creation, and platform maintenance.
  • Personnel Expenses: Costs associated with hiring and retaining skilled staff, including salaries, benefits, and training.
  • Overhead and Administrative Costs: Expenses related to office space, utilities, and administrative support.
• Revenue Streams:
  • Grants and Donations: Secures funding from foundations, governments, and individual donors to support its programs and operations.
  • Fee-for-Service Contracts: Generates revenue through fee-for-service contracts with healthcare organizations or government agencies for training and implementation services.
  • Partnerships and Collaborations: Explores opportunities for revenue-sharing partnerships with technology providers or healthcare organizations leveraging the AISHA platform.

 

3. White glove Service (Commission) 

• Description
  • AISHA offers a personalized, high-touch service to healthcare facilities, providing tailored healthcare education solutions to meet their specific needs and challenges.
• Customer Segments
  • Healthcare Facilities: Targeting hospitals, clinics, and primary healthcare units seeking customized healthcare education and training solutions for their staff.
  • Healthcare Workers: Including nurses, clinical officers, and community health workers who require personalized support and guidance in their professional development.
• Key Partners
  • Healthcare Associations: Partnering with local and national healthcare associations to access their member networks and offer exclusive benefits and discounts.
  • Medical Equipment Suppliers: Collaborating with suppliers of medical equipment and supplies to offer bundled packages that include AISHA’s education services.
• Revenue Streams:
  • Commission Fees: Generating revenue through commissions earned on the sale of AISHA’s education services to healthcare facilities, based on a percentage of the total transaction value.
  • Subscription Upgrades: Offering premium subscription packages with additional features and support services, which command higher commission rates.
• Customer Relationship:
  • Personalized Consultations: Providing one-on-one consultations with healthcare facility administrators to assess their needs, customize education solutions, and address any concerns.
  • Ongoing Support: Offering dedicated customer support and account management services to ensure that healthcare facilities receive the highest level of service throughout their engagement with AISHA.
• Channels:
  • Direct Sales Team: Deploying a dedicated sales team to engage directly with healthcare facilities, build relationships, and pitch AISHA’s education services.
  • Referral Program: Implementing a referral program that incentivizes existing customers, partners, and satisfied users to refer new healthcare facilities to AISHA’s white glove service.
• Key Activities:
  • Needs Assessment: Conducting thorough needs assessments with healthcare facilities to identify gaps in education and training, as well as opportunities for improvement.
  • Solution Design: Collaborating with healthcare facility administrators to design customized education solutions that align with their goals, budget, and resources.
• Cost Structure:
  • Sales and Marketing Expenses: Investments in sales team salaries, commissions, marketing campaigns, and promotional materials to acquire new customers and drive revenue growth.
  • Customer Support: Allocating resources to customer support staff, training programs, and helpdesk infrastructure to deliver exceptional service to healthcare facility clients.
• Value Proposition:
  • Tailored Solutions: AISHA’s white glove service offers healthcare facilities personalized solutions that address their specific education and training needs, ensuring maximum impact and effectiveness.
  • Expert Guidance: Healthcare facilities benefit from expert guidance and support throughout the implementation process, from needs assessment to solution design and ongoing support.
  • Partnership Opportunities: AISHA’s commission-based model incentivizes healthcare facilities to partner with AISHA, fostering long-term relationships and mutual success.

 

Complete the table comparing the three models and discussing differences on the basis of:

• Revenue Model; Cost Structure; Clearer Path to Next Steps; Clear First Customer; Risk Profile; Partnerships; Ability to Execute

 

	Subscription-Based Model	Social Impact Model	White Glove Service (Commission)
Revenue Model	Subscription Fees	Grants and Donations	Commission Fees
Cost Structure	Content Creation Costs, Technology Infrastructure	Technology Development, Personnel Expenses, Overhead and Administrative Costs	Sales and Marketing Expenses, Customer Support
Clearer Path to Next Steps	Clear path through subscription tiers and value-added features	Programmatic approach with defined milestones and outcomes	Direct engagement with sales team and referral program
Clear First Customer	Healthcare facilities or individual healthcare workers seeking quality education and training	Healthcare facilities in underserved communities seeking tailored solutions	Healthcare facilities seeking personalized education solutions
Risk Profile	Moderate	Moderate	Moderate-High
Partnerships	Nonprofit Organizations, Government Health Ministries	Nonprofit Organizations, Government Agencies, Technology Partners	Healthcare Associations, Medical Equipment Suppliers
Ability to Execute	Moderate	Moderate	Not really feasible