Identify three different primary stakeholders on your project, and come up with a list of 10 distinct questions you would ask each of them. Remember the aspirational/emotional/functional categories of needs and desires and try to find a balance of questions that might give you information in each of those areas.

• Healthcare Workers in Sierra Leone
  • What are your long-term aspirations for improving healthcare delivery in your community?
  • How do you envision technology like AISHA impacting your daily work and the quality of care you provide?
  • What motivates you to continue working in healthcare despite the challenges you face?
  • How do you feel about the current state of healthcare infrastructure and resources in your community?
  • Can you share a specific experience that highlights the emotional impact of inadequate healthcare resources on you or your patients?
  • What emotional support or resources do you feel are lacking in your role as a healthcare worker?
  • What specific challenges do you encounter in diagnosing and treating patients, especially in rural or remote areas?
  • How do you currently access healthcare education and training, and what improvements would you like to see in this area?
  • In what ways do you think AISHA could improve the efficiency and effectiveness of healthcare delivery in your community?
  • What are the most critical resources or support you need to successfully integrate AISHA into your daily workflow?

• Local Community Members in Sierra Leone
  • What are your hopes and aspirations for the future of healthcare in your community?
  • How do you envision technology like AISHA contributing to the health and well-being of your community members?
  • What long-term goals do you have for improving access to healthcare services in your area?
  • Can you share a personal story or experience that illustrates the emotional impact of limited access to healthcare services in your community?
  • How do you feel about the level of support and resources available to community members who are dealing with health issues?
  • What emotional support or resources do you feel are lacking in your community when it comes to healthcare?
  • What are the biggest challenges you face in accessing healthcare services in your community?
  • How do you currently seek healthcare information or advice, and what barriers do you encounter in this process?
  • In what ways do you think AISHA could improve access to healthcare information and services for community members like yourself?
  • What kind of support or infrastructure do you think is needed to ensure the successful implementation of AISHA in your community?

• Donors or Funding Organizations supporting the AISHA project
  • What are your goals and aspirations for supporting healthcare projects like AISHA in Sierra Leone?
  • How do you envision your contribution making a long-term impact on healthcare delivery and outcomes in the region?
  • What outcomes or achievements would you like to see as a result of your investment in the AISHA project?
  • What emotions or values drive your commitment to supporting healthcare initiatives in underserved regions like Sierra Leone?
  • Can you share a personal story or experience that motivates your involvement in philanthropic efforts related to healthcare?
  • How do you feel about the current state of healthcare funding and resources in developing countries like Sierra Leone?
  • What criteria do you use to evaluate the effectiveness and impact of healthcare projects you support?
  • How do you measure success in terms of return on investment for healthcare projects like AISHA?
  • In what ways do you think AISHA aligns with your organization’s mission and values?
  • What kind of support or resources do you believe are essential for ensuring the sustainability and scalability of projects like AISHA in the long term?

Identify all of the key customers for your product/service/creation/solution. List specific ways that you will ensure that your product will meet their aspirational, emotional, and functional needs and desires.

• Healthcare Workers in Sierra Leone:
  • Provide comprehensive training and education through AISHA to empower healthcare workers to aspire to deliver better care and improve health outcomes in their communities.
  • Offer support resources and platforms for healthcare workers to share experiences, seek guidance, and connect with peers, addressing the emotional challenges they face in their roles.
  • Ensure AISHA is user-friendly, accessible, and provides practical solutions to healthcare challenges faced by workers, such as aiding in diagnosis, treatment adherence, and patient management.

• Local Community Members in Sierra Leone:
  • Engage community members in the development and implementation of AISHA to ensure their aspirations for improved healthcare access and outcomes are heard and addressed.
  • Create culturally sensitive and empathetic content on AISHA that acknowledges the emotional impact of healthcare issues on community members and offers support and guidance.
  • Design AISHA to be accessible via mobile devices and smart speakers, providing community members with convenient access to healthcare information, resources, and support services.

• Donors or Funding Organizations:
  • Communicate the long-term impact and value proposition of AISHA in improving healthcare delivery, reducing mortality rates, and empowering communities, aligning with the aspirational goals of donors and funding organizations.
  • Share compelling stories and testimonials from healthcare workers and community members impacted by AISHA, evoking emotions and highlighting the human impact of the project.
  • Provide transparent reporting and monitoring mechanisms to demonstrate the effectiveness, efficiency, and accountability of AISHA in achieving its objectives and maximizing the return on investment for donors and funding organizations.

 

Articulate your value propositions for each of your customer segments (using the format presented in class).

• For Healthcare workers in Sierra Leone who aspire for better healthcare education, our AISHA platform provides comprehensive healthcare education and answers that empower them to deliver better are, adhere to clinical guidelines and improve health outcomes in their communities.
• For local community members in Sierra Leone who has struggled with the healthcare system in rural Sierra Leone, our AISHA platform provides accessible healthcare information and resources that promote healthcare workers to make informed decisions about their health to improve patient outcomes and to reduce preventable deaths.
• For Donors or Funding organziations who are funding the AISHA projects, our platform provides transparent reporting and monitoring mechanisms, that demonstrates the effectiveness, efficiency, and accountability of the project in achieving its objectives and maximizing return on investment for donors and funding organizations.

 

What are the technological, social, economic, and political trends that will impact (help or hurt) your ventures?

• Technological trends
  • Advancements in AI and Natural Language Processing (NLP) technologies could enhance the capabilities of AISHA, making it more efficient and effective in delivering healthcare education and support.
  • Increased adoption of voice-enabled devices and smart speakers could expand the reach of AISHA to more healthcare workers and community members, especially in rural or remote areas.
  • Improvements in mobile connectivity and internet infrastructure could improve access to the AISHA platform, enabling healthcare workers and community members to access information and resources more easily.
• Social Trends
  • Growing awareness and demand for healthcare education and resources among underserved communities could drive the adoption of AISHA as a valuable tool for improving health literacy and outcomes.
  • Increased emphasis on community empowerment and participatory approaches in healthcare delivery could support the integration of AISHA into existing community health programs and initiatives.
  • Changing social norms and attitudes towards technology and healthcare could influence the acceptance and utilization of AISHA among healthcare workers and community members.
• Political trends
  • Changes in government policies and regulations related to healthcare and technology could affect the regulatory environment and framework within which AISHA operates.
  • Government support and investment in healthcare infrastructure and technology could facilitate the integration and adoption of AISHA within the national healthcare system.
• Economic trends
  • Fluctuations in funding and investment in healthcare projects and initiatives could impact the resources available for scaling and sustaining the AISHA project over the long term.
  • Economic disparities and resource constraints in low-income countries like Sierra Leone could affect the affordability and accessibility of technologies required for implementing and maintaining AISHA.
  • Economic development and growth in Sierra Leone could create opportunities for public-private partnerships and collaborations to support the expansion and sustainability of AISHA.

 

What is the Total Available Market and Total Addressable Market for your product or service?

• Total Available Market 

• • The total population of Sierra Leone, as well as the total number of healthcare workers in the country who could potentially benefit from the AISHA platform. According to the World Bank, as of 2021, the population of Sierra Leone was approximately 8 million people. Additionally, Sierra Leone has a healthcare workforce that includes doctors, nurses, midwives, and community health workers, among others.
• Total Addressable Market
  • The Total Addressable Market for AISHA would then be the total number of PHUs in Makeni that could potentially benefit from the AISHA platform. This would include all primary healthcare facilities in the Makeni area, such as clinics, health centres, and dispensaries, where healthcare workers are providing frontline care to the local community.